Valuable insights into optimizing monetization approaches in ever-evolving landscape of mobile games so that game developers can seize the GOLDEN TIMING of IAPs.
The world of mobile gaming has witnessed a significant surge in popularity, with developers striving to strike the perfect balance between engaging gameplay and effective monetization strategies. It was reported that the importance of timing and player conversion strategies in in-app purchases (IAPs) has been unveiled.
This article explores the key findings and provides valuable insights into optimizing monetization approaches in the ever-evolving landscape of mobile games so that game developers can seize the golden timing of IAPs.
You'll dive into the following topics:
What is the Golden Timing?
How to Seize the Golden Timing?
What If the Timing Missing?
The optimal period for in-app purchases (IAPs), commonly referred to as the golden timing, occurs within the initial two weeks of a player's engagement with a mobile game. This timeframe is crucial as it captures a substantial 77% of players who transition into making IAPs.
It represents a critical phase where players are actively exploring the game, immersing themselves in the experience, and potentially open to investing in additional content or features.
By identifying and capitalizing on this opportune window, developers can strategically implement IAPs and effectively engage players when their inclination to make purchases is at its peak. This approach enables developers to maximize their revenue potential.
The first importent influencing factor is Metadata.
💡 How to Maximize App Metadata in App Store & Google Play?
Craft compelling and informative app titles, descriptions, and keywords that highlight the unique selling points and key features of the game. This helps attract relevant users who are more likely to engage with IAPs.
Not only the text, but also the visual stuff. Create eye-catching app icons, screenshots, and preview videos that showcase the gameplay and highlight the value proposition of the IAPs.
💡 How to Design a Powerful App Icon to Grab Customers' Attention?
Encourage satisfied users to leave positive ratings and reviews, as social proof can influence the decision-making process of potential users. Higher ratings and positive reviews can instill confidence in users, making them more inclined to make IAPs.
Regularly update the game with new content, features, and improvements to keep users engaged and excited. Promote these updates through app store updates and release notes to generate curiosity and maintain interest among existing users, increasing the chances of IAP conversions.
💡 How Does The App Updates Have Impact On Your Keyword Visibility On App Store?
💡 How to Increase Your Conversion Through A/B Testing Your App
By implementing all these App Store Optimization (ASO) strategies, developers can effectively seize the golden timing for IAPs by optimizing their app's visibility, attractiveness, and value proposition, leading to increased user engagement and higher conversion rates during the critical first two weeks of user engagement.
💡 App Store Optimization: All-in-One Guide
Based on the chart, after the first-two-week timing, the curve becomes smooth, indicating that the rest of players have nearly no intention for purchasing on your games. It doesn't mean that there's nothing to do, developers can explore alternative strategies to engage and monetize these players.
One effective approach is to implement In-App Ads (IAA), offering non-paying players opportunities to engage with advertising content.
This can be achieved through Interstitial Ads, Offerwall, or Rewarded Video Ads, which can generate revenue through ad impressions or incentivize players to watch ads in exchange for in-game rewards.
For example, integrating offerwalls within the game can provide an additional monetization avenue for non-paying players.
Offerwalls allow players to engage with advertisements, complete tasks, or surveys in exchange for virtual currency or in-game rewards, providing an alternative means of progression without making direct purchases.
💡 How to Monetize Your Game in Mobile App Business?
Additionally, offering in-game events or limited-time promotions can create a sense of urgency and motivate non-paying players to make their first purchase. By introducing special events or time-limited discounts, developers can provide exclusive rewards or bonuses that entice players to make a purchase during these periods.
Developers can also consider implementing a loyalty or VIP program to incentivize non-paying players.
By rewarding players based on their engagement and purchases, such programs offer exclusive perks, bonuses, or discounts to encourage them to make their first purchase and continue supporting the game in the long term.
Enhancing the social and multiplayer features of the game can also be effective in re-engaging non-paying players.
By focusing on fostering a sense of community and encouraging player interaction, developers can increase engagement and potentially create a peer influence that drives non-paying players to make their first purchase to keep up with their friends or compete effectively.
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About 77% of players choose to make first in-app purchases within two weeks of game-download.
ASO strategies can help to seize golden timing.
Non-purchasing players can contribute to revenue, such as in-game ads.
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