According to our survey, 65% of app installers come from keyword searches in app stores. For app store promoters, a good keyword strategy and keyword coverage for this app will directly affect the overall traffic effect of the promoted app in the store.
Therefore, keyword selection is also a very important part of the entire ASO process. The ASO World platform provides effective services for the app store ranking, such as installation and comments, etc. In order to better improve the ASO effect of your application, it provides a series of free services in keyword optimization
to help you optimize your keyword strategy. You can follow our step-by-step guide below to find the right ASO keywords for your App.
1. Upload your app and start your app store promotion.
Log into your ASO World account and enter the Dashboard firstly. Upload your app and start your app store optimization works.
To click the “My Apps” button, you can add the application to ASO World Platform. And you will find the window as image above by choose the “+ Add new app”. To finish the uploading action on ASO World platform by entering the Application ID(you can find the ID in Google Play Store or iOS store) or package name, and choosing the country (where your app is primary designed for).
You will be able to see the relevant information about “App Name”, “Classification” and promoted “App Store” of your application which is synchronized with your promotion in the app store.
2. To find target ASO keywords for your App with ASO World Keywords Research tool
To choose the “Keywords” function, you’ll find the keyword management panel.
If you’re new in ASO and have no idea about the keywords, you can choose ASO World’s “Keywords Suggestion” to begin your keywords selection work. Just one step by clicking the “Keywords Suggestion”, you will be offered the relevant keywords as below:
Or you’re an experienced app store promoter, you have already prepared the keyword package by txt, then you can choose the “Import keywords” function and finish this by one step immediately.
After these actions, you will find the information about the real-time app store ranking of the country you chose to promote as the image shows below. You also can pick a part of them into your favorite group.
You may find that some of these keywords’ ranking condition are “out”. It means that these keywords be ranked out of 250 in the app store list. You’d better give up these keywords at present since the ROI about them is not so good.
A successful keyword strategy is based on your market positioning and user profile, and is achieved by continuously digging out the real needs of users. Keyword demand coverage also means coverage of direct and potential needs of the target population.
From the perspective of conversion paths and traffic expectations, keywords can be classified into brand keywords, product keywords, industry keywords, and interest group keywords. Brand keywords are the words closest to conversion intentions, while interest keywords have the widest coverage and the largest traffic expectations.
Combined with the life cycle of your industry and different conversion goals, your keyword strategy will be different. For more related knowledge, you can also check our blog section for in-depth study and understanding.