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Jun 5 2022
For app promoters, what counts as a successful app promotion? First, use a solid ASO foundation, optimize the metadata of the app store, have positive reviews and high-quality ratings, can attract the attention of target users, increase organic downloads, and increase conversion rates. What about after users download your app? A successful app needs to have users actively interacting with it, be it daily, weekly or monthly.
According to the report, users spend an average of 4.8 hours a day on their mobile phones, 90% of which is spent on apps. As a result, some apps and platforms have apparently succeeded in keeping users engaged. At the same time, there are a lot of apps that don't. According to research, the number one reason users delete an app is when they don't use it enough - in other words, users aren't engaged.
30k and 70k new apps are added to the App Store and Play Store each month, respectively. If your app doesn't consistently engage users, there are too many opportunities for users to choose your competitor's app.
The average mobile user has about 80 apps on their phone, all vying for the user's attention. The user's attention and time are limited, so only 30 apps can be used.
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With so much competition, how can your app overcome the odds to keep users engaged? Here, we can give you five ways to increase user engagement:
The user of the app is very impatient. Consumer attention spans are down 88% year over year, and quarterly in-app session lengths are down 35%. If a user has to go through endless, clunky onboarding slides with too much descriptive text after launching your app for the first time, there's almost a 100 percent chance that they will exit your app and never come back.
To retain your users, you need to get your users to use the app quickly, but with enough knowledge to experience the product or service properly.
Considering the onboarding of your app, you should reduce the steps for users to create an account or sign up. Educating users is critical, but you shouldn't overwhelm them in the first place. If you do need an educational slideshow to appear immediately after account activation, make sure it contains only the few and necessary information.
Generally, after downloading the app, users will actively experience and operate in the app, but after exiting the app, some people will forget to come back. Push notifications can recall these users, popping up alerts and reminders on their phone's home screen.
Here are some examples of places to send push notifications based on the customer journey:
Personalization of push notifications comes in many forms, including sending notifications to users based on their location in use. Only use notifications smartly and infrequently when sharing relevant content with that user, such as reminding them to complete necessary actions. You can see this working well for app marketplaces looking to get users back and make more purchases. They can send push notifications to recommend items that users may be interested in based on their location and purchase history.
Another factor of personalization is for the individual user, everyone likes to be personally recognized. Say you have a food delivery app - one of your drivers will be delayed reaching customers. You can send a push notification to your customers, contact them by name and order number, notify them of the delay and apologize with an updated delivery time. This is much better than impersonal "delayed" information.
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The impact of in-app messaging on your user base is in communicating with them and nurturing relationships.
In-app chat for support, when users have questions or issues, why send them elsewhere for help when you can talk to them without leaving the app? The key to staying engaged is keeping users in the app.
In-app help messages can share necessary information with users. To use in-app messaging effectively, you should segment users based on what you want them to know or learn to receive certain messages.
One of the best ways to build a relationship with your user base is through email. It's a direct channel that most people don't ignore. Of course, consumers are tired of constant sales and promotional marketing flooding their inboxes. However, emails sharing tips on the best way to use the app may be treated differently. Another benefit of emails is that they allow you to use a variety of content formats and experiment with messaging more freely.
In the digital age, good communication will only get you so far with your customers. People want to feel a sense of connection and relevance, to feel cared for and to be able to easily communicate with brands. This is critical to ensuring users stay with you. Part of building a stronger brand is nurturing a community.
Customers like to know what they do with a product. Another great way to provide users with the ultimate experience is to invite them to join a community with other like-minded users. Community adds value because it provides a way for users to help other users, meet new people, make new friends, and discover original suggestions that can be applied to their own use cases and improve the user experience. Humans are social animals that perform best in group settings - play with your brand by building a community.
It enhances customer loyalty, and the more time users spend interacting with your brand, the more invested they become with it. In addition to using your app, they spend time in your community, building relationships with other users and your team. This level of engagement is hard to give up, making it less likely that users will switch to a competitor and lose access to the community.
After a new app version is released, you can reply to users who have written about fixed issues, or you can make a general announcement to the community about their expectations for the new version. This will make these users feel heard and cared for and stay engaged with the app.
Many users who are frustrated with your app use community channels to vent or share their grievances. Consider this a wake-up call of impending churn. However, the good news is that you can prevent this from happening by engaging directly with users in your community, responding promptly to angry users, and helping them resolve their issues.
To keep users engaged with your app, you need to build an experience that goes further than solid performance and a user-friendly UI. As mentioned at the beginning of this article, thousands of new apps enter the market every month, and millions of apps are already available in the ecosystem. This means users have choices, and you need to give them a reason to keep using your app and keep them coming back.
Different types of gamification include:
Only if your app can attract more consistent organic installs, then you can consider about increasing user engagement. Maybe you can try our ASO service to have a comprehensive ASO strategy, including metadata optimization, reviews and ratings service, keywords install and so on. Don't hasitate to consult our ASO experts to have a solid ASO foundation.
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