noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/evolving-trends-in-sports-betting-apps-for-the-2023-nfl-season

Evolving Trends in Sports Betting Apps for the 2023 NFL Season

As the 2023 NFL season commences, the realm of sports betting apps is undergoing notable changes.

Posted: Oct 18 2023
Updated: Jul 25 2025

Home Blog Mobile Game & App Insights Evolving Trends in Sports Betting Apps for the 2023 NFL Season

In twitter faceBook rss
Sports betting apps transform for the 2023 NFL season

As the 2023 NFL season kicks off, the world of sports betting apps is going through significant changes.

Shifting Landscape: Reduced Downloads, Increased Engagement

Notably, there's been a modest reduction in the number of downloads for sports betting apps compared to the previous year. This can be attributed to the saturation of the market in regions where sports betting is legal, with many individuals having already explored these platforms.

sports apps downloads
However, there's a flip side to this trend - user engagement is on the rise. Existing users are becoming increasingly active on these apps, indicating a shift in focus from acquiring new users to retaining and satisfying the existing user base.

Promotional Battles

In the race to win over sports betting enthusiasts, FanDuel and DraftKings have launched enticing promotional campaigns like "Bet $5, get $200."

On the other hand, bet365 stands out with its "Bet $1, get $365" promotion, albeit with certain state restrictions.

A new entrant, Fanatics Sportsbook, is pioneering a unique rewards program, offering "FanCash" to users as a percentage of their bets, which can be redeemed for sports merchandise. This strategy is reminiscent of credit card cashback and point loyalty programs, designed to foster customer loyalty.

Diverse Advertising Strategies

DraftKings is allocating investments across various channels to ensure their message reaches a wide audience.

FanDuel and BetMGM, on the other hand, are focusing on high-quality video creatives tailored for Over-the-Top (OTT) and YouTube platforms.

Caesars, in contrast, is implementing a strategy centered on display ads.

Notably, bet365 maintains a balanced advertising approach with a particular emphasis on YouTube.

⚡ Social Media Users Reach 5.07 Billion and Top Social Platforms Continue to Attract Billions of Visitors

ASOWorld service
Click "ASOWorld" to drive your apps & games business with the ASOWorld app promotion service now.

The Rise of Influencer Marketing

Celebrity endorsements are unmistakably prevalent in this segment, further solidifying the connection between sports and entertainment.

However, what's gaining even more traction are influencer-inspired creatives on social networks, particularly TikTok. In these ads, influencers and actors deliver narratives to viewers in an organic, user-generated content style.

⚡ How to Use Influencer Marketing to Fuel Your App's User Acquisition Campaign?

This approach not only enhances audience engagement but is also more budget-friendly and adaptable, making it ideal for rapid testing.

Navigating the Transformation

The sports betting app market is navigating a landscape characterized by reduced new downloads but increased user engagement. This transformation underscores the need for inventive promotions, diversified advertising approaches, and a responsive approach to user preferences.

⚡ How to Help A Sports App Achieve 120% Increase in App Installs?

ASOWorld service
* Grow with our app growth solutions - choose a guaranteed app ranking service for the TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

As the digital sports betting landscape matures, adaptability and innovation remain crucial for success in the 2023 NFL season.

Influence of Sporting Events

Sporting events, such as the Super Bowl, wield significant influence over sports apps. For instance, during Super Bowl LVII, US installations of sports news apps and sports games apps surged, showing a remarkable 19% and 16% year-over-year growth.

In summary, the 2023 NFL season brings forth a dynamic and evolving world of sports betting apps, shaped by changing user behavior and creative marketing strategies. The key to success in this ever-transforming landscape lies in adaptability, innovation, and a keen eye on user preferences.


ASO Topic Mobile Analytics,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Yelly H.
App Marketing Specialist
Follow Yelly H.:
With a passion for mobile app growth and a keen eye for detail, Yelly specializes in crafting strategies that enhance app visibility and drive user engagement. Outside of work, she enjoys staying active through sports and exploring new destinations through travel.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth
Mobile Game & App Insights

AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth

Aug 13 2025
Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart
Mobile Game & App Insights

Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart

Jul 21 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.