In mobile application marketing, the questions are about: How to quickly obtain app rankings? How do have a reliable promotion strategy and stable ranking stability? How to quickly increase the visibility of apps/obtain traffic and downloads?... A series of topics are always concerned. These questions are the key point to measuring your app promotion and marketing effectiveness. This is also the direction that the ASOWorld experts team has been striving to optimize for our clients.

At the recent ASO World expert team meeting, we get to know about some of our users' confusion during the process of ASO promotion activities. We present your questions and our professional insights through Q&A to help users get the best promotion effect.

How to create my ASO promotion plan, so then my app promotion effect will be the best?

Keyword installs

Q: In ASO promotion, how many installs should I choose with my keyword installs campaign?



A: We know that the amount of app installs directly impacts your app's ranking. Both 2 app markets include installs as a core metric for judging your app's popularity, according to the Google Play Store and iOS App Store ranking algorithms. The more installs you get, your app's chances of top ranking are better.

Different keywords have different popularity, different degrees of competition, and different levels of installations required to improve rankings. In general, more popularity, more competition, and more volume are required. On the contrary, a small amount of installation is sufficient. We recommend at least 10 installs per day to have a certain effect; if the app itself has massive traffic, it can even over a thousand daily, to effectively improve the ranking of difficult keywords.

For newly released apps or apps that already have a promotion base, the demand for installs will vary. When you register on ASOWorld's platform, our ASO experts will support you with personalized optimization advice.



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App promotion duration

Q: I want to promote my app in the Google Play Store & Apple App Store at the same time. Is there any difference in the number of days when the promotion campaign is determined in different app markets?



A: From the algorithm of the two app markets, the promotion duration strategy involves the difference in the data update cycle and effect monitoring of the two app stores, as well as the difference in the ranking strategy after obtaining the top ranking.

The data update cycle of the Google Play Store is longer than that of the Apple App Store, and you have to wait longer to see the data changes. But at the same time, once your app gets the top ranking, the stability will be better than the Apple App Store.

The ASO World technical team is always following up on the latest app store ranking algorithm mechanism. If you choose ASO World's services to improve the ranking of your app, you will find that the ranking effect of your app will be more stable. After many of our users' applications reach TOP1, the top ranking position tends to remain at this top position for more than one month.

Ex. One of our customer's keyword rankings. You can see the very strong stability of our ranking service.



The data update cycle of the iOS app store is relatively short, but after you quickly get the top ranking, we recommend that you keep the install volume level for a period of time, otherwise the top ranking may cause certain fluctuations. This is determined by the algorithm of the Apple App Store, and we need to spend more time to guarantee the list.

Q: I want to buy 10,000 keyword installs for my app optimization, how can I set my promotion campaign to be the most effective? Is it better to spread over 30 days or 7 days?

A: According to the specific situation of your app, the ASO World experts team will help you formulate a personalized promotion plan. From the perspective of install magnitude, it needs to be combined with the current daily traffic of your application. As for the promotion strategy, we will help you maximize the search traffic of your app in the app store through keyword strategy.

From the perspective of maximizing app stores' search ranking and traffic acquisition, we recommend that you choose a weekly promotion campaign, stage promotion, and optimize your strategy. The 7-day cycle will be more flexible than the 30-day cycle promotion campaign. 
Distributing the installation volume to a combination of valuable keywords, which adapt to the staged market competition, will allow your budget to achieve better results.

Q: When I see ASO World's dashboard setting promotion campaign, there are 24-hour and one-time execution time options. What is the difference in execution methods? Which will be the best way for me?

A: First of all, the difference between "once" and "24 hours" is the way your order is executed. "once" means that we will deliver and complete all the installations at once, and "24 hours" means that we will distribute the installations you ordered to deliver in batches within 24 hours.



For the same installs volume, for better results, our recommended order is:

1. iOS
The total amount of installs is distributed over multiple days, and the number of keyword installs increases every day. Even if the number of days is less, about 3 days. From the case of our users, some customers choose to execute for multiple days. In this case, even if the volume is once a day instead of 24 hours, the final effect will be better than only once a day.

2. Android
We recommend that when setting up your promotion campaign, the number of execution days should preferably be completed within 5-7 days. Combined with the update cycle of the Google Play Store, when the one-week promotion campaign is completed,  under the platform data update, you can see the data changes and promotion effects more easily.

Q: My ASO expert suggested that I choose a multi-day promotion campaign. Would it be better if I choose a 30-day delivery campaign?

A: We do not recommend orders that are too long (such as 30-day orders). From the perspective of a promotion strategy, we suggest that your ASO promotion is a dynamic optimization process, through staged optimization, result data observation, analysis, and iterative optimization plan, remarketing, and loop, allowing data to drive your entire optimization process.

We recommend that users use our app market analysis, competitor analysis tools and keyword research tools, or the personalized App Store Optimization plan developed by our one-on-one ASO experts to advance your optimization plan.

After a cycle of orders is completed, observe the ranking changes and volume effects, and formulate strategies for the next stage based on the results:

● If the effect is not obvious, it may be that the keywords are too popular and the competition is too much, which will lengthen the promotion cycle and need to increase the order magnitude.
● Or the ranking effect is good, but the volume effect is not obvious. The selected keywords likely have a small search volume. Based on these keywords, our expert team will work with you to research and select related more popular keywords, and there will have better results.
● If both the ranking improvement and traffic acquisition are very effective, you can choose more keyword services to improve/maintain the ranking.

Through data-driven promotion, you can avoid spending costs on low-value and inefficient keyword improvement, and make your app grow faster.