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To avoid some ineffective costs and to attract traffic & user acquisition with effective strategies, the features of some ASO tools play a very powerful role.
Market research - Dashboard ("Top Charts", "App Monitoring", "Top Keywords", "Store Monitoring" and "My apps" features);
Competitor analysis - "App Store Competitor Analysis" feature；
Keyword research - "App Store Top Keywords", "App Store Global Trending Keywords" and "App Store Keywords Suggestion" features.
Metadata optimization management - "App Store Keywords Optimization" feature；
Data tracking - Dashboard ( "Category Ranking", "keyword ranking"), "my apps", and "my keywords" features (help you to see keyword search rankings for your app promotion)；
User feedback monitoring - Dashboard (app reviews and ratings of Real-time data).
Some features on the Dashboard such as "Top Charts" 、"Global Chart Analysis" 、"Top Keywords" 、"Chart Monitor" and "App Store Hot Apps" offer comprehensive data which allow you to conduct market research and identify new growth opportunities for your apps.
In 2023, we've made significant improvements to this section to make it easier to explore global data for a given app category. Multi-maintenance data filtering for time, country, device, and more makes it easy to understand the countries driving the most downloads and revenues in selected categories, allowing you to dig deeper into the market analysis for the country of your choice.
You can also directly research a vertical market data through keyword search to better understand the market in which your app is located and discover new growth opportunities around the world.
This feature helps you easily distinguish the best performing apps in a category and across different countries. It allows you to benchmark your app in a given market, and you can also research and compare seasonal trends in different countries to ensure your app can take advantage of changes in market trends!
Some features are not fully opened for free users, you can consult our expert team to get comprehensive advice for free.
Our keyword dashboard, combined with FoxData's "Keyword Explore" and "Competitor Keywords" features, makes it easy to dig out relevant keywords.
During keyword research, depending on your budget and your goals for different stages of app promotion, you can choose to focus only on the most valuable and relevant keywords or keywords bringing about traffic that are worth your time and effort.
Using the "App Intelligent Diagnosis" feature, directly monitor and manage your labels of metadata on the app store on our platform. All the feature of keyword deployment is free, you only need to register an exclusive account, which is convenient for users to adjust metadata optimization in a timely and convenient manner to optimize keywords.
* The app store optimization guides for app promotion beginner: ASO Basics for Beginners.
Our review and rating section is designed to provide you with real-time monitoring data! These features are now available to you:
Monitor the latest reviews and ratings left by users on your product page in real time.
Discover new negative and positive reviews content immediately for your communication or optimization, as well as monitoring of optimized page comments.
Browsing app reviews, including featured reviews that appear on real app pages on the App Store and Google Play.
Receive full review content for your app, extract the most positive/negative/trending keywords in the review, and adjust your optimization direction at once.
* To buy app reviews & ratings to optimize your app product page and improve the app downloads conversion rate here.
App reviews and ratings are an important part of ASO works for they directly impacting the conversion rate of your app and are the goldmine in terms of user feedback.
79% of app store audiences view app reviews/ratings before downloading an app, so managing reviews and ratings for an app should definitely be part of your ASO's day-to-day work!
Our ratings feature now shows how your app ratings have changed over time, so you can analyze trends and identify changes in app popularity. Then, our reviews feature will allow you to contextualize your findings based on how users describe your app or your competitors (by uploading their apps to dashboard and monitor their real time app reviews).
Paying close attention to comment sentiment analysis makes it very easy to understand what users like about your app. This can help you distinguish between features that should be retained and features that can be removed/improved to maintain a good user experience.
Many users are used to raising their needs and shortcomings in the comments, you can respond timely and optimize the features of your app, improve the competitive advantage of the app and the growth of the app.
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