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https://asoworld.com/blog/how-to-promote-to-do-list-app

How to Promote To-Do List App?

Thanks to digitalization, mobile application solutions are possible in which people can make a to-do list of their daily life.

Posted: Jan 14 2022
Updated: 7 days ago

Home Blog Mobile Game & App Insights How to Promote To-Do List App?

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The main problem that people are facing in today's world is that people are having trouble with time management due to their busy or hectic schedules. Due to workload and busy schedules, sometimes people forget many essential things that they planned to do at a particular time.

Due to typically busy days, people forget important appointments with their doctor or physicians and at the end of the day, they remember too late. Similarly, with many things, people are unable to recall various activities due to their workload. Thanks to digitalization, mobile application solutions are possible in which people can make a to-do list of their daily life. With this to-do list, people can recall their activities on time and complete them without any difficulty.

In the App Store, the decision is based on exposure and a good App Store page. App Store Optimization helps you connect with relevant audiences and drive your app's unique selling points. High-quality ASO can significantly increase installs, making it valuable to app marketers. In addition, these are the organic installs that typically prove to be the most valuable users of the app.

What features are needed in a to-do list app?

Quickly add and organize tasks. Ideally, tasks are added and sorted with a few clicks or keystrokes.

Provides multiple ways to organize your tasks. Tags, lists, projects, and deadlines are all helpful, and the best apps offer at least some of these categories. Ideally, these features match the way you think. For example, if you are a highly visual person, you may find it important to color code lists or tasks to show priority. If you are a deadline oriented person, you will need an application that sorts your tasks by deadline or displays them in the calendar view.

Remind you about self-imposed deadlines. Notifications, widgets, emails - the best apps show you at a glance when something needs to be done.

Provide a clean user interface. Well-designed to-do apps that fit your workflow, so you can get back to what you should be doing. A good design also makes the app feel intuitive, so you can quickly write down what comes to mind.

Sync between each platform you use. Which platforms will depend on what you personally use.

Collaborate. Having the option to share to-do lists is always handy. For home use, collaborative to-do lists mean you can assign chores to others or keep track of when someone has purchased something from a shared shopping list. In a business environment, collaborative task management makes working together easier and more transparent.

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Todoist: an example of neat&clean UI design

Todoist isn't the most powerful to-do list. It's also not the easiest. That's the point: this application balances functionality with simplicity, and it does so while running on essentially every platform in existence. That's a strong selling point - which is probably why Todoist is one of the most popular to-do lists out there.

In our tests, adding tasks was fast on every platform, thanks in part to natural language processing (type "buy milk on Monday" and the task "buy milk" will be added, with the following Monday set as the deadline). You can put new tasks in your inbox and move them to related items; you can also set deadlines. Paid users can create custom filters and tags, and there are some basic collaboration features.

Todoist is flexible enough to accommodate most workflows, but not overwhelmingly complex. It also regularly adds new features: for example, you can treat projects as Kanban boards and navigate the app more smoothly via the keyboard after recent updates. Overall, this is a great first to-do list app, especially if you don't know where to start.

ASO

There are two main ways to optimize app store listings - keyword optimization and conversion rate optimization.

Keyword optimization

Keywords can be included in the keyword field or in your app name and app description to help search engines rank your app. Keywords are limited to 100 characters, so please use the singular form of the keyword. App search engines are smart enough to understand.

Both the name and subtitle should contain keywords, but still be fairly readable to humans. You can combine keywords from elsewhere with the name and subtitle that are relevant and highlight specific intent. If you use this strategy, make sure you include keywords based on intent.

Throughout the life of your application, you should regularly monitor your keyword rankings and apply what we call the "keyword optimization cycle". Monitoring your keywords, identifying high and low performing keywords, discovering new keywords and updating your keyword list with new promising keywords is part of this cycle.

To do list app lists in Google Play

There are 250 apps in "To Do List". The top 5 are things - To Do List widget (tasks and notes), To Do List, Microsoft To Do: Lists, Tasks and Reminders, Time Planner - Scheduler, To Do List, Time Tracker and Todoist: To Do List, Tasks and Reminders.

There are 250 related apps to "todo widget". Top 5 are Stuff - to-do list widget (tasks and notes), To-do list, To-do list widget, Cute notes - DDay to-do list and NoteToDo - notes and to-do list.

"My To-Do List" has 250 related apps in google play. Top 5 are Stuff - to-do list widget (tasks and notes), My Stuff Manager: for home inventory management, Where's my stuff? , Tasks: to-do list, task list, reminders and Done: to-do list, tasks, reminders & calendars.

249 apps ranked by "do stuff" in google play. The top 5 apps are Stuff - to-do widgets (tasks and notes), Eventbrite - discover popular events and nearby fun, Subway Surfers, To-Do and Focus To-Do: Tomato Clock Timer and To-Do.

Conversion rate optimization

For conversion rate optimization - make sure everything in your app drives visitors to download it. Better conversions tell the app store search engine algorithm that your app store is relevant to the search keywords used to contact you. Key areas to focus on: your app description, icons, screenshots, previews, and ratings.

Screenshots

Screenshots can follow the following practices.
  • Lots of comparisons. Easy to read.
  • Simple headlines describing what makes the app unique and useful.
  • Highlights of relevant UI elements that go well with the captions and enhance them.
  • Showing off their "street cred" (aka features). This really helps make the app look credible and closer to download.

Beautiful execution, straightforward captions, but I think the most powerful thing is asking questions.

There's a lot of research on words that create urgency and drive action, and guess what, "get" and "now" are on the list.

Video preview

To-do lists are not uncommon in the App Store, and if you've used any before, you'll know the right list is for convenience. A video can show how easy it is to use the app and make it stand out from the competition.

Of course, this is one of the things to experiment with and is not a one-size-fits-all scenario. If you're considering creating a video for your app, make sure you capture its uniqueness and ease of use.

Paid app marketing

If you're looking for a quick boost to your promotion strategy, consider online app promotion advertising. It does require some financial investment, but combined with a well-designed advertising strategy (yes, it's not just about spending money!) ), you can increase your app discovery and downloads exponentially. Here are the areas you should consider.

Social media advertising

Between Facebook's Targeted Reach and Twitter's real-time audience capture, you shouldn't overlook the power of social media ads and what they can do for a digital magazine app publisher like you. Even Instagram's action-oriented app install ads feature a "Install Now" call-to-action button that drives "scrollers" directly to your app's download!

Google Ads

If social ads focus on demographics, Google ads focus on keywords. Google allows your ads to be displayed in the Google Play store (after all, where you host your Android apps is important). With the Display Ads Network, your ads can even be displayed on other related or similar apps.

Optimize at any time

Mixing different promotional strategies requires that you are always improving your promotions. The idea is to always focus on optimization. Some of the initiatives you can take include:
  • A/B testing.
  • Reviewing your ad segmentation.
  • Keeping an eye on your competitors.
  • Checking your metrics from each step (app store visits, downloads, ratio of visits to downloads, ad conversion rates per ad platform and campaign, etc.)

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Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

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