The entertainment industry has been heavily impacted by the pandemic, with blockades dramatically increasing the use of entertainment apps and spearheading the shift from cinema and traditional radio to streaming. This means that mobile apps in this space will have to deal with an unpredictable surge in users, increased competition and heightened consumer expectations.
What are people looking for in entertainment category?
There is a lot of business going on in the entertainment category.
Facebook is considered to be the largest social media app and it can be said that it is an entertainment app. Social media apps account for the majority of the entertainment industry's market share.
Music apps are a close second. This is also something that is widely used. Online music apps are well recognized and the number of users is growing rapidly.
Gaming apps will come after that. In any case, gaming apps will be at the top of the mobile app market. It is one of the most demanding businesses in the app store.
Live streaming with mobile apps provides life episodes, games and other TV shows to get more TRPs through mobile apps. Game lovers can watch games (cricket, soccer, baseball, etc.) on their cell phones anytime and anywhere instead of watching them on TV. There are sports apps related to soccer, cricket, etc. as well as news apps. Apart from this, there are many startups coming up with innovative ideas in niche markets.
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Advertising formats
Depending on the advertising platform (e.g. Facebook v Google v TikTok), there is a wide variety of mobile ads, including:
In-app ads
It is impossible to talk about mobile usage without talking about apps. Therefore, if you are going to test mobile app ads, then you should test app ads yourself. After all, there is no shortage of apps. In-app advertising can work well if you can choose the right apps and showcase the right creative.
Mobile video ads
Mobile video works - if you can develop enough creative and test it quickly enough before ad ideas start to get tired. Check out our guide"
App Store Preview Video - How to Convince Users to Download" to make sure your testing of video ads works.
Location-based advertising
Mobile users carry their devices with them almost all the time. If you have a local business or a business with a physical storefront, this opens up a world of opportunity for you.
Banner ads
Yes, even the much maligned banner ads have a place in mobile app advertising. There is a huge inventory of mobile banner ads, so if you can pick and choose where they appear and pair them with great creative, mobile banner ads can work.
Pop-ups
These are just like the pop-ups (aka "overlays") you've seen on the web for years. They're smaller and designed for mobile screens.
Cross-platform
As the lines between digital and linear media become increasingly blurred, advertisers are evolving to understand and target audiences. On the other hand, viewers are increasingly dispersed across multiple video platforms - from live TV to connected TV, from desktop to now mobile and other immersive platforms such as virtual reality, augmented reality and wearable devices.
Native ads
Native ads are posted on social media feeds or websites. They are called "native" because they look like the content that surrounds them. Native ads must use high-quality content. They also tend to "soft-sell" the advertiser's product if they mention them publicly.
Audio ads
Voice search isn't just coming - it's right here. While paid voice search hasn't really taken hold yet, it won't take long.
Don't ignore mobile app advertising channels either. Almost every type of mobile app ad mentioned above can run on social media, display ad networks, search ads, and more.
Reach your audience via different platforms
As simple as it is, you'd be surprised how few media companies reach their customers on different platforms. You should use targeted ads and posts to promote your upcoming content on social media platforms.
Social media sharing capabilities are another way to get more users. Therefore, it is essential to enable users to share their experiences and emotions with close friends and family. For example, they can send the content they make in your app to their friends via Facebook, Instagram or Telegram, post game results on their social pages, and send invitation links to different people. This method will not only allow you to attract more customers, but also promote your product for free.
When endorsements are given by well-known figures, opinion leaders or influencers, the ripple effect can be huge. For example, a celebrity endorsement can immediately put a specific product or service in front of an audience of millions. Prepare appropriate screenshots, app and company logos, fact and spec lists, and the right links to social and other resources to control the image they create for you.
Rank your entertainment app to top in app store
Finding the right time to reach your target market and start your app promotion is crucial. Whenever users have free time, such as when they are surfing the web, drinking coffee or standing in line, they like to browse such apps to escape boredom.
At that moment, they usually navigate to the app store and look for exciting and entertaining apps.
All you have to do is make sure your app appears at the top of the search results page.
Not all top apps rank well for all keywords. Some apps may be successful because they spend a lot of money on advertising, some because they have brand recognition, or others may have just gone viral. Whatever the reason, just because an app is successful doesn't mean that publishers are maximizing their natural traffic through App Store keyword optimization.
The app title is a critical concept because it is one of the highest weighted organic ranking factors in the eyes of search algorithms. Typically, the App Store and Google Play allow up to 30 characters in an app title.
Running Apple Search Ads and bidding on relevant keywords or competitors' brand names is important and can be very powerful, especially if your competitors are not running Apple Search Ads. Getting ahead of the organic rankings and appearing at the top of search results can greatly increase your visibility.
Optimize for organic user acquisition
As the space becomes saturated and fragmented, 47% of U.S. streaming consumers say they are frustrated with the growing number of subscriptions and services to watch the content they want.
The resulting increase in consumer fatigue and streaming singularity provides compelling reasons to increase app visibility through the use of app review strategies, use positive reviews as a means of gaining social proof, and ensure users are satisfied with responsive user feedback when submitting apps. positive user sentiment on the App Store can go a long way toward convincing new users to download your While addressing user issues can help you identify pain points and ensure your users feel heard.
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