2023 will be the year that advertising enters a new dimension - 2023 will see more advertising opportunities, with marketers looking ahead to
3D advertising, gaming and the Metaverse.
App advertising and
mobile marketing devices remain a key priority for marketers this year, experts acknowledge that there are many challenges ahead. Let's take a look!
- 51% identified reducing access to consumer data and cookies as a challenge.
- 91% of media professionals planning to advertise on at least one social media platform this year.
- 77% of experts, eroding consumer trust is another major issue in social advertising.
(Want to know more about ways to
improve consumer trusts🚀?)
Issues facing 2022
Before taking a look at
app advertising marketing in 2023, it is important to understand the main issues that marketers continue to face this year.
51% identified reducing access to
consumer data and cookies as a challenge, while
33% identified
ad placement and risky content as an issue.
Industry experts expect more advertising opportunities in channels such as digital audio, CTV and mobile.
70% of media experts believe that audio listeners will continue to shift from terrestrial radio to digital alternatives. Meanwhile, 74% of media experts say that ad fraud will become a bigger issue as digital video ad inventory grows.
Marketing concerns in 2023
Social media remains an essential advertising strategy in the Internet age, with
91% of media professionals planning to advertise on at least one social media platform this year.
In addition, marketers are expected to spend more of their budgets on
digital audio and digital video in 2023.
For
86% of marketers, view ability is an important metric when evaluating campaigns, while
67% are satisfied that
social media platforms provide the necessary transparency of visibility metrics. However, a third are concerned that
social media is more vulnerable to fraud and brand risk this year.
According to 77% of experts, eroding consumer trust is another major issue in social advertising. Marketers seem
keen to distribute ad spend more evenly across different platforms (including
Facebook and
YouTube) as well as
Twitter and
Instargarm.
WhatsApp is the only platform that intends to increase usage this year. Of these, the biggest adjustment in spend was made on
Facebook, where trust seems to have fallen even more sharply.
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