For App Developers: How To Reduce App Churn Rate & Improve App User Retention?

Even the world's most successful apps can't keep every user active and engaged forever. Understanding user churn is an important part of any app marketing strategy and can help determine what works or doesn't work for your product roadmap. In this complete guide, we'll explore how identifying weaknesses in the customer experience can give your app a competitive edge.

In the process of app promotion, you need to stick to the long-term ASO strategy, optimize the metadata and rating & reviews of your app page, attract the attention of users, improve the ranking and visibility of your app, and get more downloads. But acquiring new users is only half the battle. To really grow, you need to understand why people who decline sooner than expected do it.

There are other reasons to pay attention to user churn and retention rates in addition to app promotion:

• The cost of acquiring new customers is higher than the cost of retaining existing customers
• Reducing churn rate helps improve profitability
• Existing customers are easier to sell than new potential customers
• Reducing user churn has a greater impact on growth than acquisition

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How to reduce churn rates and improve your app user retention?

Engage with the right people with ASO

App store optimization is a key part of your acquisition strategy and therefore a key part of reducing churn by engaging your target audience. Make sure to target valuable keywords to appear in relevant search results, customize your store description and follow best practice guidelines for store screenshots to engage your target users. These services you can experience in the ASO service provided by ASOworld, if you are interested you can contact our ASO experts.

Use tutorials and seamless sign-in to improve the onboarding user experience

If your app's functionality is too complex for users to intuitively understand how it works, you may want to consider a one-time override to guide the user through key information.

In terms of the registration process, we strive to make it as user-friendly as possible and with the fewest steps. Giving users the option to create an account with their existing Google or Facebook login is a great way to speed up the process.

Make the technical experience as smooth as possible

An app that crashes or stutters during use is sure to frustrate users, and they may even consider uninstalling your app.

To avoid this from happening, it's crucial to monitor your technology and performance and fix problems when they arise. You can use our ASO tool to monitor reviews for your app store, identify reviews that are statistically incorrect or faulty, and then flag, segment, and submit them to your development team for immediate action. Understanding the most authentic feedback from users is the best way to improve your work.

Provide incentives and give users a reason to turn back

If you want to avoid user churn, your app needs to give people a reason to return. In some cases, this can be an external trigger, such as the need for hotel booking app users to make a reservation for an upcoming trip.

While in other categories, apps must rely on creating their own justification for user revisit. In these cases, consider how you can give users a sense of progress, reward achievements, or provide something that expects them to return. For example, the popular language app Duolingo makes the most of badges, progress bars, and "stripes" in events for several days in a row. By providing a sense of accomplishment for their actions, this helps encourage users to commit to learning on a daily basis.

Use push notifications in a way that benefits users

No one wants to receive a blanket push notification every few hours. Doing so is an easy way to trigger an immediate uninstall. Instead, try customizing notifications for individual users and their activities, while they appreciate heads-ups.

For example, suppose you are running an e-commerce app. Users may receive a notification when their favorite items start selling or will be discontinued in the coming weeks. The Casual Mobile Game App category is also very effective in this regard. These apps often push notifications to notify players that some form of in-game resource has been restored and they can move on to the next level.

Monitor your app store visitors with app reviews

If your users are dissatisfied and likely to churn, there's a good chance they'll tell you. With reviews on the App Store page, you can get first-hand feedback about what users like and dislike about your mobile app.

User quality ratings and positive reviews will give users who enter your app page a good impression, increase the number of installs of your app, and also understand the real feedback of users, providing you with direction to improve your app.

Test, iterate, and continuously monitor user churn & user retention

Updating apps based on user feedback with customer sentiment analysis is a good place to start, but it shouldn't be the end of a churn strategy. In order to do this effectively, multiple iterations are key. Engage your product design team, conduct A/B testing to determine which methods work, and proactively monitor your churn rate over time and throughout the lifecycle of your app.

Here are some specific exercises you can follow to help with this process:

Cohort analysis - Segment your user base to better understand the different journeys and motivations your app needs to facilitate.

Competitor Analysis - What are your competitors doing to drive active users, and where are they falling short?

Semantic analysis – how do your users feel? What qualitative data did they share about their experiences?

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Conclusion

Understand why users uninstall your app, be able to better grasp the user's psychology, and constantly adjust your app promotion strategy according to the needs of users and the algorithm changes of the app store.

Before thinking about how to reduce app churn rate, if you are now eager to get a large number of app downloads, then you need to improve the visibility of your app in the app store, choosing our keywords install package, rating and review service or direct install service can significantly increase the number of impressions of your app. Don't hesitate to contact our ASO experts.