According to a study by Bain & Company, online grocery purchases grew from 4% to 15% during the pandemic.
We now prefer remote services, including online shopping, which is safer and more convenient. That's why all affordable stores have created shopping apps and websites to order groceries online and have them delivered to your door.
Most supermarkets and grocery stores are moving toward enabling groceries through e-commerce channels and their own apps. Simply having a grocery shopping app is not enough to break the competition and there should be a proper marketing strategy to promote the grocery app.
How can you benefit from a grocery app?
Order anytime and anywhere
Considering the fact that the app has an intuitive interface, it allows users to seamlessly integrate with your business and find products anywhere, anytime. Apps with a good, intuitive UI allow users to take targeted actions more easily. More and more people are literally buying "anywhere, anytime", which means they can't live without a mobile app with all the cool features.
Grocery apps are customized in the sense that every tiny detail is segmented and then presented to the user. This provides users with a better view and simplifies the way customers can view different items and buy the right ones, and leads to more consumption.
Mobile apps excel at smarter technologies, one of which is sending push notifications. Every time there is a new item or offer or any discount, the customer is notified through the app. This leads to long-term engagement between the customer and the store owner in a way that promotes the grocery app.
Click "Learn More
" to drive your apps & games business with ASO World app promotion
Time to market your grocery app
Rules Social Media
Promote your grocery app through WhatsApp business. Create a broadcast list of all your customers to keep them informed about your grocery app offers and promotions. Bulk SMS promotions for targeted areas will help to get more new customers. Create social media profiles for your store on all possible platforms such as Facebook to increase your brand awareness.
Online communities/groups are a great place to interact directly with your customers. Through these virtual groups, you can get a great understanding of what consumers want, the problems they face, and also a deeper understanding of their lifestyles. These customer insights can help you change your business model and address your customers' pain points. You can host events at Meetup, attend events, join social media communities and promote your business. Some of the best niche groups can be found on Facebook and Telegram.
Advertising is an effective way to attract audiences to your business. These campaigns help target relevant audiences and help you with integrated marketing communications. In addition, you can track the natural course of the campaign, whether it is high or low traffic.
Google Ads campaigns allow people to see your app in local search results. Sign up for Google Ads campaigns and create promotions for targeted locations where people searching for grocery or faster grocery delivery can find your store and grocery app download links. Your digital marketer can perform this for you.
Facebook Business lets you promote apps with "app install ads". By doing so, your ads with direct links to the App Store or Google Play will be displayed on Facebook, Instagram and Audience networks. In addition, ads can be displayed in the news feeds of your target audience as well as in Messenger. When using the latter, please consider the time zone and try to send the message at a time the recipient thinks is appropriate. Frequent messages can annoy your app users, so it's best to use such campaigns once.
Apple Search Ads
Apple Search Ads is an advertising platform that allows you to place ads in search results in the App Store. Payments are based on CPT (cost per click). Campaigns are configured based on keywords, which is a standard SEO principle. Overall, the tool has a fairly good conversion rate because consumers typically use branded search terms and know what they are searching for ahead of time.
In addition, Apple Search Ads offers the opportunity to work with new and returning users. You can set up remarketing for customers who delete the mobile app for one reason or another or don't complete the desired interaction. At times, Apple Search Ads campaigns may have higher conversion rates than Facebook campaigns.
App QR Codes
There are advertising agencies that have partnerships with restaurants and guerrilla marketing. You can connect to them and place your banners and flyers inside popular local restaurants, bus stops and buses, which also makes it easy for people to view your offers and download the app and order on the bus or subway when they are at a restaurant, bus stop or traveling.
App Store Optimization
App store optimization involves optimizing your mobile app's download page for better ranking and exposure.
As the number of smartphone users increases, the app market is also expanding. By 2021, there are over 2.83 million apps on the Google Play Store. App store rankings have become highly competitive today. But with the right combination of strategies, you can get your app to the top!
When optimizing your app store for grocery delivery apps, you must keep the following points in mind:
- Search for keywords that are relevant to your food and grocery delivery business. (You can use Google Keyword Planner for keyword research)
- Add keywords to your content and to the back end of the app store. Make sure the content is compelling and not keyword stuffed.
- Add vivid photos and videos to increase downloads on the app store page.
To learn more about keyword research, you can check "Keyword Ranking Acquisition Service
" of our previous articles.
To learn more about screenshot optimization, you can check "How to Optimize Google Play Store Screenshots
" of our previous articles.
Tips to maintain users and increase sales
1. Simplify the checkout process
Simplifying the checkout process is a great way to ethically increase eCommerce sales. In fact, one of the main reasons for shopping cart abandonment is that there are so many steps in the order process. According to research, 27% of shopping cart abandonment is due to a complex or extended checkout process.
This means that for some reason the customer did not complete the purchase. It refers to potential buyers who add products to the cart and exit before ending the checkout process. Therefore, all the extra steps in the checkout process make completion more difficult and adding to the process will drive away a small percentage of potential customers.
2. Use pop-up offers
Most people are enthusiastic when they hear the word "popup", and rightly so. In addition, pop-ups can help reduce shopping cart abandonment rates and increase conversion rates.
If you do need to increase conversions and sales, don't overlook the potential of opt-in offers. In addition, pop-ups can not only dramatically improve your contact information, they can also quickly increase sales.
Make sure your pop-ups work well by providing your customers with appropriate and useful content. If your offer is a promotion or freebie that your customers will be happy to use, the pop-up will be seen as a gift rather than a distraction.
3. Offer surprise rewards
Do you want to keep your consumers happy? You should find ways to get existing buyers to buy from you again. Therefore, the best way to do this is with the help of a loyalty program. Offer rewards in the form of points that they can use to buy free products, free shipping, discount coupons for your loyal customers. Moreover, this will surely encourage customers to visit your grocery app again and again.
Create offers such as 5-10% discounts on online orders and encourage existing customers and walk-in customers to download your store app. You can make it easier for your customers to download your store app by printing a QR code on the sales slip. During the billing process, let them know about your grocery and online order offers, offer customers a referral gift by billing count, and they can refer your grocery app to 5 other people and use their referral code to download them.
4. Offer multiple payment methods whenever possible
Offering multiple payment gateways for your grocery app will provide more convenience to your customers. In addition, it will prevent shopping cart abandonment. That said, many payment gateways give consumers the option to use their smartphones to make purchases, which further adds flexibility.
By offering more payment options such as Google Wallet, ApplePay, Stripe, WePay, including updated services that are frequently popular on mobile devices. Sure, adding all of these options can be a hassle, but doing so is a great way to drive online sales, especially if your grocery app has a lot of mobile traffic.
5. Show off customer reviews and trust signals
In today's social media environment, customer feedback is very important. Positive reviews from satisfied consumers can help you gain the trust of potential customers. Negative reviews can help you gain experience and address buyers who have expressed dislike for your services.
A community of satisfied consumers can be even more influential than well-written sales copy, so be sure to add lots of reviews and testimonials to illustrate how incredible you and your services are. These may appear on your product pages, pricing pages, login pages, or even the home page of your grocery app.