noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/how-ios15-new-features-drive-mobile-growth

How iOS15 new features drive mobile growth?

Follow ASOWorld strategies to know iOS15 new capabilities and how to utilize them: user acquisition funnels, identify opportunities, create tests

Posted: Sep 24 2021
Updated: Sep 15 2025

Home Blog iOS 18 ASO Hub How iOS15 new features drive mobile growth?

In twitter faceBook rss

iOS new features

 

As Apple launched the new iPhone 13 and iOS 15 on September 20th, the new capabilities Apple promised didn't launch with iOS15 together. Three capabilities Apple introduced of new App Store on Developer website all have a label down, saying "available later this year".

 

Don't worry yet, new capabilities are coming on the stage. As all three features say that they will be "available later this year", we don't have to wait long to witness how the new features rock the world of App Store Optimization and Mobile Marketing.

 

Outlook of iOS15 capabilities rollout

The right timing to adopt new App Store capabilities

Let's consider this from Apple's perspective and in the context of previous iOS version releases. It takes 12-13 weeks before about 80% of iOS users adopt the new version (because some people who haven't upgraded their hardware use incompatible devices against the new iOS system).

 

The statistics also show that it took 4-5 weeks until the adoption rate reached 40%, which is an important mass audience (about 400 million users according to Apple's latest release, which says there are 1B iPhone devices active).

 

New features are highly dependent on new iOS15 adoption for future Iteration, that

  • Enough users have installed iOS 15 to actually be exposed to in-app events.
  • Most users who are directed to the CPP actually see them rather than being redirected to the default page, to have their behaviors collected to Apple for Product Page Optimization.

 

ASO World app ranking serviceClick "Learn More" to drive your apps & games business with ASO World app promotion service now.

 

Assumptions of when

The biggest concern is ... At what adoption rate would Apple feel comfortable enough to release these features? Based on Apple update history, the answer is around 50% (at least 1 out of 2 App Store visitors will have iOS 15). When iOS14 was released last year, it took 6-7 weeks to achieve 50% adoption rate. In the case of iOS 15, this means it will be around early November, probably with the iOS 15.1 update.

 

We can learn from In-APP Events page's additional information saying "available this fall", which convinces us that all three features will be available at some point between October and mid-December. Based on the adoption rate assumption, it's likely to be released around early November.

 

This is great news because it gives you more time to prepare how to take advantage of these new features and dramatically improve your App Store Optimization, UA and mobile growth.

 

iOS 15 new features

Custom Product Page (CPP)

With CPP, you will be able to create up to 35 custom product pages. Within each page, you can change anything from your app preview video, screenshots, and promotional text, and the icons will remain consistent with your default product pages. These 35 custom product pages will be accessible through a unique Apple App Store URL, and you can direct specific audiences to these pages.

 

CPP is a breakthrough for App Store Optimization and paid UA. You will have the potential to deliver an optimized, data-proven experience for your paying audience.

 

Product Page Optimization (PPO)

Product Page Optimization for iOS 15 will allow you to compare the performance of the default (control) App Store product page with three different treatments (variations). Apple makes it clear that the intent is for developers to use this new mechanism to optimize search and browsing traffic (aka "organic"), while paid UA (referral traffic) has a dedicated solution in custom product pages.

Once you start to run PPO, you can monitor the performance of each treatment by impressions, app installs and the conversion rate. This means you can test out the best-performing product page and optimize app localization.

 

In-App Event

Apple explains In-App Event on their developer website:


In-app events are timely events within apps and games — such as game competitions, movie premieres, live-streamed experiences, and more. This fall, customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you'd like to reach new users, keep your current users informed, or reconnect with previous users.

 

It's a great tool to engage your current users and attract potential users which helps several significant KPIs, conversion rate, retention rate, etc.

 

To learn more about the three capabilities above, you can check "How to prepare your App Store custom product pages (CPPs) for iOS 15 ASO?" of ASOWorld previous articles.


How to drive mobile growth by iOS15 new capabilities?

Now we have a fundamental understanding of iOS15 new capabilities, it's time to talk about how to leverage three features to boost mobile traffic growth by following steps.


Have a clear understanding of all user acquisition funnels

The past

Before iOS 14.5, an average UA team would determine the ad channels that were appropriate for the target audience. The UA team will then give the channels with a large number of ad creatives, and they will continually monitor which ad creatives work best for the goal of getting the highest number of high-value users.

What the old app store optimization UA process lacks is an insight into who the installed app users are, but more importantly, why they are installing the app, and based on what creative and marketing messages. The above was done in a "black box". the UA team took on a similar role as investors, allocating budgets to high ROAS campaigns and reaching their KPI numbers, always trying to minimize CPI.

 

The future

iOS 14.5 weakens the ability to optimize campaigns for downstream KPIs and pLTV. As a result, optimizing the top of the funnel, especially for paid ads and app store creatives, has become even more important. Apple wanted us to create an app store experience that was coherent and seamless with the user journey.

 

Clearly, this changed the role of the UA team from an investor allocating budget to an explorer and traditional marketer who is looking for new potential audiences and learning how to convince them to install your mobile app or game. This requires us to open the black box and start creating funnels that match creative and messages (in ads and on App Store product pages) to real target audiences.

 

Custom product pages allow us to offer up to 35 different product pages for our paid UA or referral traffic. We need to understand how to allocate CPPs and for whom to design them. Marketers and developers all understand that the value of the right product pages can mean a significant increase in CVR.

 

It is clear that a proper iOS 15 strategy is achieved through the ability to optimize the funnel and, more specifically, to produce product pages that have a scale effect.

 

The only way to recover UA performance KPIs is by 

  • Aligning and customizing the right information for each funnel
  • Finding new valuable, larger audience segments
  • And understanding that mobile ad networks won't do that for you.

 

Identify apps and games growth opportunities

Take a look at the charts below:

top opportunities
There are 756K monthly app units existing in App Store, with 289K USD monthly revenue. Where to launch your app in an app market with big potential with so many competitors, is important to gain organic traffic growth and earn profit from it.

 

Market size by monthly revenue

source: Storemaven

 

Analyze market size by monthly revenue and app units, study how much space left for you and which region is easier to gain organic traffic. Draw a target persona based on the market you choose and user purchasing behavior for the next move.

 

Create massive impactful tests

Wrap your custom product pages up, run tests at a large scale of different pages to determine what the final custom product pages look like.

Set up multiple variants of the page to test a hypothesis and distribute traffic randomly and evenly across all variants.

 

What you can test

You can test any elements on your product pages, such as titles, subtitles, icons, screenshots, app preview videos, descriptions, promotional text, and even your ratings and reviews.

 

What data you should get

In addition to impressions, app installs, and conversion rate, you can see what's going on with each test variables: Video view rate, screenshot scroll and view rates, page scroll rates, description view rate, review engagement, etc.

 

Measure the data and optimize product page

To gain insight into how to improve conversion rates, look at engagement analytics such as video watch rate, screenshot view rate, scroll rate, decisive (users who install after 0-3 seconds without engaging with the page) vs. explorer rate (users who install 6-12 seconds after engaging with the page, such as scrolling through the screenshot gallery, or scrolling vertically down the page itself.)

 

To follow potential user's mind journey consuming the information on your App Store product pages will allow you to increase conversion rates. You are able to have a crystal clear understanding of which parts of the app preview videos are most effective and which screenshots are really driving app installs.

 

With this in-depth data, you'll be able to answer questions:

  • What order to display the scene in my app preview videos? 
  • What's the order to display screenshots?
  • Why do potential users have a lower conversion rate when they already explored my app product page than those who don't, and how can I improve this situation? 

 

The new capabilities are coming with the clock ticking, it surely brings a revolutionary change in the App Store Optimization world and previous mobile marketing strategy. Follow up ASOWorld strategies to have a deep understanding of iOS15 new features and how to utilize them.

 


ASO Topic Mobile Growth,iOS 18 ASO & SKAdNetwork,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
Apple 'Awe Dropping' Event 2025: Everything You Should Know About
iOS 18 ASO Hub

Apple 'Awe Dropping' Event 2025: Everything You Should Know About

Sep 10 2025
Apple App Store Age Rating Update: Developer Guide
iOS 18 ASO Hub

Apple App Store Age Rating Update: Developer Guide

Jul 30 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.