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Apr 7 2022
The use of medical mobile apps has grown unprecedentedly this year, but the fierce competition in the app market has also put a lot of pressure on many application promoters. A recent data clearly shows the strength of medical applications in advertising in the months starting from 2022.
Developers who want to impress their audiences with medical applications face some challenges. Here are some of the most important of them, along with suggestions to help you meet your client's needs and requirements.
Medical Reference & Database Apps
Telemedicine apps or telemedicine apps allow users to contact doctors remotely. The remote aspect allows users to enjoy minimal to zero interruptions in treatment and ensure compliance with COVID restrictions.
These are more knowledge-oriented apps that give you access to detailed medical literature and even the latest research. Having said that, they are especially helpful for students.
This is a broad category that can include apps related to disease diagnosis, mental health, women's health, or diet. Most health tracking apps, as well as meditation and lifestyle apps, fall into this category.
Before you launch your application, some pre-release work can help make it easier for new medical applications to be successful.
Quality Assurance ensures that the application works properly. This includes functional testing, cross-platform testing, security testing, usability testing, and performance testing, among others.
This includes through app market competitor research and keyword research. Understand your target audience with detailed medical category app research. Of course, you should be equally committed to understanding your competitors, their application ASO condition, features about the app, traffic condition, etc.
What will be the final strategy you will use? This should include the beginning stages of content marketing. Your content should provide as much value as possible.
In addition, you can also do some display promotion of your brand through social media, etc.
Now you need to think about how your users will find your app. After an initial study of competitors in your app category and a series of keyword research, you should have a rough idea of the app's target market and who your target audience is.
Whether you want to get doctors involved or need a quick marketing strategy targeting the general public, your mobile app must cater to the needs, wants and wants of your users.
You need to optimize these keywords by placing them strategically in the title and description. You need to use high-quality images and icons to attract users. Last but not least, don't forget to ask current users to leave a review on the App Store or Play Store.
We have done a lot of detailed explanations about ASO-related strategies. You can visit our blog for further understanding: App Promotion Strategy
If you do not have a basic understanding of ASO, you can also directly use our guaranteed keyword ranking service to quickly get the top ranking in a short period of time. Or if you have some basic knowledge and want to quickly improve your app's search visibility by yourself, you can start trying some of our services: package installs, keyword installs, app reviews and ratings.
This mainly includes advertising campaigns done through platforms such as Adwords, Facebook Ads, etc. The great thing about them is that you already have the tools you need, even if it's as specific as a mobile ad for an online medical app. You can usually tailor your campaigns based on your current goals, whether it's brand awareness, lead acquisition, downloads, or conversions.
Savvy healthcare marketing platforms know how to leverage social media. Make sure to build your app's business page on Facebook, Twitter, or Instagram, whichever your target audience uses the most.
Interesting topics are posted regularly. Share feedback and information to keep your audience informed about the latest happenings in the healthcare app industry and any promotions and events you may have. More importantly, discuss their most pressing needs and deliver value by giving them what they want.
Last but not least, don't forget to build loyalty among your customers. When it comes to most types of health-related apps, you want to have a loyal following. There's no better way than to be transparent and emphasize the values your brand stands for.
Being help-oriented also goes a long way towards increasing loyalty in the features you choose to integrate and the way you approach customer support. It's all about crafting messages and stories that resonate with your audience.
Basically, growth marketing changes the things that hold your business back, turning them into catalysts for growth. Having said that, it mostly requires looking back and analyzing the opportunities you missed and mistakes you made during the campaign. It's all about making sure you don't do it again, which in turn allows you to lower your campaign costs and maximize your ROI.
By now, you've understood that it's not enough to just build your medical app, you also need to market it effectively to make it successful and help people with their health problems. We know how difficult this can be, but if you take into account the observations we shared above, you should be able to successfully market your medical application.
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