How To Get More Organic Installs For Your App In The App Market?

For app marketers, downloads are generally considered to fall into two categories: downloads from organic sources and downloads from paid sources. Organic installs are important because they usually bring the highest value users. It was these users who discovered the app and decided to download it without prompting.

As a result, organics tend to be more dedicated to products or services. They have proven to be more efficient at retention, and at least on Android, organic users have more in-app sessions than paid users.

There is also an important business reason for driving organic installations: cost. While no organic install may be truly free, organic installs can provide significant savings on CPI costs because they don't have to be paid for at the time of installation.

>>> App Promotion Guide: Best Practice to Lower Cost Per Install (CPI) with ASO

Since organic installs are almost free, how can you get more organic downloads for app growth?

Where do organic installs come from?

Examples of organic installs include the following users:

• Download your app after reading it in a blog or news article

• After seeing an app ad in a non-digital or print format, search the App Store for your brand name

• Find your app after a generic keyword search in the App Store

• Apps recommended to you by other users

While it looks like a free-to-acquire user, it actually takes a lot of strategy and marketing to get there. Here are four strategies you can use to actually increase organic installs.

4 ways to increase organic app downloads

Comprehensive ASO strategy: increase your app's visibility in the store

Developers often overlook key opportunities to optimize their metadata assets in the app store. Conversely, many developers simply don't realize that some of their metadata assets are underutilized - ditching title tags, longer and more keyword-friendly subtitles/short descriptions, and other metadata assets.

Understanding which metadata assets play a role in indexing and visibility is the first step in adopting an ASO metadata strategy that more effectively captures users, what they search for, and how they search. To maximize visibility potential, developers should leverage all of their available metadata assets for prime indexing opportunities.

Depending on the app store platform, where and how it is indexed will vary.

● For Apple's App Store, metadata indexing occurs in title, subtitle, and keyword banks, and Apple strings together keywords and phrases from these areas to create the terms used in the index.

● For Play Store, the index is based on the title, short description, and full description, and Google "crawls" all of these metadata assets to collect relevant terms and phrases that an app might rank for.

👉 Related reading >>> A Complete Guide to App Store Optimization (ASO)

ASOworld can provide you with metadata optimization services, customized icons, screenshots, etc., which can be experienced in ASO service.

It is critical to understand where and how indexing occurs on the two app store platforms, as the process of indexing fields varies widely on these platforms, so different keywords need to be crawled for different platforms. If you are in doubt about this, you can consult our ASO experts and choose our keyword install service.

Remember that the ASO process is not a one-and-done deal. As user trends change and competition intensifies, metadata assets should not stand still. Through iterative practices including seasonal updates, developers can actively maintain and improve their visibility and discoverability in the app store.

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Leverage App Store Marketing Tools

Custom product pages

Custom product pages are alternative versions of App Store product pages that marketers can create to highlight features, content, or offers that differ from those on the default pages. Developers can create up to 35 custom variations of their default product pages (each with alternate promotional text, screenshots, and/or app preview videos) to target different segments of the target audience.

Custom product pages can help you drive more organic downloads for your app as you highlight content, features, promotions, etc. that fit specific store visitor segments.

In-App Events

Using event names and short descriptions indexed by the App Store (meaning keywords in these fields help increase your app's visibility), In-App Events (IAEs) serve to reach new users, engage existing users, or interact with the store lost users in reconnection.

Being able to advertise "special events," "challenges," "big updates," etc. (and being able to monitor and learn from your competitors' in-app campaign strategies) can help you increase downloads and increase app engagement.

👉 Related reading >>> How A Casual Game Tripled User Engagement with Seasonal In-App Events?

Product page optimization

You can also try Product Page Optimization (PPO) — the App Store’s native A/B testing tool — if you want to drive more downloads for your app. PPO allows app marketers to compare the performance of different variations of their icons, screenshots, and/or app preview videos to determine which variations convert more store visitors.

While the feature is still new, PPO (or even Store Listing Experiments on Google Play) can give you a good idea of ​​the most effective app creatives to help you build your conversion optimization strategy on iOS.

>>> ASO Solutions: How To Overcome Product Page Optimization Challenges to Improve CVR

Raise popularity of brand

Another way to get users to actively find your app is to increase your brand's awareness. Here, keyword optimization differs in adjusting the way you communicate the immaterial benefits of your product, not just the functionality of the app. The vast majority of the 100 most searched keywords in both app stores are brand names.

So if you are able to build your brand, users will search your store specifically for your brand name rather than more competitive generic keywords. In addition, after the Google Store updated the page of the App Store, it paid more attention to the protection of brand keywords.

👉 Related reading >>> Brand vs Generic Keywords For App Store Search Traffic & App Visibility

💡 Expert Tips:

In today's app market, frequent issues such as app removals can pose significant risks. To effectively mitigate these risks, a smart strategy is to create a dedicated website for your app.

This website not only serves as an additional download portal but also allows you to leverage SEO optimization strategies to drive more organic traffic to your site, thereby increasing organic app installs. SEO optimization can help your website achieve higher rankings in search engine results, making it easier for potential users to discover and download your app.

If you need more detailed insights into SEO marketing, you can consult experts at ASOWorld for professional guidance and support.

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Ask users for app reviews and ratings

Before making a buying decision, people look for reassurance in the reviews of other buyers. They seek answers to these questions. Will the product come as expected? Is the quality as high as described? They read reviews because they want to know if they will be worth the money.

Because people don't invest their money, it's the time they install the app and the storage space on their device. They don't want to see these investments go to waste.

Prompt users to rate your app when it hits a high point. For shopping apps that may be after the purchase is complete. For gaming applications that may pursue new high-scoring achievements. When your users feel good about your app, they're more likely to want to leave a review. The more positive reviews your app gets, the more people will be convinced to install it.

>>> ASO Best Practices: How to Improve App Ratings & Reviews to Enhance Visibility in App Stores

Therefore, you can choose to use the rating and review service provided by our ASOworld for you, and for Google Play, we also have a guaranteed review service.

Conclusion

Getting organic install is a long process. We track organic installs for free in our dashboard. For any and all installs, also allows you to perform cohort analysis, segmentation by country and platform, and in-app events in some features to help you better understand your users, whether organic or not .