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May 19 2022
With the accelerated pace of modern life and the increase in pressure, governments and the public around the world are increasingly aware of mental health, and the demand for professional health care apps is also increasing.
Some recent data gives us a glimpse of the opportunity for the industry, with consumer spending reaching $382 million in 2021 in Europe, showing that users are already enthusiastic about using digital fitness tools to achieve their health goals.
By 2022, spending in the first quarter alone is expected to exceed $110 million, an increase of 140%. Top apps like Strava and fitness apps like Nike Run Club or Fitbit have also increased their digital ad budgets on Facebook and mobile.
These shocking statistics make us aware that there are huge opportunities for mental health app development. How could you grab the opportunity to develop a new health care app or improve your exist one for user acquisition and user retention?
And, which types of health care apps are the most popular on the market? What a developer can do to increase the user acquisition of your health care app?
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The development of any software starts with identifying the key problems it should solve and the business needs it should meet. These factors determine the feature set of future solutions. It should be helpful to research popular mobile apps in the relevant categories on Google Play or the App Store, giving you an idea of key features, user interface, and more.
Mental disordor apps
Meditation,mindfulness and self-improvement
Multipurpose apps
Such apps are designed for users who have already been diagnosed with a disease or disorder.For example, anxiety and depression, Bipolar disorder, Eating disorders, and Obsessive Compulsive Disorder (OCD) and so on.
People with PTSD may need ongoing support and assistance to manage anger, So specialized apps might offer breathing exercises and integrate the user's contacts for instant help. Notable examples of such specialized apps are ACT Coach and PTSD Coach.
MoodKit and MoodTools are examples of mobile health apps that deal with depression.Products in this group can provide assessment tests, various activities and games designed to boost user emotions and help change negative thinking, journaling to track their progress, appointment therapy features, virtual therapy sessions, and more.
If you plan to help someone with OCD, you might find inspiration from Liberate: My OCD Fighter or NOCD. The app may include exposure response techniques, tools for patients to work with therapists, guidance for clinical support, motivational help, identification of anxiety triggers, sensory trackers, mindfulness activities, and more.
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These apps are designed to check general mental health and prevent major problems by reducing stress, anxiety and depression, improving sleep, increasing self-awareness, patience, focus and self-confidence, and coping with fears, negative thoughts, cravings and bad things. Habits such as drug use or caffeine consumption.
The apps primarily bet on relaxation and meditation techniques, but may also track users' moods, sleep patterns, habits and symptoms, and connect users with psychologists to facilitate proper self-care.
The features of these apps also varies depending on the specialization of the app. For example, stress and anxiety apps offer meditation, mini-games, relaxation techniques, relaxing and improving sleep music, user meditation and happiness score tracking, reminders for scheduled sessions, motivational programs, journals, coping cards, educational content, and more.
Apps that help overcome stress seem to be the most numerous and varied. It seems Happify and Happify to be the most famous examples. But there are also Breathe2Relax 、Buddhify 、Calm and Insight Timer.
In this category, the first type of app that comes to mind is a telehealth platform.The app must accumulate, maintain, and manage a vast network of mental health professionals. For example, BetterHelp and Talkspace provide 24/7 direct access to experts via message, chat or phone or video session. 7 Cups enables users to receive anonymous emotional support and counseling from trained listeners 24/7.
Mental health apps can help by providing social networks or forums where people can share their stories and connect with others through anonymous forums, group chats, and messages. In general, apps can also aggregate resources about specific diseases, treatments, and mental health to educate the public and various patient groups.
Mental health testing and self-assessment apps can help identify psychological problems and urge individuals to seek help from the appropriate specialist.
Of course, these are just the most typical apps. If you have new ideas for mental health solutions, you can develop a whole new kind of mental health app.
After identifying what kind of health care app you are going to develop, the most important thing is to have your apps ranks higher in the app store and attract more installs. Here are some tips that helps you attract your targeted audience:
From an app's icon and screenshots, design is your primary tool for building credibility and trust.
How smooth is the onboarding process?
What can users do in the app right now?
Does the UX follow platform trends to simplify user interaction?
How can your tartgeted auidence find your app among thousands of apps in the app market? According to our research, users tended to install a top ranking app in certain category.
Comprehensive market research, competitive analysis and personas, and our free assisted ASO tools can help you determine what your audience is searching for. Or you can directly choose our ASO service to fully optimize your app's product page on the app store, which we often call metadata optimization.
Quickly boost your app's ranking and search visibility on the app store with our keyword installs and direct app install services.
Also, having lots of positive reviews and high ratings will increase your app's conversion rate and attract more new users to download your app. You can also proactively direct users to reviews, or consult our team of experts for free to get an effective ASO strategy to promote your app.
Subscribe. Most of the best performing mental health apps stick to a subscription revenue model. It means paying monthly or annually to access content and services that are constantly replenished. It's important to find a balance between upselling subscriptions and providing value to users.
Freemium. This is the second most common monetization option. Usually, freemium apps offer a limited range of features for free. If users want more features or content, they must purchase it through a subscription or a one-time purchase. There may also be a trial period where users can access all content and all features for free. Usually, it lasts up to two weeks, after which the customer should pay for permanent use of the app.
In-app ads. Advertising banners or widgets may hinder any user's participation, but people with mental disorders may dislike them so much that they will abandon the app altogether. You can use them in self-improving apps, but it's still important to choose a trusted ad provider to show material that's relevant and can have a positive impact on users.
Related services. Apps can also advertise and sell through internal links to products such as books, podcasts, seminars, merchandise, and more.
Paid download. This could be a viable option if your company directly provides mental health services, has a good reputation and can convert customers into app users, or has celebrities involved. Explore competition to set prices: You need to offer something better while keeping prices close. Paid downloads provide more upfront funding, but not increase over time.
Today, customers typically switch between at least two devices throughout the day: a laptop and a smartphone. If it's a tech junkie, use a tablet or smartwatch.
While it may be difficult to pull from day one, your product should manage to follow customers accordingly on all of these platforms.
Entrepreneurs and product developers need to approach the development of mental health apps with extreme care and precision. Approaches to dealing with certain diseases that have been medically tested and proven to be effective by a licensed physician must be explored and evaluated. Recreating an approved method in an app is more cost effective and safer than inventing something impractical.
In-app healthcare services must be provided exclusively by professionals with valid licenses.
Mental health data should be able to flow freely from your app to the healthcare provider's systems, such as EHR/EMR. Patient data should be readily available for secure sharing.
Health data security is one of the top priorities in the development of mental health apps: patients and doctors will share sensitive information through your app. In addition, people with mental illnesses such as post-traumatic stress disorder, anxiety, and paranoia are extremely sensitive to privacy.
App developers must be aware of all privacy and data sharing issues of users. Every little detail, including privacy policy, biometric authentication, or built-in knowledge base, should be addressed as early as possible during app development.
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