Recruiting App Case Study: +50% User Engagement with Personalized Features

In today's digital age, job recruiting has become increasingly competitive. With the rise of job recruiting apps, it's crucial to find new and innovative ways to stand out from the crowd. One of the most effective ways to do this is by personalizing and timing alerts to potential job applicants.

In this case study, we'll explore how a job recruiting app achieved a 50% increase in job applications by implementing personalized and timely alerts.

App store optimization(ASO) results

What results did we get after the ASO optimization?

• +50% in application submission on the platform;
• +35% in user activation within a month;
• 4.5 to 4.9 rating changes, and the positive reviews continued to increase.

App story

Our client is a job recruiting app that was launched in 2019. The app was designed to simplify the job search process by aggregating job postings from various sources and presenting them in a user-friendly interface. The app also offers features such as resume uploading, job alerts, and personalized job recommendations based on the user's profile.

App store optimization(ASO) challenge

Our client encountered 3 main challenges due to each job opening's short user lifecycle, including getting job seekers to complete their registrations, keeping users engaged even after finding a job, and building a lasting impression in recruiters' minds.

Every year, millions of software engineering graduates graduate - and they all compete for a limited number of software development job openings. For a single position, a company may receive over 10,000 applications. Recruiters are frequently forced to manually review resumes, only to discover that the majority of the requirements do not match.

App store optimization(ASO) solution

Added personalized features

The app sends personalized push notifications based on a user’s specific actions (and inactions), like job alerts when a new recommendation appears for job seekers. The app uses machine learning algorithms to analyze the user's profile and job search history to suggest relevant job postings. This helps to save time for users who would otherwise have to sift through numerous irrelevant job postings.

In addition to personalized alerts, the app also implemented timely alerts that reminded users to apply for jobs before the application deadline. These alerts were sent out a few days before the deadline, and were designed to encourage users to take action before it was too late.


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Another feature that sets the app apart is its resume uploading functionality. Users can easily upload their resumes to the app and apply to job postings with just a few clicks. This helps to streamline the application process and makes it easier for users to apply to multiple job postings at once.

Focus on user feedback & optimize app ratings

The app has received overwhelmingly positive feedback from its users. Many users have praised the app for its ease of use and personalized job recommendations. The resume uploading functionality has also been a hit with users who appreciate the convenience it offers.

One user, Sarah, shared her success story on social media using the hashtag #XXAppSuccess. She had been struggling to find a job in her field for months before discovering the app. After uploading her resume and applying to a few job postings recommended by the app, she landed an interview and eventually got the job. She credited our client with helping her find the job of her dreams.

Users provide valuable feedback through ratings and reviews, which can help you identify your app's strengths and weaknesses, find bugs and issues, and make enhancements to the user experience. Positive ratings and reviews can serve as social proof, increasing your app's credibility and trustworthiness, and making it more likely that users will download and use it.

Appranking is an accurate and reliable data analysis platform. Our client used it to monitor and manage the app ratings and reviews in real time.


Encouraging users to rate and review your app can increase user engagement and retention, demonstrating that you value their feedback and are committed to improving their experience. Having high ratings and positive reviews can give your app a competitive edge over similar apps in your category. Users are more likely to choose an app with higher ratings and positive reviews over those with lower ratings and negative reviews.

Conclusion

Our client's success can be attributed to its user-focused approach. The app was designed with the needs and preferences of job seekers in mind, and this has helped it stand out in a crowded market. By leveraging user-generated content and focusing on personalized job recommendations, coupled with ASOWorld's guaranteed app review service, the app has built a consistently growing and loyal user base.