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ASO is not a one-time thing, but an ongoing process, which must be constantly evaluated against changing app store algorithms.
If you want your mobile app to be noticed and downloaded by users, app store optimization (ASO) is worth your time, which involves updating your app and optimizing its title, description, icon, screenshots, and other elements of your app listing to increase its visibility and even your downloads in the app store.
It is an ongoing process that must be constantly monitored and adjusted to keep up with changing app store algorithms.
You'll dive into the following topics:
Keyword visibility is a score that combines the number and ranking of keywords. It's a complex system that determines the relevance and ranking of an app in search results based on the keywords used in the app's listing. The goal of the algorithm is to show the most relevant apps to users who are searching for specific keywords.
To optimize your app's keyword visibility, it is essential to choose less competitive and more specific keywords that accurately reflect your app's function and purpose. Incorporating these keywords into your app's title, subtitle, and description can improve your app's visibility in search results and increase the chances of it being downloaded by potential users.
It is also crucial to avoid using irrelevant or misleading keywords in your app's listing, as this can negatively impact your app's visibility and ranking in the app store. Instead, focus on using relevant and specific keywords that accurately describe your app's features and benefits.
If you sign up for an ASOworld account for free, you can track the real-time ranking of keywords in our dashboard. If you are interested, you can choose our keyword install service.
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The keyword visibility algorithm takes into account several factors, including the number of times a keyword appears in an app's listing, the placement of the keyword in the title and description, and the overall relevance of the keyword to the app's purpose and function. The algorithm assigns a score to each app based on these factors, with higher scores indicating greater relevance and better ranking in search results.
Due to the limited characteristics of app metadata, we need to focus on an effective keyword strategy to get the most out of your keyword visibility and search traffic. This is also one of the keys to why our keyword strategy and customized ASO solutions can really help our users' apps win.
Combined with the app updates plan, the periodic update of the keyword listing and app metadata content is very helpful for the rapid and stable growth of the app.
However, Let's focus on the topic of how app updates drive your keyword visibility:
When you update your app, you have the opportunity to make changes to your app keyword listing, including your title, description, and screenshots. By incorporating relevant and less competitive keywords into these elements, you can improve your app's visibility in the app store search results.
App updates can help to increase positive ratings and reviews, which can further boost your app's ranking and visibility. When users have a positive experience with your app, they are more likely to leave positive feedback, which can improve your app's rating and increase its visibility to potential users who are searching for apps with similar keywords.
Moreover, updating your app regularly demonstrates to the app store algorithms that your app is active and well-maintained. This can positively impact your app's ranking and visibility in search results, making it easier for potential users to find and download your app.
One essential component of ASO is updating your app regularly. But how often should you update your app? What changes should you make? How do these changes affect your app's ranking?
The answer depends on several factors, such as the type of app you have and the frequency of updates from your competitors. However, it is generally recommended to release updates every 2- 4 weeks to keep users engaged and show the app store that your app is active and regularly maintained, meanwhile, update your keyword listing and matadata content to reach full updated ranking potential.
This is because each app update forces the algorithm to crawl changes and look for new keywords. But updating metadata too frequently can actually compromise the visibility of the app, as the algorithm will start crawling the updated metadata before the previous keyword has time to reach its full ranking potential. To make matters worse, each crawl is usually accompanied by a decrease in visibility.
Therefore, we always suggest our users update their textual metadata with a dynamic keyword strategy step by step.
In some cases, on iOS, a new version of an app is created each time an app or any part of the app page is updated. It doesn't matter if you just update the metadata or screenshots - a new version will be created. We recommend that you update the app version up to every four to six weeks.
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While app updates will help your app's visibility, the frequency of updates needs to be in the right cadence, and it's critical to strike the right balance between updating your app and not updating it too often.
Several aspects of data are worthy of your attention:
The algorithms used by the App Store and Google Play Store are not the same, and as a result, the way they handle updates can differ as well.
When you update the metadata of your app, it takes time for the visibility score to increase. On Android, it can take up to 15 days for visibility to go up, while on iOS, it takes around 9 days. It's important to note that visibility will decrease initially after an update, so you need to be patient before you see any improvements.
Visibility will initially decrease after you update your app. If you update too often, the visibility of your app will continue to decline.
The frequency of app updates can also affect the stability of your keywords. If you update your metadata regularly, your keywords will take less time to stabilize.
However, if you only update your metadata every six months, it will take longer for your keywords to stabilize.
The minimum number of days it takes for the visibility score to reach its first peak on iOS is 9 days, assuming metadata is updated regularly.
To continuously improve the visibility of your app, it's crucial to evaluate keyword performance after a few weeks.
We recommend waiting at least 3-4 weeks after a metadata update to assess keyword performance.
This gives the algorithm enough time to crawl the metadata and move beyond the initial visibility drop. After this period, you can generate new, data-based keyword recommendations to improve the visibility of your app.
In order to give your audience a better user experience, you have to update your app regularly. However, the update of your app definitely has impact on the visibility of your app. The ideal solution is to master the new algorithm of App Store and Google Play, and then analyse the data to find out the most appropriate time to reduce the impact of app updates on the visibility of your app in the app store.
At the same time, you have to adjust your ASO strategy in time. Try our ASO service, you will have customized icons, screenshots and reviews and ratings service.
Our ASOworld has professional experts to offer you better ASO service. Depending on the type of app and the stage of development, adjust your app optimization program in a timely manner, help you decide when to update the app, and find new and suitable keywords for you, using our keyword install service, you will quickly improve the visibility of your app in the app store, get more organic installs, and gain the trust of users.
Of cource, after you finish the order, you can track the real-time keywords ranking in our dashboard. With ASOworld's help, each app update will be a new opportunity for you to achieve a new app growth.
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