Dating App Case Study: Uplift App Store Search Traffic & App Visibility with Keyword Optimization

The dating app market is highly competitive and crowded. In order to succeed, dating apps need to have a solid marketing strategy in place. One of the key elements of a successful marketing strategy is App Store Optimization(ASO). ASO is the process of optimizing your app's metadata (title, keywords, description, etc.) to improve its visibility and ranking in the app store search results.

This case study will showcase how a dating app was able to improve app visibility and increasing daily installs by leveraging keyword research.

App store optimization(ASO) results

• +50% in app store impressions within the first two months.
• The app's ranking for targeted keywords also increased by an average of 20 positions.
• +35% in organic downloads, which led to a 20% increase in the app's monthly revenue.

App story

Our client is a dating app which had been on the market for several years but was struggling to gain traction and attract new users. The app's team had tried various marketing tactics such as social media ads and influencer partnerships, but they were not seeing the desired results.

The app's team realized that they needed to add new features and improve their ASO strategy in order to increase their visibility and attract more organic downloads. They turned to ASOWorld for help.


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App store optimization(ASO) challenges

The main challenge for this dating app was to understand the best way to acquire new users and implement an effective App Store Optimization (ASO) program to give the app a new look, improve its ranking in app store, increase its visibility and acquire more downloads.

There are many dating apps on the market, and users have a lot of choices. It can be difficult for a dating app to stand out and attract users. Even after acquiring users, the app need to retain them. Users may become bored or frustrated with the app, or they may find a better match on another app.

Keeping users engaged and interested in an app is a major challenge. So, the dating app has added an in-app game that will not only help users break the ice and get to know each other better, but this feature will also appeal to those who are looking for a more relaxed dating experience.

So how to make the new features of the app a highlight for attracting new users, optimizing the product page and performing ASO optimization is the most important thing.


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App store optimization(ASO) solution

To meet this challenge, our clients use a variety of ASO tools. With many new features planned for deployment in the coming months, the team will be updating its App Store and Play Store metadata to inform store visitors of the app's new features. This is where keyword research feature comes into play.

First, apps must identify the most interesting and relevant keywords to drive downloads from users interested in their new service. The team has identified some keywords that will first be added to the app title, subtitle, and iOS keywords fields. After that, the team will also focus on keywords that will be added to the Google Play long description.

⚡ Improve Your Application's Keyword Coverage by Optimizing the Google Play Title & Descriptions

The app's keyword optimization process begins with ASOWorld's keyword brainstorming list. The team has established top priority KPIs including installs, monthly downloads, and the app's current rank and installs for these keywords. The best keywords consist of those that correspond to your new target market, focusing on the new segment of store users.


The team also evaluated each keyword's chances of conversion: if the app ranked highly for a term that generated low installs, the keyword wasn't considered valuable. With Appranking's keyword research tool, our clients are able to compare their keyword strategy with those of their competitors. This is especially important for the app to compete with apps offering similar services and targeting similar keywords.

Conclusion

Optimizing Uplift's keywords proved to be a successful strategy in improving the app's search ranking, visibility, and organic downloads. By targeting the right keywords and optimizing the app's metadata, visuals, and app store presence, we were able to increase the app's discoverability and drive more downloads, ultimately resulting in increased revenue for the business.

If you're looking to expand your app's reach and maintain a competitive advantage, I highly recommend giving ASOWorld a try.