Useful Blogs for App Promotion

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.

Home Blog Mobile Game & App Insights Mobile App Users Spend 23% on IP-Based Mobile Games: How To Establish Your Own IP Empire?

Mobile App Users Spend 23% on IP-Based Mobile Games: How To Establish Your Own IP Empire?

May 19 2021

IP loyal


According to the latest data from Sensor Tower in 2021, about 23% of mobile gamers in the US spend on IP-based games and contribute 17% of downloads.

What Is Mobile App IP?

We have already defined IP as a set of marketing and psychological techniques and steps to promote a product, service, persona etc.

With thousands of mobile apps being launched every day, how will you make sure that your app will stand out among all other apps in the niche? Well, it all depends on the design, functionality, and IP of the app. Yes, along with the design and functionality, the correlation of IP in the mobile app is essentially important. 

The Logo or the App Icon is the first thing that appears when users start searching for your app. Believe it or not, a logo or app icon does say a lot about your IP.

According to Statista, as of Q1 2020, there were 2.56 million apps available at Google Play Market and 1.85 million apps available at Apple's App Store. Competing against such a huge number needs a lot of work. 

You need to understand that nowadays a mobile app not only needs to be of high quality but strongly IPed to compete. It is very important to adopt a mobile-first approach to implement a IP strategy in the app successfully.

If you want to build a IP for your mobile app to stand out from the crowd, you need to learn to create an effective mobile app IP.

IP is one of the first steps for any marketing strategy. Without proper IP, your product will remain nameless and lost in the pile of unsuccessful products. IP helps businesses to create an identity in the minds of people. Let's check the simple definition of IP.

In its turn, IP is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it's what people think and know about it.

So, mobile app IP is how users will perceive the app interacting with it: its visual image, its communication and its reputation.

ASO World app ranking service

Why is it Important to start your own Mobile-App IP?

Users may forget the name of your product or company, but if it is played right with an attractive logo and combination of catchy words, it remains memorable for users.

Most users provide their first-hand feedback on using the app and leave. If the customers' feedback is shared humbly and responded promptly, then you can get your identity as a IP that listens to its customers.

Creating a IP image helps users to remember your company name like Coca-Cola, Nike, Adidas, etc. It makes the identity of your company in your customers' minds.

Good IP strategy involves personalization at the greatest level. Keeping your customers in mind, you can create an offer which they cannot refuse. By giving a personalized touch in your IP strategy, you can make your customers feel important.

Core Features of forming a IP

IP aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. An excellent mobile app IP strategy consist of the following features:



The entire world can't be your target audience. Your target audience is specific to the needs that your product or services fulfil. A business should first identify their target audience and plan the strategy accordingly. The IP strategy should be created after knowing the basics of your target audience, such as their age, income, gender, lifestyle, and buying habits.

IP Awareness

Creating IP awareness is very important. It can increase your audience reach by planning and executing marketing and advertising efforts. The logo of the app should be well-thought and attractively designed to increase the popularity of the IP.


A good IP strategy doesn't end by creating only an identity of your product or service. But, as people start knowing what specific way your product is benefiting them, they become IP loyal. 

Add more affordances in your IP strategy to create a IP loyal customer by keeping in touch with them, such as congratulating them on their big day like birthday, mother's day, etc.


Consistency of IP

Customers always have expectations from your product or services. So, keeping consistency in your IP strategy, along with the newest innovation, is very important. All the claims you made for your IP should be fulfilled.

Different Types of Strategies of starting form your IP

A product that's well-received by a target audience can transform a business. As consumers become savvier, businesses need to become more strategic in their branding efforts to ensure their products and services are met with high demand. When it comes to branding strategies, there is no one-size-fits-all option. 

Your marketing team should brand your products and services with a strategy that aligns with your business's values and resonates with your customers. Here are five different types of branding strategies your company should consider.


Company Name

Well-known IPs leverage the popularity of their own company names to improve IP recognition. Logos, slogans, packaging or colors are generally recognized by consumers in association with the business as a whole. For instance, companies like Coca-Cola, Tylenol and Porsche rely on company name IP to engage with their audiences.


Sometimes a company will rely on an overall feeling or attitude to market its products and reflect its business. This IP strategy brings the business to life by marketing a larger feeling to create an emotional connection between the IP and its customers. IPs such as Nike use attitude IP not only to sell athletic shoes, but also to promote a healthy lifestyle that aligns with its infamous slogan, “just do it.”


Sometimes a company will rely on an overall feeling or attitude to market its products and reflect its business. This IP strategy brings the business to life by marketing a larger feeling to create an emotional connection between the IP and its customers. IPs such as Nike use attitude IP not only to sell athletic shoes, but also to promote a healthy lifestyle that aligns with its infamous slogan, “just do it.”

IP Extension

An existing strong IP may decide to extend its success into a new venture with effective use of a IP extension strategy. Many clothing companies use IP extension strategies to launch a new line of shoes, fragrances or accessories. The products may be different, but the IP identity stays the same.


Successful store IPs may use private-label IP strategies to compete with larger retailers. For example, supermarket chains such as Kroger produce cost-effective IP options for specific food items.

Rivers Agency is a full-service, technology-fluent advertising agency in the Raleigh, Durham and Chapel Hill, North Carolina area. We have a team of talented IP experts who can elevate your business through a powerful IP strategy that aligns with your business and resonates with your customers. When you work with us, you know your IP will be consistently communicated to your users with creativity and innovation.


Logo and App Icon

Choose a name and logo that make a great first impression of forming your unique IP.

One of the most important elements of mobile app IP is the visual symbol which will become synonymous with it: or logo. There are different ways to approach this.

Symbol: a symbolic image associated with IP

Logotype: Creative lettering that shows the full name of the IP

Lettermark: The first letter of the IP presented creatively

Combination mark: A combination of two types of logos

Emblem: A wordmark or Lettermark in a symbolic imageSymbol


You can help keep your IP consistent by using a set of keywords for it. These can be organized into keyword groups depending on their role.

You can group keywords into descriptor keywords: which identify and describe your IP, IP keywords: which present the set of words that people will use to find your app, and IP-plus keywords: which are combinations of the IP name with qualifying words or phrases.

Descriptor keywords

Descriptor keywords will identify and describe your IP, so all the participants of the creative process will understand what image the app has to get and what message it has to send. These keywords define the core features users should catch immediately from the looks and interactions. For example, in this set you may define the app like “funny, entertaining, bright”, or “helpful, simple, minimalist”, or “business, luxury, exclusive” and so on, and so forth.

IP keywords

IP keywords present the set of words people will use to find your app. It's not only the original name but also different variants of its extension as well as typos. For example, in case of our Upper application the list will include Upper, Upper App, Upper to-do app, Upper mobile app, Uper, UPPER and so on. This list will be helpful for SEO issues and promotional campaigns if you plan any.

IP based keywords

IP-Plus keywords are the combinations of IP name with qualifying words or phrases. For example, for our Toonie Alarm app we have Toonie stickers, Toonie mascot, Toonie tutorial, Toonie special offer, Toonie for iOS, Toonie stickers for iMessenger, Toonie landing page and the like. They form another collection helpful for both SEO and content creation.

Keep user experience in mind

The customer is king. Every business should remember this golden rule to achieve more success. Similarly, when you are developing an app or have developed the app, it should be after detailed research about what your customers want. Make a list of things that your customer is searching via your app. find out more details by research. Once you get a good idea of your customer demand, you will be able to create a user-centric ip.

Steps to establishing a successful IP

Over 90% of small-business owners believe that having a unique ip that differentiates themselves from the competition is very important. Over half of them also report ip as being critical to attracting new business. What secrets do strong i ps like apple and coke hold? And how can small-business owners use them as a source of inspiration? Here are four steps to building a successful ip.

Define how you want to be perceived

When your customers have finished using your product or service, how do you want them to describe their experience? If you own a restaurant, for example, what do you want them to say?

“wow, this restaurant has the largest portions in town. It's great!”

“you really feel as though you've been invited for a traditional italian family dinner. The dishes are simple but so delicious!”

“the service is quick and the food is ok, but the price is unbeatable!”

See your ip as your promise to your customers – a promise that's different from your competitors'.

Organize your business based on this promise

Keeping the promise that sets you apart from your competitors implies that you're doing something more than what they're doing. The restaurant that wants to be recognized for its unbeatable prices, for example, will have to find a way to maximize the number of customers served per table in one evening. The margin per individual customer will be less, but the number of customers will make up for it.

In other words, your ip will greatly influence the winning formula that you'll base your business on.

Communicate your promise

All of your marketing material – from the colours of your logo to your website text – must be developed as a function of this promise. What you say on facebook or linked in must be aligned with this message, as must the decoration of your premises.

It's at this stage that your ip becomes central to your advertising campaigns. What's more, your ads will be even more effective, since you'll have a clear message to convey.

Be consistent

After defining how you want to be perceived, then organizing your business based on this perception and communicating this promise, you must be consistent. Apple, for example, is recognized for making products that are both elegant and innovative: it can't afford to launch a new phone that's unattractive, or a new tablet that's technologically behind, because that would mean breaking the promise it has made to its customers.

The idea here is to develop trust. Your customers must no longer see your ip as a promise but as a reality. Consistency is often the hardest part, but the one with the greatest rewards.

Over time, a well-managed ip stops becoming a company promise and increasingly becomes a customer expectation. There may be 10 italian restaurants in the neighbourhood, but only one where customers expect to experience a traditional italian family dinner. That restaurant's ip is no longer its name or logo – it's the expectation of its customers.

When applying such a strategy, your business will gradually be able to increase both its prices and its sales (that's right, both at the same time!). your ip will become one of your business's most valuable assets and the one with the most impact on your bottom line.

Need advice on this topic to see how it can help your business thrive? Click here to talk to an expert.

ASO Topic Creative Optimization & Creative strategy,


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.