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Jan 13 2021
For those who are familiar with app store optimization and app promotion, it is very clear how important a perfect app title is for this app to succeed in the store. A powerful app title will help the app’s keyword search rankings in the app store, and will also greatly attract target users to download and install the app.
A large number of downloads and installations from high-quality customers is also one of the main factors driving the ranking of apps in the store. Maybe you will be confused about how to make a great app title in App Store. ASO World experts will tell you the secrets.
The App Title refers to the app name displayed in the app store. The title, subtitle, and description of the application are very important for two reasons. First of all, information such as the title of the application has a direct effect on the ranking of key keywords in the application store.
The store’s machine learning algorithm will search and classify applications based on the information here. The keywords appearing here will be the key keywords of the application, which will ultimately affect the search results that users see.
Secondly, the title of the application together with the icon is an important basis for potential users to initially determine whether the application meets their needs, and is the first written information about your application that your potential users have obtained.
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When discussing ASO for Android mobile applications, we must understand the approximate ranking algorithms of Google Play Store and iOS. In our previous article, experts from ASO World also gave a systematic introduction to this.
In particular, Google Play will not provide developers with specialized keyword fields like the IOS store. Machine learning will use their keyword segmentation algorithm to filter out the most important keywords from the title, subtitle and description to determine the application. The relevance and matching degree with the search keywords determine your app’s ranking in the store.
The weight and priority of the position where the keyword appears is: title> subtitle> description.
Therefore, you need to ensure that the most important keywords appear in the app title and show the most important features and brand name of your app. The keyword is composed of multiple words, and the ones that are not cut off by the connector etc. will be better. The more important keywords appearing in the sentence, the more important they are to the left. The more optimized the application name is for keywords, the higher the ranking of related keywords.
You also need to consider the user experience. You need to make the title, subtitle, and description of your application meaningful in terms of expression, rather than keyword stuffing.
The information conveyed by the app’s title and icon is your first impression of your potential customers. Try to make your title as attractive as possible, highlight the characteristics of the application as much as possible in the description, attract potential users to download and install, to increase the conversion rate of your application.
A good conversion rate is also one of the driving factors for your app ranking. If you attract a lot of application page visitors, but they do not convert, it means that your application metadata needs improvement.
Now that we know the influence of the main text elements such as the application title, subtitle and description on the search keyword ranking, how to optimize the details of ASO and how to set a powerful title will become our next focus.
If you don’t know who you want to download, you won’t be able to choose the ideal text for your app. Who are your target users? Which country do they live in? What problem will your application help them solve? How do these people discover new apps in the Apple App and/or Google Play store?
Please answer these questions before attempting to write a title, subtitle, and description for the app. The target market research you conduct in the beginning will have lasting benefits and enable you to reach the top of the application chart.
Once you understand your target audience, you can start researching keywords.
Keywords are words or phrases that users type in the app store search bar to find specific solutions. For example, a user of the Apple App Store in the United States may type in the keyword "gourmet cooking" when searching for an app that teaches him how to cook food.
How to determine the value of keywords?
When choosing keywords, you need to consider three factors: relevance, competitiveness and search volume. Let's take a closer look at each of them:
1) Relevance: Relevance is the most important keyword indicator to be evaluated. Although a keyword like "music" is guaranteed to attract a lot of traffic, it will only work to your advantage if your app is related to the term. Always choose keywords that are relevant to your app.
2) Competition: You are most likely not the only person targeting specific keywords. Competitive indicators track the difficulty of your ranking in the app store search results for any given keyword. Try to choose keywords with less competition.
3) Traffic: This indicator refers to the flow of specific keywords. This is the least important keyword factor. Just make sure that the keywords you choose get a certain amount of clicks. If not, then there is no point in using them.
At this point, you should have a deep understanding of your target audience and remember some audited keywords. Now it's time to start making the title, subtitle and description of the app.
Make sure your app title is unique and easy to understand. It should clearly communicate the purpose of your application to potential users in a convincing way. In addition, the Apple App Store has a title limit of 30 characters, so you cannot exceed this number.
The best application description is concise. They should include an informative paragraph followed by a series of main features to showcase the factors that make your product unique and useful to your target audience. Please also use specific keywords in this section.
The way the Google Play Store works is slightly different from the Apple App Store. Google allows application developers to use up to 50 characters in the title. A good rule of thumb is to start with your brand name and then include 2 to 4 keywords. Whether you use this strategy or not, make sure your Google Play title is clear and profit-oriented.
The Google Play Store also gives app developers access to two different description types. The ways to make the most of them are as follows:
Your short and detailed descriptions should be organized and structured. Google provides you with a short description of up to 80 characters and a long description of 4,000. We recommend using the entire space as much as possible. Also, remember to include keywords in both descriptions, but don’t succumb to keyword stuffing, as this will hurt your ranking.
In the optimization process, you also need to pay attention to some details to make your application better than the competition.
1) Localize your app title
If you want to provide apps in different storefronts, be sure to spend some time localizing the app title and app metadata. If users see the app title in their native language in the search results, they will be more willing to visit the app page. Please remember that localization does not mean translating written words. You need to pay more attention to the cultural background and customs of the locals, and the common expression language for local people to communicate.
2) Brand name
Do not use brand names that do not belong to you in the app title. This may interfere with Google’s algorithms and negatively affect your ranking.
Don’t use synonyms in app titles. Research which short-tail keywords and long-tail keywords have higher visibility and lower difficulty. Then use them in the title. Regarding synonyms, you can use them directly in the short description, which is the second search keyword in Google algorithm.
ASO optimization is a continuous process. On the one hand, you need to continue to pay attention to the constantly updated algorithms of the app store. On the other hand, you need to pay attention to the optimization and final results of your application, and continue to in-depth optimization based on the data.
Monitor the performance of your apps in two app stores. Does it perform as you expect? If not, you may need to try new keyword combinations or make your text more attractive.
Since the title (and the subtitle in the App Store) is visible to users of all traffic sources (browsing/browsing, search, and referral), it will have an impact on the overall conversion rate. To
Based on data we ran hundreds of titles, subtitles, and short and detailed description tests, we found that it has the potential to increase conversion rates by 8% in the App Store and Google Play Store.
This is mainly because users prefer to rely on the visual aspects of the App Store and Google Play product pages to understand it and make installation decisions than relying on text elements. Users in the app store don’t like to read many things at all. To
But this doesn’t mean that you shouldn’t test text elements to gauge whether you make changes to increase or harm your conversion rate. To
Keep in mind that it takes about four weeks for the Apple App Store to properly index keywords, while it takes six to eight weeks for Google. Therefore, don't give up keywords too soon!
After implementing the changes, test your keyword and category rankings to measure their impact on the discoverability of your app.
The title, subtitle, and description of an app are just some of the influencing factors that need to be paid attention to when an app is optimized for ASO in the app store. To be successful in the app store, you also need to pay attention to the app’s video, screenshot, Icons, etc.
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