CRM(customer relationship management) apps are growing in popularity and are an important tool for businesses to manage their customer relationships.
CRM(customer relationship management) apps are growing in popularity and are an important tool for businesses to manage their customer relationships.
According to our 2021 state of mobile report, CRM mobile apps were one of the top-growing app categories in terms of consumer spending on the App Store and Google Play Store. The report also highlighted that CRM apps saw significant growth in downloads and usage due to the shift to remote work and digital interactions during the pandemic.
Our data showed that in 2020, the top-grossing CRM app on the App Store was Salesforce, followed by Microsoft Dynamics 365 and HubSpot. On the Google Play Store, Salesforce was also the top-grossing CRM app, followed by Zoho CRM and Pipedrive.
We'll focus on the topic about how to drive your CRM app growth in this article.
You'll dive into the following topics:
Boosting the growth of a new CRM app rapidly requires a well-planned and executed marketing strategy：
Before launching the app, conduct market research to identify your target audience and understand their needs and preferences. This will help you tailor your app and marketing strategy to your target audience.
Create a unique value proposition for your CRM app that differentiates it from competitors and appeals to your target audience. This could be a specific feature or functionality that solves a common pain point for your target audience.
As discussed earlier, optimize your app store listing with a compelling title, description, screenshots, and videos. Use targeted keywords and make sure your listing is visually appealing and easy to understand.
Use social media platforms like Facebook, Twitter, and LinkedIn to promote your app and engage with your target audience. Create compelling social media posts and run targeted social media ads to reach your target audience.
Offer incentives like discounts, free trials, or exclusive features to encourage users to download and try your app. This will help you attract new users and increase engagement.
Identify influencers in your industry or niche who have a large following and engage with your target audience. Partner with them to promote your app and reach a wider audience.
Use app analytics tools like App Annie or Firebase to track your app's performance and user engagement. Analyze user behavior and adjust your marketing strategy accordingly to improve user retention and increase downloads.
By following these steps, you can rapidly boost the growth of your new CRM app and increase the visibility and appeal of your CRM app in app stores and attract more potential users to download and use your app.
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So, you’ve launched your app, and you can’t wait to take it to the top of the rankings. Or you meet some challenges after some trying works as we listed above. You’ve promoted it on social media and got press coverage, but there’s hardly any progress on app downloads.
Not sure what’s missing? App store optimization works, sounds difficult to do because it is a professional job. Is it worth the time? Let’s take a look.
ASO is the process of improving the performance and visibility of app store listings, increasing app installs, user reviews, and post-install engagement. It including improving your app's ranking, expanding user reach across all applicable categories, bringing high Mass traffic, increased installs and retention, and more.
I believe it is the pursuit of many app developers and marketets. Let’s talk about some of the benefits of ASO campaigns for mobile CRM apps, and how to harness your app growth with ASO?
With the rapid growth of the mobile app markets, with more than 5.6 million applications on the App Store and Google Play Store fulfilling various needs of users around the world, the opportunities for utility apps are accompanied by fierce competition. When evaluating how to gain audience attention for your CRM app with an innovative ASO strategy, you should consider the following questions:
To make sure your app stands out, look at the search keywords used by competing apps and the keywords your target audience is searching for, and use them in your app name and description. Keep in mind that app store competition varies greatly by market, vertical, seasonality, and more. For example, an investment banking app will face more competition than a niche gaming app. Regardless of the size of your competition, you need to follow the right ASO strategy to give your brand an edge.
We expand our topic from several points:
According to Apple, 68% of app installs happen directly after a keyword search. Optimizing around popular keywords is one of the most valuable ASO strategies to define your discoverability to your audience and achieve favorable search rankings. App marketers must regularly monitor the keywords their competitors are targeting to identify words that stand out in their niche, focusing on those that have high search volume and low competition.
The ASOWorld team has extensive experience driving valuable ASO through keyword research, delivering success to tens of thousands of our mobile users. When users register an account on the ASOWorld platform and submit their applications, our expert team will arrange one-on-one service.
After in-depth analysis, we will formulate personalized promotion suggestions for users. It's free for personal ASO plan. By analyzing the user's app, understand the current keyword coverage and ranking of the app, help users discover more high-potential keywords, and provide efficient solutions to improve keyword ranking or app downloads.
A/B testing plays a huge role in understanding what will actually lead to the conversion of the desired user and where to optimize to drive user acquisition at scale. Marketers should plan to test various creatives, descriptions, keywords, and highlighted features on your listings and product pages to discover which assets drive the best conversion rates. After implementing optimizations based on A/B test results, remember to pay close attention to what triggered the increase in conversion rate. These will be useful insights to implement in future campaigns.
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Developing a combination of paid and organic advertising is a match made in heaven. When done strategically, it helps increase your app's chances of being discovered while further reducing acquisition costs to save the budget.
The following ASO strategies have been proven to increase brand exposure and awareness at low cost:
App ratings and reviews
An increase in rating from 4.4 to 4.6 can result in a 30% increase in CVR. Since 79% of users say they check ratings and reviews before installing an app, the more quality feedback you get, the more likely users will download.
creative optimization
Adding screenshots and taking the time to customize your app's product page is critical to attracting new users. These can be customized for specific features, new features, user experience videos, and more, creating greater relevance to your target audience. Visuals are especially useful for ASO as they help convert indecisive users and are said to be the second most influential factor in convincing users to convert and install.
App Store Description
Keep your app's description focused on relevant information about your app's main features and how they benefit users. Don't be afraid to show your app's personality, but don't focus too much on irrelevant keywords in the description. Keyword stuffing can negatively impact your app's ranking, so it's important to focus on relevant content that uses keywords in a logical manner.
For detailed information about app store description optimization, you can check our previous article.
Apple Search Ads
61% of top apps use Apple Search Ads. Allocate your budget wisely to ensure promotions around your app appear on contextually relevant sites that align with your target audience. The strategy of combining ASO+Ads can effectively improve your traffic acquisition and reduce the average cost.
Steady, sustainable new user growth (and retention)
If you want to have a successful app, outperform your competition and deliver high-quality installs at scale, you need to prioritize your ASO strategy. With keyword optimization, A/B testing, encouraging user feedback, and running Apple Search Ads, your app will reach #1 and acquire new users at a lower cost.
We focus on the creative ASO best practices for the mobile CRM app growth above. Start your first try now with our strategy or ask for our ASO experts' support for app promotion works, and let's witness the great changes: to increase the visibility and appeal of your CRM app in app stores and attract more potential users to download and use your app.
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