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Home Blog Guideline Of ASO World Platform How to Find Target ASO Keywords for Your App with ASO World Keywords Research Tool

How to Find Target ASO Keywords for Your App with ASO World Keywords Research Tool

Dec 14 2020

According to our survey, 65% of app installers come from keyword searches in app stores. For app store promoters, a good keyword strategy and keyword coverage for this app will directly affect the overall traffic effect of the promoted app in the store. Therefore, keyword selection is also a very important part of the entire ASO process. The ASO World platform provides effective services for the app store ranking, such as installation and comments, etc. In order to better improve the ASO effect of your application, it provides a series of free services in the keyword optimization to help you optimize your keyword strategy. You can follow our step by step guide below to find the right ASO keywords for your App.

ASO Keywords research


1. Upload your app and start your app store promotion.

Log into your ASO World account and enter the Dashboard firstly. Upload your app and start your app store optimization works. 

upload application to ASO World

Add new app to ASO World


To click the “My Apps” button, you can add the application to ASO World Platform. And you will find the window as image above by choose the “+ Add new app”. To finish the uploading action on ASO World platform by entering the Application ID(you can find the ID in Google Play Store or iOS store) or package name, and choosing the country (where your app is primary designed for). 


You will be able to see the relevant information about “App Name”, “Classification” and promoted “App Store” of your application which is synchronized with your promotion in the app store.

2. To find target ASO keywords for your App with ASO World Keywords Research tool

To choose the “Keywords” function, you’ll find the keyword management panel. 

If you’re new in ASO and have no idea about the keywords, you can choose ASO World’s “Keywords Suggestion” to begin your keywords selection work. Just one step by clicking the “Keywords Suggestion”, you will be offered the relevant keywords as below:

keyword suggestion

Or you’re an experienced app store promoter, you have already prepared the keyword package by txt, then you can choose the “Import keywords” function and finish this by one step immediately.

After these actions, you will find the information about the real-time app store ranking of the country you chose to promote as the image shows below. You also can pick a part of them into your favorite group.

keyword research

You may find that some of these keywords’ ranking condition are “out”. It means that these keywords be ranked out of 250 in the app store list. You’d better give up these keywords at present since the ROI about them is not so good.

In conclusion


A successful keyword strategy is based on your market positioning and user profile, and is achieved by continuously digging out the real needs of users. Keyword demand coverage also means coverage of direct and potential needs of the target population. From the perspective of conversion paths and traffic expectations, keywords can be classified into brand keywords, product keywords, industry keywords, and interest group keywords. Brand keywords are the words closest to conversion intentions, while interest keywords have the widest coverage and the largest traffic expectations. Combined with the life cycle of your industry and different conversion goals, your keyword strategy will be different. For more related knowledge, you can also check our blog section for in-depth study and understanding.

ASO Topic Keyword Research,

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All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Comments

  • Chester Evans
    How can I improve my aso? Reply
    • Steven Mckenzie

      @Chester Evans A good name not only identifies what your app does to prospective users, but can also improve your rankings. Reply

    • Steven Mckenzie

      @Chester Evans Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. Reply

    • Steven Mckenzie

      @Chester Evans The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Reply

    • Steven Mckenzie

      @Chester Evans Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. Reply

    • Steven Mckenzie

      @Chester Evans Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. Reply

    • Steven Mckenzie

      @Chester Evans However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two. Reply

    More replies
  • Christopher Anderson
    How do I know what keywords to target? Reply
    • Darren Cruz

      @Christopher Anderson There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. Reply

    • Darren Cruz

      @Christopher Anderson From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing proper and thorough keyword research: Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long-tail keywords Step 8: Find out about your competitors Reply

  • Devin Elliott
    How to refine my new keywords? Reply
    • Guadalupe Hunt

      @Devin Elliott You can filter your results to get a better understanding of the potential success of specific keyword ideas. Reply

    • Guadalupe Hunt

      @Devin Elliott To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign. Reply

    • Guadalupe Hunt

      @Devin Elliott Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. Reply

    • Guadalupe Hunt

      @Devin Elliott That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts. Reply

  • Jessica Dawson
    How do I find keywords for Aso? Reply
    • Joyce Wilkerson

      @Jessica Dawson The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for. Reply

  • Mercedes Fleming
    What are the ASO ranking factors? Reply
    • Sean Garza

      @Mercedes Fleming The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews. Reply

  • Jay Sherman
    How do I optimize keywords in the app store? Reply
    • Deanna Rogers

      @Jay Sherman Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. Reply

    • Deanna Rogers

      @Jay Sherman The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words. You can check the blog out How to Find Target ASO Keywords for Your App with ASO World Keywords Research Tool if you want to know more stories about how to target the right ASO keywords. Reply

    • Deanna Rogers

      @Jay Sherman In ASO World you could find professional experts of ASO techniques to provide you with solutions that suit your product, and you can get a bonus for a free run just by sign up. Reply

    • Deanna Rogers

      @Jay Sherman If you have other concerns, please feel free to contact me and I am always available to answer your questions, or you can visit ASO World for more information. Reply

  • Sonia Schmidt
    How do I buy ASO keywords? Reply
    • Ethel Robinson

      @Sonia Schmidt Set and understand your overall goals. Decide on a blend of head and long-tail keywords. Conduct your preliminary research. Narrow down the list. Pick your top candidates. Reply

  • Colleen Jefferson
    How do I optimize keywords? Reply
    • Ora Martinez

      @Colleen Jefferson Choose The Keywords To Focus On. Prioritize Your Keywords. Check That Important Content On The Page Is Getting Indexed. Ensure The Indexed Text Is Unique. Try To Improve The Search Listings For The Keywords. Update Or Add A Headline. Optimize Existing Text. Look For Text In Images. Reply

  • Winifred Williams
    How do local keywords rank? Reply
    • Toni Hopkins

      @Winifred Williams Steal your competitors' keywords. Get in the local pack. Make sure your site is mobile-friendly. Organically include your location in your URL. Write high-quality, long-form content. Conclusion. Reply

  • Debbie Stevenson
    What are head keywords? Reply
    • Carlton Little

      @Debbie Stevenson A head term, otherwise known as a head keyword, is a popular keyword that drives high search volume. Reply

    • Carlton Little

      @Debbie Stevenson Head terms are very competitive when it comes to ranking, and they are the opposite of long-tail keywords. Head terms are concentrated at the peak—they generate high search volumes and a lot of competition. Reply

  • Naomi Brewer
    How do I find best keywords? Reply
    • Doyle Sanchez

      @Naomi Brewer How to do keyword research Step 1: Study your niche. Step 2: Define your goals. Step 3: Make a list of relevant topics. Step 4: Create a list of seed keywords. Step 5: Use good keyword research tools. Step 6: Study the search intent. Step 7: Identify long tail keywords. Step 8: Find out about your competitors. Reply

  • Dwight Campbell
    What are different types of keywords? Reply
    • Trevor Smith

      @Dwight Campbell There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations. Reply

  • Kerry Allen
    What is short description in Google Play store? Reply
    • Lillie Munoz

      @Kerry Allen The short description field should transport the most relevant message of your app in a nutshell. It should give users a quick impact of what your app is about, without having to click on “read more”. Note: Android users tend to make purchasing decisions very quickly. Reply

  • Damon Walton
    How do you make a game for Google Play? Reply
    • Maureen Hines

      @Damon Walton Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets. Reply

  • Herbert Campbell
    How do you select keywords for the App Store? Reply
    • Kristina Joseph

      @Herbert Campbell Choose accurate keywords Keywords are limited to 100 characters, so it's important to be concise when describing your app. While spaces should not be used before or after the commas that separate keywords and keyword phrases, you can use spaces to separate words within keyword phrases. Reply

  • Cornelius Hart
    How do I optimize my Android for Google Play? Reply
    • Norma Burns

      @Cornelius Hart There are many factors that contribute to a mobile app’s success on the market. Apart from the overall UX and the value it delivers, it must also be easy to find by potential users. Reply

    • Norma Burns

      @Cornelius Hart If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide. Reply

  • Bryan Tran
    What is App follow? Reply
    • Margarita Jennings

      @Bryan Tran AppFollow is a crucial tool for Customer Support, Marketing, ASO and Product Management teams that want their apps and games take the first position on app stores' top charts. Reply

  • Neal Bradley
    How do you search in the app store? Reply
    • Kristine Gross

      @Neal Bradley Browsing the App Store screen is great, but if you know exactly what you're looking for, there's a faster way to find it. Just type a word or phrase into the Search iTunes Store field in the upper-right corner of the main iTunes window, and then press Enter or Return to initiate the search. Reply

  • Sophia Moran
    How do I use Google Play ASO app? Reply
    • Lester Collier

      @Sophia Moran Use Keywords in App's Title Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. Reply

  • Hope Hale
    How do I make my app searchable on Google Play? Reply
    • Spencer Moss

      @Hope Hale To set up your Android app for indexing by Google, use the Android App Links Assistant in Android Studio or follow these steps: Create deep links to specific content in your app by adding intent filters in your app manifest. Verify ownership of your app content through a website association. Reply

  • Carol Stephens
    How do I choose keywords? Reply
    • Agnes Rice

      @Carol Stephens Here's how you can choose the right keywords for your content in six easy steps. Start with Keyword Research. Think About Search Intent. Plan Your Buyer's Journey. Analyse The Level of Competition. Think About the Correct Content Format for Your Keyword. Map Each Keyword to a Specific Page on Your Website. Reply

  • Joann Morton
    How do I find local keywords? Reply
    • Alyssa Bush

      @Joann Morton How do I pick the best local keywords and rank for them? Specify your location. The first, and perhaps most important, step in finding local SEO keywords is specifying your location. Focus on industry-related keywords. When you conduct local keyword research, focus on industry-related keywords. Include keyword modifiers. Reply

  • Charlie Hawkins
    What is keyword example? Reply
    • May Shaw

      @Charlie Hawkins Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword. Reply

  • Drew Roberson
    How many keywords can you have in the app store? Reply
    • Dawn Montgomery

      @Drew Roberson Three. How to optimize your App Store keyword field – Best Practices. The other very important app indexing keywords component is the App Store Connect Keyword Field allowing you to include a set of 100-character keywords. The given space is quite reduced so you need to make sure to choose your keywords wisely. Reply

  • Gordon Graham
    How to Choose the Right Keywords for ASO? Reply
    • Tiffany Parsons

      @Gordon Graham Google automatically picks up keyword from your title and app description. However, adding something like Keywords: keyword1, keyword2, keyword3 to your description is considered keyword spamming by Google, especially if you add the title, or the developer name of a competing app. Reply

    • Alison Johnston

      @Gordon Graham The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, Reply

  • Darrell Crawford
    How do you search for keywords on Android apps? Reply
  • Lois Foster
    What are the best keywords to use? Reply
    • Carol Barrett

      @Lois Foster Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic. Reply

  • Victoria Hogan
    How do you select keywords for the App Store? Reply
    • Erica Perkins

      @Victoria Hogan Keywords are limited to 100 characters, so it's important to be concise when describing your app. While spaces should not be used before or after the commas that separate keywords and keyword phrases, you can use spaces to separate words within keyword phrases. Reply

  • Mark Webb
    What do I need to mind among different devices? Reply
    • Mamie Wise

      @Mark Webb This point is obvious. Of two mobile apps with the same level of optimization, the one with more compatible devices will obviously have a higher number of downloads. Most of the best performing iOS apps have the latest versions for iPhone, iPad, iPod Touch and even Apple Watch users. Android apps, on the other hand, should be tested more often to be compatible with as many devices as possible, a task made somewhat difficult by the sheer number of providers. Multi-language support should also be offered if you plan to launch the app into the global market. This can also increase the number of downloads. Reply

  • Antonia Goodman
    What apps will be popular in 2021? Reply
    • Clarence Mccoy

      @Antonia Goodman Hello, here are the most 10 popular apps that might be in 2021: 1. TikTok 2. Zoom 3. WhatsApp 4. Facebook 5. Messenger 6. Instagram 7. Google Meet 8. Google Classroom 9. YouTube 10. Microsoft Teams Reply

  • Anita Tate
    how important are reviews and ratings? Reply
    • Rochelle Porter

      @Anita Tate A survey led by some of the leading online software and mobile app companies found that almost 50% of downloads in the App Store are based on word-of-mouth (the corresponding ratio for Android is 42%). More explicitly, many people will download mobile apps based on recommendations from friends, family or acquaintances. Continuously track ratings and reviews of users who abandoned use early on. Encourage users to share feedback within the app. People will be hesitant to download a mobile app with a low rating; if the app's reviews are less than stellar, try to find out what problems users are facing and fix them. Reply

  • Luther Cunningham
    What is mobile app promotion? Reply
    • Rufus Mitchell

      @Luther Cunningham Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the marketing funnel. ... Mobile app marketing is the process of engaging your app users throughout their entire experience with your app: Discovering your app. Reply

  • Willie Brady
    How to Choose the right keywords? Reply
    • Calvin Klein

      @Willie Brady Unlike the Android App Store where keywords only exist in the title and description of the app, the App Store has a dedicated area for developers to enter multiple keywords or tags (up to 100 characters). Don't waste space between keywords, as they are not visible to the average user. Use Arabic numerals when writing numbers (i.e. use "5" instead of "five"). App Store researchers also emphasize that shorter keywords increase the exposure of an app more than carefully crafted long-tail words. Reply

  • Ben Butler
    How to Choose the right category for the app? Reply
    • Clifton Alexander

      @Ben Butler If something goes wrong, it will be difficult, if not impossible, for your target audience to find your app. Browse through the list of app categories in the store and choose the most appropriate one. If you also have to choose a sub-category, choose one that is: A) accurate; and B) doesn't have much competition. Never arbitrarily place an app in the wrong category just to avoid competition - it may incur a penalty and users will find out. Reply

  • Phillip Lyons
    How to score on screenshots? Reply
    • Richard Castro

      @Phillip Lyons Experts in the field of mobile app development agree that screenshots and icons (more on this in a moment) are two of the most important tools for the visual promotion of an app; the App Store allows developers to upload 5 screenshots and the Android App Store can put 5. Regardless of the platform, the two most important screenshots of the app need to be selected as the "main screenshots" (these will appear in the search results). The other screenshots need to focus on letting the user know why they should spend time and money on the app (if it's a paid app), why they should download it and take up space on their smartphone, and also highlight the in-app navigation. Contrary to what many novice app developers believe, screenshots do not need to be arranged chronologically, but only to visually interpret the app. Reply

  • Garrett Barton
    How to choose the app name? Reply
    • Theodore Baldwin

      @Garrett Barton The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Do a thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

  • Ralph Singleton
    How to describe your app properly? Reply
    • Lynne Fernandez

      @Ralph Singleton People decide whether to download a mobile app by viewing the description. This, in turn, highlights the importance of app store descriptions: they must be high quality and impress people. In the description, emphasize how the app will benefit the user and meet a specific need, rather than simply listing the app's features in a hurry. Here's a concept: words like "free" and "new" shouldn't be used in app descriptions. However when used in the right context, these words can be extremely compelling taglines. Android developers should use the 500 words to give a suitable and detailed description when possible (the description of an iOS app must be much shorter). Remember that people browsing the app store on their smart devices will only go through the first five lines of the app description (and then have to click "more"); so developers need to be able to grab the user's attention right from the start. Reply

  • Woodrow Underwood
    How does the mobile inbox channels of mobile marketing work? Reply
    • Christopher Herrera

      @Woodrow Underwood Mobile inbox is functionally similar to in-app messaging except with the added benefit that users can access the message repeatedly. This channel also brings a subdued impact on the user experience. To access messages, users typically have to find the in-app inbox or, for some apps, a newsfeed tab. Reply

    • Christopher Herrera

      @Woodrow Underwood The mobile inbox is a great opportunity to experiment with messaging. Unlike email, you can set an expiration period for your messages. In the process, you are collecting data on what messages work well and which ones either need content alterations or should be sent through a different channel. Since the messages are often less accessible, the mobile inbox is often reserved for longer-term messages about app updates or news. In doing so, the user has ample opportunities to access and understand the information. Reply

  • Kent Walker
    how does the in-app messaging channels of mobile marketing work? Reply
    • Eula Sims

      @Kent Walker As the name implies, users will see these messages when inside the app. They commonly take the form of a full-page interstitial or banner and are often programmed to appear once the user session begins. In-app messages can be scheduled to appear just once or multiple times depending on how urgent or important you feel the message is for the end user. You can also schedule expiration dates so that users who launch the app on a Monday won’t see a message about last weekend’s flash sale. Reply

    • Eula Sims

      @Kent Walker In-app is arguably the most seamless of all the mobile channels since it doesn’t have a specific opt-in/opt-out process and constructing basic in-app visuals won’t be a stretch for those used to building emails in Iterable. Given that in-app is also less intrusive than SMS or push, it is a prime channel for nurturing long-term engagement. In addition to promotions, in-app messaging can be great for other use cases, such as onboarding during a user’s first session, drawing attention to new app features, or converting a freemium user into a premium subscription, as seen in the example from Lose It! below. Reply

  • Hector Miller
    How does the push notifications channels of mobile marketing work? Reply
    • Mary Silva

      @Hector Miller Push notifications are messages that come from your mobile app and appear on a user’s lock screen. When swiped through, the user is directed to a specific screen in your app. This is an excellent way to engage (and re-engage) mobile and tablet users. Similar to SMS, push has the ability to be an intimate channel. Messaging should be concise and handled with more caution to encourage engagement. Reply

    • Mary Silva

      @Mary Silva Unlike with channels like email, there isn’t a warm-up process that is required; users who are opted in to receive your push notifications will receive them. However, note that there is one big difference between devices running on the two major operating systems, iOS and Android. On iOS, users must choose to opt in to push messaging, whereas, on Android, users are automatically opted in and must choose to opt out. We will discuss further considerations related to this in future posts in this blog series. Reply

  • Tracey Pearson
    how does the SMS channels of mobile marketing work? Reply
    • Jessie Foster

      @Tracey Pearson If your brand doesn’t have a mobile app you may be thinking that reaching customers on their most personal device is out of reach. However, SMS constitutes a concise, personal and effective way for marketers to engage with customers on their phones—no app required. While SMS provides a mobile option for companies without an app, it does require nuanced messaging and frequency to avoid overstepping boundaries. Reply

  • Camille Richardson
    whaty are the types of mobile marketing strategies? Reply
    • Amanda Miller

      @Camille Richardson When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. Reply

  • Nichole Daniel
    How does mobile marketing work? Reply
    • Roosevelt Park

      @Nichole Daniel Mobile marketing consists of ads that appear on mobile smart-phones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Reply

  • Rosa Burgess
    How do I choose good keywords? Reply
    • Julie Pope

      @Rosa Burgess Picking the right keywords and keyword phrases is one of the most important steps in successful ASO. Increasing traffic to your app is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it. Reply

  • Joe Moran
    What is keyword example? Reply
    • Pam Lloyd

      @Joe Moran Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword. Reply

  • Peter Clayton
    Why is aso important? Reply
    • Dean Massey

      @Peter Clayton App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape. Reply

  • Charlie Grant
    What are good keywords? Reply
    • Melinda Hunter

      @Charlie Grant Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic. Reply

  • Roman Dunn
    What are ASO tools? Reply
    • Joanna Gardner

      @Roman Dunn There are two major ways of how people discover new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs. The best way to acquire organic app installs is ASO. App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number. Reply

  • Patti Hall
    How can I improve my aso? Reply
    • Luke Quinn

      @Patti Hall A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. Reply

  • Elias Reese
    How do I know what keywords to target? Reply
    • Sara Waters

      @Elias Reese There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research: Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long tail keywords Step 8: Find out about your competitors Reply

  • Marco Peterson
    How to refine my new keywords? Reply
    • Terence Becker

      @Marco Peterson You can filter your results to get a better understanding of the potential success of specific keyword ideas. To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign. Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts. Reply

  • Julius Jensen
    How do I find keywords for Aso? Reply
    • Amanda Gonzales

      @Julius Jensen The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for. Reply

  • Marshall Hayes
    What are the ASO ranking factors? Reply
    • Shane Padilla

      @Marshall Hayes The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews. Reply

  • Marsha Massey
    How do I optimize keywords in the app store? Reply
    • Casey Haynes

      @Marsha Massey Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words. Reply

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