Dutch Regulator Challenges Apple's Dating App Pricing Model

Key Takeaways:

• The Dutch regulator, ACM, is challenging Apple's fee structure for dating apps, a move that could impact app markets globally.
• Apple's ongoing legal issues include a €50 million fine for antitrust violations.
• The legal dispute continues, with the ACM alleging that Apple charges higher fees for dating apps compared to other app categories.

The Controversy Over Dating App Fees

Last February, Apple made a move to lower the commission rates for dating app developers in the Netherlands from 30% to 27%. While this reduction was a step in the right direction, the Dutch regulator, ACM, has not officially stated whether this adjustment was satisfactory.

The ACM recently published a summary of its rebuttals to Apple's counterarguments, revealing an undisclosed issue. The key point of contention is Apple's alleged practice of charging dating app providers a higher fee for the same services it offers to developers of other app categories.

The Ongoing Battle with Apple

The ACM's investigation into Apple's business practices is not a new development. The tech company has faced allegations of anti-competitive behavior within its app store in the past.

In 2021, Apple was hit with a hefty €50 million fine for failing to comply with regulatory changes imposed on its app store. The ACM argued that Apple's actions breached European Union antitrust laws.

Apple responded by appealing against the fines, and the case is currently pending in a Rotterdam Court.

In the wake of this legal battle, Apple revised its app store policies, allowing alternative payment methods for dating apps specifically in the Netherlands.

The current case continues to unfold in court, with no definitive date for a verdict. Apple has chosen to remain silent on this ongoing legal issue.

Top Ranking Dating App in Netherlands

1. Badoo
2. Tinder
3. Bumble
4. Breeze
5. Hinge
6. Lexa
7. Boo
8. SweetMeet
9. Magnet
10. Feeld

Boost your Dating App Ranking in ASO World!