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Home Blog App Promotion Strategy Innovation of Conferencing Solutions: Insight of Meeting Apps in 2021

Innovation of Conferencing Solutions: Insight of Meeting Apps in 2021

Jan 29 2021

meeting app recap


As the coronavirus pandemic has forced millions around the world to stay in their homes, the 9-year-old platform has emerged as the go-to service for not only virtual meetings and classroom lessons but happy hours, costume parties, church services, brunches, book clubs and romantic dates. Like Facebook and Twitter, the online meeting is also becoming a key part of internet culture.

Video and messaging are necessary additions to your arsenal of online meeting tools. Meetings app supports all your internal and external communications with video, audio and chat capabilities that work across desktop and mobile devices.

What makes a great video conferencing Apps?

Meeting apps enhances efficiency during everything from one-on-one messages to large-group remote video trainings. And, recordings, transcripts and searchable archives let you access important information long after the conversation ends.

Meeting solutions are real-time collaboration applications and associated endpoints that support interactions over a network between participants for team work, presentations, training and webinars. Some vendors segment their product lines to target and scale to one or several of those use cases, while others offer broad solutions that work for many purposes.

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What are the pros and cons for team communication?

After the initial euphoria around video-conferencing apps, more particularly Zoom, died down, many new players started experimenting with new features. Zoom hasn’t changed much since, but it has reinvented its security, Microsoft Teams has introduced virtual backgrounds and Google Meet has been experimenting with Artificial Intelligence to reduce ambient noise. There are two new entrants -- two telecom companies -- in the Indian market trying to upend video-conferencing. Although plain vanilla versions, they can certainly have a mass appeal in the Indian market.

Horizontal comparison of the meeting apps and fare of each

The best video conferencing app for reliable, large video calls


If you're looking for a video conferencing app, you've probably already heard of Zoom. It's one of the most popular group call apps -- and for good reason. For the most part, Zoom just works.

Once you install the Zoom app, you can host free 1:1 video calls with no time limit and group calls with up to 100 people as long as you don't talk for more than 40 minutes. Paid plans let you chat with up to 1,000 people at once, plenty for almost every situation.

More importantly, Zoom is incredibly reliable. Even when your internet connection isn't the best, Zoom typically will keep your video going -- though sometimes at a reduced quality level. You can record any call as a full-length video. Participants can also use text chat to talk with each other, either as a group or as individual private messages, during a call. And you can share your screen, choosing to either show your whole screen or just one of the apps you're running.

Zoom even lets you schedule calls in advance, chat anytime with any of your contacts, or connect to room conferencing hardware. All in all, it's a nearly perfect team video app. The free version can host up 100 video participants at once -- Microsoft owned Skype's free model allows for 50 -- and features personalized tools, including the ability to pick from different backgrounds.

Fare: Free for up to 100 participants for 40-minute meetings; from $14.99/month per host Pro plan for user management, unlimited meeting length, and reporting.


The best video conferencing app for Google Workspace users

Google meet:

Google Meet's best feature, perhaps, is its deep integration with Google's other apps. Whenever you create a meeting in Google Calendar, you'll get a Meet link that you and your meeting attendees can click to instantly join a call. And when you're in the middle of a call, you can find files from Google Drive and Apps and share them in chat, without leaving your call. You can even start a call directly from your Gmail inbox.

Google Meet includes live captioning, which is a huge plus for accessibility. The captions work fairly well in English, though it can't detect when other languages are spoken on a call. There's also a tab-sharing feature that's great for media sharing, with very little lag when used to stream a short video as a group.

Meet can struggle with large group calls, however. In our experience, it doesn't degrade calls as gracefully as some other apps (such as Zoom) if your internet connection is slow. But there is a workaround: you can opt to have up to 100,000 participants join via view-only mode. This mode doesn't display participants' video, so they'll only see and hear whomever is leading the call. Though it's not the same as a true video conference, since it limits their ability to chime in, it's a decent option if you just need one or two people to present to a large group -- such as in a lecture-driven distance learning class.

If you're working from the same location, you can also use the Meet conference room devices for full-room video chats and the Jamboard touchscreen device for team collaboration. Together with Meet's deep integrations with the rest of Google Workspace, Meet just may turn into the best way to talk with your team.

Fare: Free for up to 100 participants and up to 60 minutes; from $6/month as part of Google Workspace Basic for business teams.


The best video conferencing app for professional features


GoToMeeting is part of LogMeIn's family of video conferencing apps that let you meet with your team or broadcast a webinar to thousands of viewers. With GoToMeeting, you'll schedule meetings online, then use GoToMeeting's app to join calls, share your screen, and present to audiences.

You can choose to schedule a recurring session or start a one-time call. And GoToMeeting also lets you create a custom link for your meeting -- which is a great feature if you'll be inviting people outside your organization or running a publicly-available virtual event like a webinar.

GoToMeeting offers all the features you'd expect from a video conferencing tool aimed at professionals, including call recording, dial-in numbers (or an option to have GoToMeeting call your number so all you have to do is answer), and HD video for up to six participants. You can even monitor your audio levels from the app's toolbar, so you can see exactly how loud you're being during the call.

The downside is that the app can be a little confusing due to all the features and options available. For the most part, though, GoToMeeting is a reliable option that can be a good choice if you want a tool for team calls and webinars.

GoToMeeting Price: From $14/organizer/month for a Professional plan for up to 150 participants.


The best video conferencing app for a lightweight option


Also a LogMeIn offering, join.me is a bit like GoToMeeting's sleeker, leaner cousin -- perfect if you just need to host the occasional call.

Once you create an account, you can start a meeting from your browser or any of the desktop or mobile apps, and participants can join straight from their browser as well. Some Pro features, like screen sharing, are only available if you use the desktop app. But if you're just looking to host a quick video call -- if you need to talk to a client who won't need to share their screen, for example, and you don't want to ask them to download any software -- join.me is a solid option.

If you do choose to use the desktop app, you can screen share and annotate, just like in LogMeIn's signature tools. And on mobile, you can even both share your screen or specific documents on your phone, so you can collaborate as a team while on the go.

Fare: From $10/user/month for a Lite plan with unlimited number and length of meetings and 5 participants per meeting.

The best video conferencing app for virtual whiteboarding

Cisco Webex Meetings:

From one of the leading manufacturers of video conferencing hardware, Cisco Webex Meetings is designed around large-scale collaboration. It's notorious for having some usability issues, but it has all the features you'd expect from a video conferencing app, with especially crisp audio compared to some other options.

But the real standout feature is Webex's virtual whiteboard. Once you start a call, you can opt to share your screen as a blank white space -- and then use a wide range of sketching tools, text, and geometric shapes to collaborate. You can even create separate whiteboard "pages" and view them one at a time or navigate through them as thumbnails. The best part is that everyone can use the whiteboard at the same time.

If you just want a normal video conference, you can do that, too. And if your team needs an easy way to stay in touch between meetings, Cisco's companion Webex Teams app adds team chat and one-click calls to your video collaboration.

Fare: From $14.95/host/month for a Starter plan with up to 50 participants per meeting and 5GB of cloud storage.


The best video conferencing app for calls from your team chat app


Today, Slack is one of the most popular team chat apps, and it's taken chats beyond just text and images. Slack added 1-to-1 voice calls to its desktop and mobile apps in June 2016, following up six months later by adding video to those calls.

To call a colleague in Slack, just open a channel or direct message and click the phone icon -- Slack will start the call in a new window and add a notification to the chat. Calls feel a bit more like a normal phone call with video added on (just tap the video icon to turn on video). Up to 15 people can join the call, but you can only make video calls from the desktop app, not mobile. You can also share your screen -- and you and your teammates can annotate it -- though there's no dedicated whiteboard option.

The limited video call settings (and the fact that video quality quickly drops with more than a couple of people on the call) make Slack calls best for quick conversations with just one or two other people.

Fare: From $8/month Standard plan for video calls along with unlimited chat archive and priority support.


How to stand out from the meeting app market?

Name: Generally speaking, developers will choose their own brand words to be the main title, but most of them forget to set the subtitle. A good title usually formed by brand words and industry words, core keywords. and subtitle will not only help to absorb the volume, but also steal the opportunity in ASO.

Subtitle: generally, a comprehensive consideration of core keywords is necessary. Furthermore, some ip-related words and tagline with call to action are significant for the application.

Keywords: around 100 characters, which mainly include core ip words, play words, competitor words, long tail words, hot words. The chosen of keywords should follow the basic rules down below:

  • The title as far as possible to cover the high relevance of hot behavior words, word count control within 30, the audit can basically pass.
  • keywords as far as possible is to use high hot keywords, high hot words are far more likely to be split and reorganized than other words.
  • control the number of commas to avoid the appearance of repeated words/words.
  • Core words can be initially included in the recommended separate separation, with the inclusion of the words can be combined, repeat the operation, each update after the keyword coverage number can be increased.

Application icon: a reflection of the brand, which comprehensively take aesthetics and game play into consideration, can mainly reflect the characteristics and features of the product.

Application description: It makes all the difference that if you can catch the eye in the first three lines to increase the opening rate of the summary.

Store video: Generally, games are highly recommended to come with video in launching, especially the app overseas, which could be a great gain to Google's UAC advertising, while the video is not necessary for the tools' applications.

Store map: Every single one of the image needs to highlight the core gameplay and IP, it’s also need to express a different style, theme and features just like an introduction essay, clear and intuitive. The aesthetics and the call to action of the advertising slogan is also considered, so that it could be simple, clear and catchy.

The future of remote team communication

Video conferencing software enables online communication for audio meetings, video meetings, and seminars, with built-in features such as chat, screen sharing, and recording. These applications are implemented to enable long-distance or international communication, enhance collaboration, and reduce travel costs. Employees at every level within an organization can use video conferencing tools to host or attend virtual meetings with fellow employees, company partners, or customers, no matter where the attendees are physically located.

Eventually, analysts say it will need to add new features to encourage people to pay for the service. For now, companies are largely cautious to roll out new tools as their remote teams get comfortable at home and remain focused on making sure everything works.

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