Google I/O 2023 was a thrilling event showcasing the multitude of breakthroughs in artificial intelligence technology revealed by Google. These advancements are set to revolutionize the everyday tasks of ASO practitioners.
Google I/O 2023 was a thrilling event showcasing the multitude of breakthroughs in artificial intelligence technology revealed by Google. These advancements are set to revolutionize the everyday tasks of ASO practitioners.
Alongside numerous other updates, this recap focuses on delivering the most crucial news for ASO practitioners, accompanied by our in-depth analysis.
Furthermore, Google sheds light on the key factors they take into account when identifying top-notch apps or games for promotion. We have condensed these factors below, intending to ignite inspiration for your own app development endeavors.
Google unveiled an experimental feature in the Google Play Console called "Generate Content," leveraging AI to produce personalized descriptions. While users input a theme, tone of voice, and target audience, Google emphasizes that human review and editing are essential for optimal results.
Google has unveiled exciting updates to Custom Store Listings (CSLs) that offer even more personalization options. Two new use cases, namely "Inactive users" and "Google Ads campaign," have been introduced. ASO practitioners can now create a customized store listing to re-engage users who have uninstalled an app or remained inactive for at least 30 days. Additionally, by integrating Google Ads, you can input your Google Ads ad group ID while setting up a CSL. This enables directing Google Ads traffic to your chosen store listing version, enhancing the user journey for users coming from a Google Ads app campaign.
Furthermore, Google has introduced Listing Groups, empowering ASO practitioners to create multiple variants of store listings more efficiently. When creating a listing within a group, it automatically inherits the group's assets, which can be adjusted to create a unique variant listing. This enhancement simplifies the process of launching and managing thematic listings on a large scale, and it facilitates making regional adjustments to listings, such as minor tweaks to screenshots.
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At the event, Google showcased the enhanced AI-powered machine translation services offered in the Google Play Console. With support for 10 languages from Google Translate, developers can now benefit from this upgraded service at no additional cost. This refined translation capability facilitates the quick localization of store listing metadata into native languages, making it accessible to all developers.
Related reading: ⚡ Creative Strategy: How to Improve App Store Optimization(ASO) with ChatGPT?
Google unveils updates and expansion plans for Promotional Content. Currently limited to 25,000 titles, Google aims to enhance this feature by allowing more apps to utilize it later this year. The strategic implementation of Promotional Content aims to re-engage app users, enticing them to revisit the Play Store and the respective apps. This approach benefits Google, developers, and app users alike.
To encourage developers to make use of Promotional Content, Google offers prominent visibility within the Google Play Console for apps with compelling promotional material. This includes prominent positioning in search suggestions, search results for brand and non-brand keywords, and the explore tabs of the Play Store.
Google showcased success stories of Promotional Content, revealing significant gains in user acquisition, app opens, and user engagement.
Google introduced a new reporting feature in the Play Console to assess the impact of Promotional Content on user engagement. If the data shows increased stickiness among users driven by Promotional Content, it suggests a need for higher utilization of this feature.
Google acknowledges the complexity of addressing SDK-related problems and has joined forces with SDK partners to enhance Android Vitals. This collaboration empowers users to effectively understand, monitor, and troubleshoot SDK-related issues. ASO practitioners are advised to utilize Android Vitals to analyze and track SDK issues, safeguarding the discoverability of their titles.
Google has followed in Apple's footsteps by introducing a new tool called "Featured Products," allowing developers to directly sell in-app items through Google Play. With the Play Console's integration, developers can easily set up Featured Products, customize their In-App Purchases (IAPs) by assigning names, uploading icons, specifying availability in target countries, and defining start and end durations. This development uncovers promising ASO opportunities for keyword optimization, enhanced conversions, and increased IAPs from re-engaged store listing visitors.
In the latest update, the Play Console introduces an upgraded dashboard that provides comprehensive insights into app traffic from various sources, such as Google Ads and web traffic. With the new status column, you can effortlessly identify if a source URL is deep linked or not, enabling you to uncover valuable deep link opportunities from incoming traffic. Discover more about this feature and stay updated here. Don't miss out on maximizing your app's reach with the enhanced Deep Linking feature in the Play Console!
Exciting News: Gain easy access to Play Console data with the newly launched Beta version of the Google Play Console app. By joining the Beta program, you'll enjoy a seamless experience of monitoring app statistics, receiving Play Console notifications on your mobile device, and conveniently responding to reviews directly through the app. Stay connected and stay ahead with the Google Play Console app Beta!
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In an unexpected move, Google has taken search UI to new heights. Coming soon, search results will feature AI-generated summaries of user-review sentiments. This revolutionary step showcases Google's commitment to delivering a user-centric Play Store experience. The introduction of review summaries has the potential to revolutionize review management from an ASO (App Store Optimization) standpoint, as it can profoundly impact conversion rates. Stay tuned for this groundbreaking update, as it promises to reshape the way users engage with app reviews on the Play Store.
Google's meticulous app promotion process considers the quality of titles and their accompanying promotional assets. Recently, during the prestigious Google I/O event, key factors influencing app quality were unveiled. By prioritizing these crucial areas, you can greatly enhance the likelihood of your app being featured on the prestigious Google Play platform. Stay ahead of the competition by harnessing the power of Google's insights and boost your app's visibility to new heights!
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