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May 12 2022
App store optimization is an iterative process, starting from market research to start your app promotion work, to traffic acquisition, data analysis, and remarketing, forming a closed loop. Many marketers want to capture more than 70% of the search traffic in the app store. Competitive product research and keyword research are the keys to acquiring this traffic.
How do you find keywords related to your mobile app in the app market to receive the corresponding traffic? Try it out in the app store, give it a little time, then replace the parts that don't work and go the extra mile. This is a good strategy, but not the fastest.
So, how do you find the most effective keywords in the beginning? Do you want to find the effective keywords which has higher traffic, less difficulty to rank, and more relevance as soon as possible? Learn from your competitors, you can definitely skip the previously mentioned process of trying keywords.
Timing is very important, executing your competitor analysis is a strategic way to get direction for your ASO, you can immediately make an informed decision to respond to the updates your competitors are making. If you don't respond to changes quickly, your competitors can easily leave you behind.
That's why let us provide you with the basic steps on how to perform competitor analysis in the fastest and easiest way.
In order to get your app more impressions in the App Store and Google Play, get more downloads and installations which help your app rank higher and has high-quality reviews & ratings. In addition to find perfect keywords, here are specific parts to do the competitor analysis:
Understand the dynamics of your competitors and learn how well they succeed;
Help you understand how app store algorithms work and the factors that influence your app ranking;
Help you identify new growth opportunities by analyzing what your competitors are not doing;
Help you make timely adjustments to your marketing strategy that you can increase your app's visibility in the app store;
Help you understand the level of competition in your niche or other apps in the market space (Observe their desciptions , titles, screenshots and rankings to understand their promotion strategy. Then, adjust your own ASO strategy.).
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Let's start your ASO works with competitior analysis step by step:
Identify keywords based on your ranking;
Find out your competitors in the App Store;
Tracking your competitors' traffic resources
Gain insider knowledge on messaging
Before you reach out to your competitors, it's a good idea to understand how your app ranks and keywords in the app store. It doesn't have to be a long time, and even if your app has only been online for three days, you'll be able to find keywords. However, if your app is not yet publishing, you can omit this section.
ASOworld offer professional mobile app promotion services with diverse ASO tools and experienced expert team. We can use tools to find the keywords your app ranked in a few hours ago in the app store. We'll aggregate all the crucial keywords, allow you to use filters to navigate the list, and identify your opportunities for your app.
Once you've identified your strengths and weaknesses, it's time to determine who you're competing with. To better identify your competitors, we divide your competitors in your niche into three categories:
Direct Competitors: These are competitors in the same industry as yours, serving the same services for users. Like the Spotify, Shazam, YouTube Music and Deezer Music apps - they offer the same service to music lovers.
Indirect Competitors: These are apps that are similar to your target market but have a different focus. For example, WhatsApp and Telegram, they may have the same fueature in the app, but also provide different services.
Keyword Competitors: Refers to apps that use the same keywords as you in the app store and rank higher than you in the search results. It can be any other app in the app store, but is usually a popular or best-selling app. To rank higher than this competitor, you need to improve the quality of your product and have better marketing strategies.
Now you have a complete list of your competitors. Keep an eye on your competitors' resources. They include descriptions, icons, videos, app titles, and screenshots.
You can test the same icons as your competitors to see if they match your app's goals. Also, it is recommended to use screenshots to demonstrate the benefits and features of the app. When analyzing these resources, be aware of any weaknesses in your competitors, such as font sizes, images, etc.
Finally, consider metadata, including descriptions, titles, and subtitles. Your goal is to increase app installations and conversions. For example, you can wrap your description and title with many keywords to double your app installations. On the other hand, increase your app conversion rate by ensuring that your app pages contain descriptions or titles that match the user's search preference.
However, it should be noted that the screenshots and icons may not be the same in different countries/regions. So pay attention to the localization of your app promotion methods.
Remember to pay attention to your competitors' ads and messages, mimick and produce ads and messages that appeal to your audience. You can pay attention to a few aspects:
How to create attracting messaging for your ads
Ideal screenshots and videos with high conversion rates
Competitors’ advertising volumes and marketing channels
A competitor analysis that you do for your app can give you insight into the following areas:
Strengths - Examine and determine what you and your competitors are doing right. Identify competitors' strengths and use similar strategies in your app, and further refine your strengths
Weaknesses - Know your competitors' weaknesses. Take advantage of your competitors' weaknesses to eliminate your weaknesses
Opportunities - Identify opportunities that competitors may miss. Find new opportunities to rank for keywords, test new screenshots, and more
Threats - Be alert to possible future problems, anticipate possible changes in advance, proactively prevent or at least mitigate possible negative impacts
A comprehensive competitor analysis is an excellent way to discover what your rivals are doing and not doing. You can extract plenty of ideas for your own app store optimization.
To maximize your ASO competitor analysis, it's ideal to select active and non-branded apps.
When you evaluate competitors in the app store, consider keywords as your first step. This is because you need to know how your app ranks. Next, identify your direct competitors. Also, find out their creative resources such as descriptions, titles, screenshots, etc. Evaluate your ad copy to see how other players in your market segment are promoting the capabilities, features, and benefits of their apps.
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