Live Streaming App Case Study: 5x Uplift in User Engagement with Effective Push Notifications

Live streaming apps have become increasingly popular in recent years, offering users the ability to watch and interact with live content from anywhere in the world. However, in such a competitive industry, it can be challenging for developers to attract and retain users. One way to achieve this is by implementing an effective push notification strategy.

In this case study, we will explore how a live streaming app gained a 5x increase in engagement using push notifications. We will delve into the various factors that contributed to this success, including segmentation of users, timing of notifications, and personalized messaging. We will also discuss how ASOWorld's app promotion services played a crucial role in increasing the app's visibility and attracting more users.

This case study serves as an excellent example of how a well-designed push notification strategy can significantly impact user engagement and retention rates, ultimately leading to increased revenue and growth for the app. By implementing the right push notification strategy, developers can create a more engaging and satisfying user experience, thereby improving the app's chances of success in a highly competitive industry.

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App store optimization(ASO) results

What results did we get after the ASO optimization?

• 5x increase in user engagement;
• 2x boost in viewers and subscribers.

The personalized and timely notifications helped users to discover new content and reminded them to continue watching their favorite live shows. The app also saw an increase in retention rates, with users returning to the app more frequently.

App Story

Our client is a live streaming platform that allows users to watch and broadcast live videos. It has a variety of features designed to enhance the user experience, including the ability to follow and interact with other users, participate in live chats, and receive notifications for upcoming broadcasts.

One of the app's key features is its content recommendation algorithm, which suggests videos and streams to users based on their viewing history and preferences. This helps users discover new content that is tailored to their interests, increasing engagement and retention rates.

In addition, the app offers a range of customization options, allowing users to personalize their profiles and streams with custom backgrounds and other design elements. It also has a monetization system in place that allows content creators to earn money from their streams through sponsorships, tips, and other revenue streams.


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App store optimization(ASO) challenge

The live streaming app was struggling to improve user engagement and retention rates. Despite offering unique features and high-quality content, the app was not attracting enough users, and existing users were not engaging as much as expected.

They approached ASOWorld for their app promotion services, hoping to increase their app's visibility and attract more users. ASOWorld suggested implementing a push notification strategy to boost user engagement rates and drive app usage.

App store optimization(ASO) solution

After analyzing user data and conducting research on user behavior, we suggested that the company implement push notifications to increase user engagement. We proposed a three-step approach to push notification strategy:

Users segmentation

Users segmentation is an essential part of any push notification strategy, as it allows for the creation of personalized and relevant messages that resonate better with each group of users. By dividing users into different categories based on their behavior and preferences, developers can tailor their push notifications to suit the specific needs of each user group, increasing the chances of user engagement.

The first step in segmenting users is to analyze user behavior patterns, such as the frequency of app usage, the type of content watched, and the location of the user. This information can be gathered using analytics tools or by conducting user surveys. Once the data has been collected, it can be used to divide users into different segments, based on their preferences and behavior patterns.

For example, users who frequently watch sports content could be segmented into a "sports enthusiasts" group, while users who watch more music-related content could be grouped into a "music lovers" category. Each segment can then be sent targeted push notifications that are tailored to their interests and preferences.

Segmentation can also be based on user demographics, such as age, gender, and location. By targeting notifications based on demographic information, developers can create more effective push notification campaigns that are more likely to resonate with users.

Usually, in the process of helping users' apps to determine customized promotion strategies, ASOWorld often do target market segmentation to support keyword research and demand research, so as to help users' applications maximize traffic and balance traffic relevance, and finally drive traffic to monetization.

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Segmenting users allows for the creation of personalized push notifications that are tailored to each user group's interests and preferences. This leads to increased user engagement and retention rates, as users are more likely to engage with notifications that are relevant to their interests.

Personalize notifications

We personalized the notifications based on the user’s viewing history, preferences, and location. Personalization helped us to grab the user’s attention and increase the chances of them interacting with the notification.

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Timing

Timing is a critical component of any push notification strategy. To maximize the effectiveness of push notifications, it's essential to send them at the right time, when users are most likely to engage with them. By timing push notifications appropriately, we can increase the likelihood of users interacting with them and improve user engagement rates.

A key factor we consider is the user's time zone. Push notifications should be sent at an appropriate time in the user's local time zone to avoid disrupting their sleep or work schedule. For example, if the app has a global audience, the app might consider sending notifications in batches based on different time zones to ensure users are notified at the appropriate time.

Another important factor to consider is user behavior patterns. App developers should analyze when users are most active on the app and send notifications during those times. For example, if users tend to use the app more frequently at night, the app might want to schedule notifications around that time to grab their attention.

Additionally, push notifications should be timely and relevant to the user's current needs or interests. For example, a notification about a limited-time sale should be sent before the sale ends, while a notification about breaking news should be sent as soon as possible. This requires careful planning and coordination with the app's content and marketing teams to ensure notifications are always timely and relevant.

Conclusion

In a highly competitive industry, push notifications can make all the difference in user engagement and retention rates. By implementing a well-designed push notification strategy, developers can create a more engaging and satisfying user experience, leading to increased user retention rates and revenue growth.

Our client, the live streaming app, saw a 5x increase in user engagement rates, proving the effectiveness of the push notification strategy in achieving success in the live streaming app industry.