noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/game-market-trend-in-2022-are-hyper-casual-games-still-growing

Game Market Trend In 2022: Are Hyper-Casual Games Still Growing?

The number of downloads of hyper-casual mobile games has grown rapidly since 2018, The market stays relatively stable in terms of downloads currently.

Posted: May 10 2022

Home Blog Mobile Game & App Insights Game Market Trend In 2022: Are Hyper-Casual Games Still Growing?

In twitter faceBook rss

hyper-casual game trends

What inspires such impressive growth in hyper-casual mobile games? With annual revenue ranging from $2 billion to $2.5 billion, these veritable mobile marketing darlings are one of the most successful genres of game apps.

 

The number of downloads of hyper-casual mobile games has grown rapidly since 2018, The market stays relatively stable in terms of downloads currently. According to the recent study, of the 100 most downloaded mobile games in 2021, 36 were hyper-casual games.

 

Can these numbers remain so high? Could hyper-casual games go even higher?

ASO World app ranking service

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Overview of hyper-casual games market

In the post-IDFA era, the hyper-casual games faces fewer UA challenges than other casual and midcore games due to its extensive targeting strategy. The hyper-casual market remains competitive all over the world.

 

New hyper-casual titles are quickly added to the chart. Among the top 100 downloaded games in 2021, we see 36 hyper-casual games. However, only 8 of these 36 games appear in the 2020 rankings.

 

Over the past two years, hyper-casual games are adding deeper gameplay content to retain players, which has also created monetization opportunities for in-app advertising (IAA) and in-app purchase (IAP).

 

The hyper-casual mobile game market is developing rapidly in terms of trends. For example, ASMR is a hipster mechanic in 2020, but it fell out of the rankings in 2021. Runners/race cars have replaced the simulation hyper-casual as the most popular subgenre in 2021.

 

In addition, there are few "perpetual franchises" in the hyper-casual space compared to other genres. Under such fierce competition, more and more developers are investing in improved retention, leading to the emergence of hybrid casual games.

At the same time, more and more hyper-casual developers are expanding into the casual genre through in-house development and mergers and acquisitions (e.g., Good Job Games, Voodoo, Rollic).

 

Hyper-casual games remain a huge success story and an innovative, dynamic genre in the mobile game industry. Currently, almost a third of the most downloaded games are hyper-casual games, an increase of 157% compared to 2018.

 

The good news is that the potential for new publishers to succeed in the hyper-casual space is still great. It's a genre played by every crowd and the hyper-casual design means that anyone can enjoy simple game.


What we can do for your hyper-casual game growth?

ASOWorld aso service

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

Or click the "Promote Now" above (for keyword installs and app reviews and ratings service for app visibility.

Opportunities for hyper-casual games business

  • User acquisition

  • User retention

  • App monetization

 

User acquisition: cross-promotion strategy is commonly adopted by publishers

User acquisition is extremely important for casual mobile games, because getting a lot of installations will lead to success. In order to attract a larger audience, casual mobile games tend to design simple game mechanics that appear in popular art forms and themes. Game titles and ads are often straightforward and allow users to stay in the app store for a few seconds to understand how the game is played.

 

Casual mobile games have a very low cost per install (CPI) compared to other genres of games. This lowers the barrier to entry for developers and increases the fierce competition for this genre of mobile game.

 

However, since hybrid-casual gamers often play multiple games at the same time, hybrid-casual games do not look for exclusive users. Therefore, the method of cross-promotion is very common in hyper-casual mobile games.

 

In order to attract more users, hyper-casual mobile phone developers generally strengthen game design and gameplay. At the same time, a large number of trend-based casual mobile games will begin to optimize the user experience. However, these trend-based mobile games are difficult to ensure user retention after the popularity of the trend has passed.

 

Comparing user profiles in four major markets, they are biased towards men, are full-time employees, have high earnings, and like movies, TV series and video games. hyper-casual mobile gamers are younger than all users in the mobile game market with an average age of 33, probably under the age of 30.

 

User retention: acquire loyal users with retention optimization solutions

Retention is a key metric for hyper-casual mobile games, allowing publishers to forecast user growth, revenue growth trajectories, and calculate customer lifetime value (LTV). However, marketing campaigns that atract traffic in the past have often struggled to target the right audience.

 

Here we will provide you with optimizations that will help you quickly find the user who may return the day after installation under a given target cost per install (CPI):

 

  • Advertisers send back retained user profile data

  • Analyse the learning curve in the ad delivery system

  • Portray the user profiles

  • Get the similar loyal users

 

Traditional hyper-casual mobile games are often troubled by retaining a large number of users.

 

In order to be able to solve the problem of low retention, more casual mobile game developers choose to deepen the game loop by adding progressive difficulty and lite meta. Simply put, casual mobile games have gradually evolved into hybrid casual.

For example, Join Clash from Supersonic features RPG mechanics and customization. In addition, hyper-casual mobile game developers are learning to embrace live-ops from other game genres. IP and brand injection are another trend that is popular in hyper-casual mobile games.

 

App monetization: diverse app monetization strategies

The most common ad format-Interstitial video

In some cases, there is the only currency in hyper-casual games-ads. Players watch ads to progress, unlock items, earn rewards, resurrect, and more. Popular hyper-casual games such as Rollic's Hair Challenge have even implemented a new form of Interstitial ads. To unlock exclusive content and rewards, players need to watch multiple ads.

 

Hybrid monetization is on the rise

Previously, casual mobile games tended to use the method of cross-promotion in the same genre of mobile games. However, in the past year, more and more other genres of mobile games advertised in casual mobile games, and more and more developers of other genres of mobile games found their potential audience in hyper-casual mobile games.

 

In addition to app advertising, at the same time, more and more casual mobile game developers are charging consumers directly. The option of paying for free ads has become common, with prices ranging from $2 to $3.

 

Publishers of other game genres can also take advantage of the large user base of hyper-casual games to acquire players.

 

According to research, there are popular types of mobile games for casual mobile gamers: such as battle royale, strategy, and role-playing and so on. It should be noted that developers need to take into account different regions and user needs when advertising. Delivering localized ads is key to successfully improve user acquisition.

* To study how we helped our users' hyper-casual games growth: How We Use ASO Boosting The Hyper-casual Games Rapid Growth and Increasing Visibility.


ASO Topic Mobile Growth,Mobile Analytics,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
ASOWorld
App Store Optimization service provider
Follow ASOWorld:
Boost your app via App Installs, Keyword Installs, App Reviews & Ratings & Guaranteed App Ranking.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth
Mobile Game & App Insights

AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth

Aug 13 2025
Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart
Mobile Game & App Insights

Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart

Jul 21 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.