The article outlines the key steps for launching an app, including account registration, app preparation, submission, review, publishing, and maintenance, with a focus on compliance.
Apple's Official Reminder: Prepare Your Apps for the Holiday Season! π
With the busiest time on the App Store just around the corner, Apple urges developers to ensure their apps and games are up-to-date and ready for submission.
App Review will continue accepting submissions throughout the holiday season, but due to anticipated high volume, reviews might take longer from December 20-26. Submit your time-sensitive updates early to expedite the process and take advantage of this peak period!
To launch a successful app in 2024 and beyond, developers must adopt a strategic approach that adapts to the ever-changing environment. With millions of apps available across various app stores, standing out and achieving success is more challenging than ever.
In this guide, we will explore the fundamental process of successfully launching an app.
The app launch process involves several key steps to publish a developed app to app stores. These steps are applicable to both Android and iOS platforms:
Before launching, developers need to register a developer account. This is a necessary condition to ensure the app can be published on the app stores.
For iOS, developers need to register at the Apple Developer Center; for Android, they need to register at the Google Play Developer Console.
Key Points for Account Management:
An app store is a platform where users can access, download, and install mobile applications on their devices. Essentially, it serves as a marketplace for mobile apps.
Before making your application available on a suitable platform, follow these steps:
Selecting the appropriate app store is crucial for a successful application launch. Consider the following factors when choosing the right store.
π Related reading >>> Android vs iOS: Which Platform to Build Your App for First?
For instance, if targeting users in Asia, Africa, or the Middle East, launching on Google Play Store is advantageous due to the high prevalence of Android users in these regions.
Both Apple and Google have specific app store requirements. Here are some common requirements:
An app store listing is a page that provides users with information about the app. It is essential for promoting the app and convincing users to download and install it.
Get our in-depth guide for ASO beginners, all tips you need to know about ASO on google play & iOS store. To help marketers start app promotion works easier.
π Related reading >>> A Complete Guide to App Store Optimization (ASO)
To ensure your app listing is effective, it must be discoverable. Optimize your app store keywords by following these tips:
Submit the prepared application to the respective app store. During submission, fill out the basic information of the app, including name, description, screenshots, etc.
π Related reading >>> Top 10 Reasons for App Store Rejection in the Last 30 Days
After submission, the app store will review the application to check if it complies with relevant regulations. This process may take a few days to a week, depending on the platform's review speed and the complexity of the app.
Once the review is passed, the application will be officially published to the app store, allowing users to search, download, and use it.
After release, developers need to regularly update the app, fix bugs, add new features, and make improvements based on user feedback. Continuous marketing is also crucial to ensure the app's success.
π Related reading >>> How Often Should You Update Your App Store Metadata?
Accuracy of Application Information: Ensure all app information (such as name, icon, description, version number, etc.) is accurate before submission. This information directly affects the app's review and release.
Test Accounts: If the app requires user login, provide a set of test accounts for the review team. This ensures the app's functionality is normal during the review process, avoiding rejection due to login issues.
Privacy Policy: Develop and provide a clear privacy policy explaining how the app collects, uses, and protects user data. This is crucial for adhering to laws and regulations and enhancing user trust.
Compliance Confirmation: Before release, confirm that the app complies with all relevant laws and regulations, including data protection and user privacy requirements. This is often a critical aspect of the app review process.
π Related reading >>> Why and How to Enhance Privacy Protection to Gain User Trust?
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