How To Conduct An Effective Competitor Analysis For ASO Strategy?

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How do you find your competitors?

It's essentially a way to evaluate the performance of a competitor's app, including what they're doing right and doing wrong, and comparing it to your own performance. By analyzing everything from their paid user acquisition strategy to their ASO strategy, and all the factors that affect them, you can allow yourself to identify three things:

• They're doing something wrong, so you can do it right and thus win over your target users
• They do the right thing you missed so you can start doing it right and compete as a result
• What you two are doing may mean that you need to start differentiating yourself in order to stand out from the crowd

In short, you're trying to outpace your competitors and become the best in your field. Competitors can be any app that also exists in your app category, targets the same (or similar) audience as you, has overlapping features with your app, or appears in store search results with the same keywords as you.

The easiest way to find competitors is to search the App Store for the keywords and phrases that are most relevant to your app. The top five search results for each relevant keyword can be considered competitive apps, and you should add them to your competitor list for further research.

For example, if your app is a recipe sharing app, your users might search for things like "recipe app", "recipe sharing", "best recipe app", etc. You get the idea.

If you still don't know which keywords are most relevant to your app, you can consult ASOworld's team of experts to pick out valuable keywords for you and try keyword install services.

It's important to note that you have different competitors in each local app store, so you need to do keyword localization.

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Key Factors in ASO Competitive Analysis

There are many details to pay attention to in conducting competitor analysis throughout the ASO process. It ranges from the functionality of the app itself to how they approach their app store page.

Untapped potential

Looking at the market that competitors may miss, you may find that competitors have not localized their app pages yet, so when it comes to more diverse geographic sets, you will be able to preempt them.

Some apps are so focused on specific segments (such as Snapchat for Gen Z) that it leaves the opportunity to interact with audiences who are looking for features that a particular app offers but aren't attracted.

App Store Rankings

It's important to pay attention to how your competitors rank in the app store, especially in the top ten. When a user searches for a specific keyword or keyword phrase, the app's ranking is directly related to where it appears in search results. This is one of the factors of ASO strategy, which is influenced by the App Store algorithm.

Highlighting your competitors' top ten keywords allows you to better determine which ones are relevant to your own ASO, and you should target those keywords. It can also help you understand which keywords and phrases people use to search for apps that are similar to your own.

Creative assets

You should view the creative assets of your competitors' apps. Download and install their app to see how their features compare to your own. The content of the app page is equally important. Metadata, keywords, screenshots, and store preview videos used by competitors can give you valuable information and inspiration.

Ask yourself the following question: What is the style of screenshots? What keywords and phrases do they use in app names and descriptions? In what style was the app description written? Are they effectively targeting their target audience?

Most importantly, think about the features in your app that are missing or lacking in competing alternatives. These should be the key selling points of your entire app marketing strategy.

We can provide you with ASO tools to focus on key data about your competitors' keyword rankings in the app store. This data can be used to help you determine which keywords to focus on in your app's competitor analysis. You can try our ASO service to optimize your app's metadata and your reviews and ratings.

App Reviews & Ratings

Research reviews of competitor apps. What do users complain about the most? What features do they appreciate the most? These can teach you a lot about the expectations and values of your audience. The low user ratings of competing apps can be a great opportunity to implement smart app scoring features in your own app to stand out from the competition.

Using our ratings and review service, you can have a large number of positive reviews and high-quality ratings.

Conclusion

Paid User Acquisition and ASO strategy are the most widely used methods for marketers to acquire users for their apps. As a result, it's likely that your competitors have spent countless hours and budgets creating assets, running campaigns, testing, and making conversion optimizations. In other words, they do a lot of heavy lifting for you, giving you a huge number of concepts to use. All that's left to do now is filter them to identify the best performing ads, keywords, etc., and then you'll get tons of tested ideas that you can use for your own campaigns and strategies.

In short, never stop learning from your competitors. Pay attention to their behavior and use their experience to use their successes and failures for your benefit.