At the end of September, we shared about
How to get your app/game featured on Google Play in 2022. Today, this guide will teach you everything you need to know about how to get featured on the App Store, the potential value of being featured, and what factors influence it.
Why is it important to be featured on the App Store?
Being featured in the pre-iOS 11 App Store could have resulted in a massive increase in traffic, which could have translated to millions of new installs.
Featuring does increase impressions of your app listing in the current App Store layout and structure, but not all featured placements are created equal.
Getting featured on the Today page will generate the most impressions, but from the lowest quality audience (all App Store active users during the featured period), so conversion rates will be lower. Getting featured on a more specific list on the Games/Apps tab will result in fewer impressions but a higher-quality audience, which means higher conversion rates.
The impact of being featured is determined by:
1. Featuring Placement
Placement can be found on either the Today or Games/Apps tabs. There is a direct correlation between the position of your app on the list and the number of installs it will generate.
2. The type of featuring
The type comes second. Is it an app collection? Is it a long list with you at the bottom?
There have been numerous cases where apps were featured but saw little to no increase in app units (new installs).
3. The significance of the highlighting
Phuture's collaboration with Headspace on featuring is an excellent case study. They discovered that when Headspace was featured in a relevant Today tab story related to their core value proposition (a relaxation story), they received a 100-150% increase in app units from browse traffic; however, when they were featured in a less relevant collection (for example, a collection of apps for biking), they received a much smaller increase of 15-50%.
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How to get featured on the App Store?
Getting featured is a difficult task that necessitates working on your
Apple App Store ASO. But it is worth your time and effort. To begin, keep in mind that Apple is a design company as well as a technology company. They adore their sleekness, which is reflected in their content curation. To be featured in Apple's App Store, your app must have the following features.
1. UI & UX design
This comes as no surprise. A well-designed user interface is essential for getting Apple to highlight your app. App design awards aren't given out for no reason. When it comes to mobile, Apple understands that a good UX/UI can make all the difference.
Apps with beautiful designs are common among mobile users. If your app works well but looks like it was created in 2010, it won't be noticed.
Mobile means you have limited space. As a result, every aspect of your app design must be purposeful and developed in a way that is both beautiful and intuitive. When users launch your app, they should not be perplexed. Functions must feel natural and flow smoothly.
2. Use Apple APIs and keep your app up to date.
Apple appreciates it when its products are used. They also enjoy displaying fantastic products created with their technology. That's great news for iOS developers. You should always be developing iOS apps with the most recent Swift version and integrating Apple APIs.
IOS designers don't need to create new designs. Xcode includes pre-built iOS buttons like bottom navigation, back buttons, and more.
You should also keep your app up to date. Regular updates demonstrate to Apple and your users that you care. Continue to fix bugs and add new features. Remember that Apple editors curate the App Store to provide visitors with the best of the best. They will not distribute buggy apps that have not been updated in months.
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3. App Localizations
How many countries do you have your app available in? The more the merrier. If your app is only available in a few countries, Apple will not feature it. Given their global audience, that's not doing them much good.
But don't just start adding localizations at random. Every localization must be optimized. All keywords and descriptions should be translated into the localization's native language.
Related reading: Step-By-Step Guide to App LocalizationCase Study: How Localization Increased An App’s Visibility By 76% And Got 46% More App Downloads?
Take care not to assume that because two countries speak the same language, you can simply copy and paste. In the United Kingdom, for example, a lift is a metal box that transports people up and down tall buildings. In the United States, however, it is referred to as an elevator.
4. Focus on app accessibility
Apple wants its products to be available to everyone, and I'm sure you want your app to be available to everyone as well.
Apple simplifies things by defining four major disability domains. They are as follows:
● Vision: a person may be blind, colorblind, or have a vision problem that makes it difficult to focus.
● Hearing: a person may be deaf, have partial hearing loss, or have difficulty hearing sounds within a certain frequency range.
● Physical and motor skills: a person with limited mobility may struggle to hold a device or tap the interface.
● Learning and literacy: a person may struggle to remember a series of steps, or they may find an overly complex user interface difficult to process and manage.
5. Optimize your App Store product page
The product page of your app is one of the most important factors in app growth. It is the place where people are persuaded to learn more about and download your app. Follow these quick tips to create a winning product page.
● Pick a name that communicates what your app is about.
● Have eye-catching Screenshots
● Create an App Preview
● Choose relevant keywords
Check out our
ASO Tool to get an ASO health score and recommendations on how to improve your app's ASO.
Related reading:
6. Tell your app store
Be distinct! Apple does not accept wallflowers. They want apps that will impress App Store users. Concentrate on what makes your app unique. This is referred to as your unique selling point in the marketing world (USP).
The story may differ depending on which aspects of your app stand out.
7. Fill out the "Get Featured on the App Store" form
This is where. Last but not least,
fill out the form.
You can submit links to marketing materials, presentations, websites, and other resources via the form. This is where you should be very visual. Remember that Apple is also a design company, so they value products that appealingly present themselves.
Do not leave these fields empty. Make sure you have a landing page, presentations, or other visually appealing destinations to which you can link. Prepare some beautiful renditions of your app that highlight its main features. Consider a stunning website landing page or a captivating YouTube trailer.
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