With over six million apps available in the app stores, learning how to promote an app and developing an app marketing strategy is essential for any newly added app. Users quickly abandon apps, and increasing app store ranking is time-consuming. Without a dedicated marketing campaign, your chances of increasing your user base are slim to none.

As we enter 2023, the world feels slightly more stable than in recent years, but the mobile marketing industry remains as dynamic as ever. The implementation of tumultuous privacy regulations continues.

In 2023, app marketing will shift toward first-party data collection and data clean rooms, a more comprehensive approach to ASO that emphasizes A/B testing and CRO as much as keyword optimization, and the use of new tools like Apple's Product Page Optimization and Custom Product Pages to aid the process.

Next,  we'll walk you through everything you need to know about app promotion in 2023 and the best free ways to promote an app.



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Post-Launch Marketing for Apps

So you've created an app and pressed the big button to get it into the app stores? That's fantastic. It's now time to market it and make sure people are aware of it.

We'll go over how to promote apps using a combination of mobile marketing strategies:

• ASO (app store optimization)
• PPC (pay per click ads – Facebook Ads, Google Ads, etc) (pay per click ads – Facebook Ads, Google Ads, etc.)
• Instagram, Snapchat, and TikTok are examples of social media platforms.
• A few smaller mediums

1. Prepare your app for app stores.

App store optimization (ASO) is the process of improving app store information and tweaking marketing campaigns to push an app higher in search results. ASO's primary goal is to provide organic downloads without the need to pay per install or click.

App stores also consider the number of downloads, the number of app reviews, and the quality of those reviews. They employ sophisticated algorithms that can make or break your organic efforts. 🚀 Optimize your app reviews & app rating right now!

Don't forget to communicate with your app developers about continuing to update your app with new features and improved UI (app freshness and updates are ranking factors), as well as with your marketing agency about tweaking your app description and screenshots. There are always new keywords to target or design trends to consider; it's a fluid process.

As we always talk about, app store optimization revolves around specific core keywords that people will search for on app stores.

We have a comprehensive guide to app store optimization. Please visit it if you want to learn more about this subject. We can also assist you if you are unsure where to begin.

2. Begin working on your PPC/CPT campaign

For the first few months, your PPC marketing strategy will be the primary source of app installs. There are numerous tools available for PPC campaigns:

• Google Ads
• Youtube Ads
• Facebook Ads
• Twitter Ads
• Any ad networks inside apps

If your application is an iOS application, you can consider launching ASA (Apple Search Ads) campaigns. Marketers can significantly increase their visibility in the App Store by using Apple Search Ads campaigns.


There is no such thing as the "best network". Everything is dependent on the type of app you're promoting and the customer persona. Determine where your users spend the most time and target them there.

Don't forget about campaign optimization and A/B testing. Create multiple ad sets for all platforms with minor variations. One ad set may contain images in black and white, while another may contain images in bright colors. Allow them to run for a week before removing the bad ones. Rep until you've found the best ad format and channel for your app.



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3. Use social media to promote your app

Getting social media right is one of the most difficult and expensive tasks a company will face. You must get to know your users well and create content that they will enjoy and want to share.

Also, what works on Facebook may not work on Snapchat or TikTok. What works on TikTok will almost certainly not work on LinkedIn or Reddit. As a result, your company will need to choose a few primary social media channels or create personalized content for each platform. 

Encourage people to take part in your social media campaign. You can encourage users to share their before and after stories if you're promoting fitness apps.

If you have a fantastic recipe app, encourage users to photograph their meals and share them using a unique #hashtag you created for your brand. This is the cheapest and most effective social media marketing strategy.

If you're a large corporation, going smaller on social media will benefit you. Employ small social media firms in each country to help you localize your app's social media campaign.

If you have a social media campaign in a specific country, they can connect your content and app to the major events, customs, and social norms that are unique to that country, resulting in increased conversions and brand awareness.

Best free ways to promote an app?

Because budgets can be tight at times, we've compiled a list of free ways to promote your app (or almost free). Do you want to learn how to promote apps for free?

• Plan for guest postings: You can publish articles on various blogs for free as long as they are useful.
• Make your app available in other app stores: You are free to distribute your app through the Mac App Store, Huawei App Gallery, Samsung Galaxy Store, or Amazon App Store (to name just a few).
• Make your app known: Always pitch your app to app reviewers, app associations, or critiques.
• Join Facebook groups in your industry: Begin interacting with users and promoting your app as a solution to their issues.
• Make a press release about your app: Make a press kit with pertinent information and images for them to use. Make sure to include information about the company as well as the app.
• Develop your expertise: Speak at conferences and events if you're an expert in a specific field.
• Help others on forums: There are numerous people who are experiencing difficulties. If your app is the solution, explain how it can assist them and provide a link. Quora and Reddit are excellent places to begin.
• Cross-promote with someone else: There are numerous advertising platforms that allow you to promote another app in exchange for credits rather than ad revenue. You can then use those credits to promote your app in other apps for free.