COVID-19 UPDATE 
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Meta is reshaping its VR strategy in response to Apple's Vision Pro, aiming to make its VR headsets more accessible and functional, with a focus on affordability and practicality.
Tech giant Meta is shifting its VR strategy in response to Apple's Vision Pro announcement, aiming to make its VR headsets more affordable and practical. Meta is feeling the pressure from Apple's entry into the VR market and is planning significant changes to its upcoming VR offerings.
At Apple's Worldwide Developers Conference (WWDC), the Apple Vision Pro was unveiled for the first time, garnering widespread attention thanks to Apple's strong brand endorsement. Perhaps, much like the mobile revolution brought about by the iPhone, VR headsets have the potential to transform people's lifestyles.
Meanwhile, Apple announced that the upcoming visionOS App Store will automatically include all compatible iPhone and iPad applications, meaning that apps in iOS App Store will be imported automatically without any additional effort. This is a significant convenience for both developers and users.
>>> iOS17: Latest Software Development Kits for iOS Developers
Therefore, for Meta, shifting its development focus from the metaverse to the practical applications of VR technology can better position it in the VR market. The company plans to emphasize gaming and productivity as key features of its upcoming VR headsets, aligning with Apple's own vision.
One of Meta's strategies to compete with Apple is to offer more cost-effective VR headsets. The company is working on its next headset, codenamed Ventura, with a focus on affordability while maintaining high screen resolution. The Quest 3, for instance, is already significantly cheaper than Apple's Vision Pro.
In a bold move to reduce costs, Meta is considering releasing a VR headset without bundled controllers. This approach would allow customers to use hand gestures or purchase controllers separately, offering more flexibility to consumers.
While Apple and Meta have distinct goals in the VR market, both companies recognize the growing potential. Currently, the VR headset market primarily caters to early adopters, but Meta aims to position itself for future growth, ensuring that its Quest series remains relevant as the market evolves.
Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
