The core of app store optimization is to update your app and its store list, optimize the title, description, icon, screenshot, etc. of your app list, with the aim of increasing the visibility of the app store and thus increasing downloads. ASO is not a one-time thing, but an ongoing process, which must be constantly evaluated against changing app store algorithms. So you need to keep your app updated. So how often do you need to update the app? What changes should you make? How do these changes affect your app's ranking?

Keyword visibility is a score that combines the number and ranking of keywords. If you've chosen less competitive keywords for your app that are relevant to your app, populating it with a title description of your app's interface can significantly increase the visibility of your app in the app store. If you sign up for an ASOworld account for free, you can track the real-time ranking of keywords in our dashboard. If you are interested, you can choose our keyword install service.

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In some cases, on iOS, a new version of an app is created each time an app or any part of the app page is updated. It doesn't matter if you just update the metadata or screenshots - a new version will be created. We recommend that you update the app version up to every four to six weeks.

How does app updates affect your keyword visibility?

Keywords perform differently on iOS and Android app store

The algorithm of the App Store and the algorithm of the Google Store are not the same. It takes longer for the visibility score to go up after updating the metadata on Android — an average of 15 days. And in the Apple Store, it takes 9 days for visibility to rise. And ideally, we'd wait longer for keywords to reach their full ranking potential.

Visibility will decrease at the beginning

Visibility will initially decrease after you update your app. If you update too often, the visibility of your app will continue to decline.

Keyword stability depends on app update frequency

We have the assumption that the time it takes for the visibility score to reach the first peak after a metadata update is related to the number of updates performed by the app. If an app updates its metadata monthly, the keyword will take less time to stabilize. On the other hand, for example, if you update your metadata every six months, your keywords will take more time to stabilize.

For iOS, the minimum number of days for which the visibility score reaches its first peak is 9 days if the metadata is updated regularly.

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Or click the "Promote Now" above (for increase app installs, or keyword installs and app reviews and ratings service for app visibility.

There is an optimal update frequency

To continuously improve the visibility of your app, you should be wary of the number of updates you are performing: there is a thin line where you want to strike the right balance. While you don't want the algorithm to browse metadata too often, you shouldn't update your app every 4-6 weeks. This means that your metadata is only updated if you are most certain that these updates will result in a higher ranking.

Wait enough time to evaluate keyword performance

We typically only evaluate keyword performance 3-4 weeks (earliest) after the metadata update. Only at this stage can we generate new, data-based keyword recommendations to continuously improve the visibility of the app. This is because we need to give the algorithm time to crawl the metadata and then move beyond the initial visibility drop into the time frame where the visibility score rises again. Therefore, it's not worth it to make metadata updates during this time period, as any changes implemented before this time frame can't come from hard data, so it's not sure to improve your app's ranking.

Conclusion

In order to give your audience a better user experience, you have to update your app regularly. However, the update of your app definitely has impact on the visibility of your app. The ideal solution is to master the new algorithm of App Store and Google Play, and then analyse the data to find out the most appropriate time to reduce the impact of app updates on the visibility of your app in the app store. At the same time, you have to adjust your ASO strategy in time. Try our ASO service, you will have customized icons, screenshots and reviews and ratings service.

Our ASOworld has professional experts to offer you better ASO service. Depending on the type of app and the stage of development, adjust your app optimization program in a timely manner, help you decide when to update the app, and find new and suitable keywords for you, using our keyword install service, you will quickly improve the visibility of your app in the app store, get more organic installs, and gain the trust of users.

Of cource, after you finish the order, you can track the real-time keywords ranking in our dashboard. With ASOworld's help, each app update will be a new opportunity for you to achieve a new app growth.