The casino game growth story

About this casino game: This game has been promoted for several months. We found that some covered keywords, such as "free slots games", low search volume, ranked very well with ASOWorld smart analytics tool. About 10 related keywords which with low searching volume ranks at the top 5 on the google play store, the organic traffic looked very poor on our data reports.

 

A good beginning: The game of our user already has a certain promotion basis instead of a new application that has just been launched.

• A certain amount of downloads, reviews and ratings on the app product page.

• The app product page has done preliminary ASO optimization. Some casino and slots-related long-tail keywords have been distributed in the app name, subtitle, description and other positions on the product page.

• Creative Icons and screenshots design which attracts visitors. Good conversion rate on game downloads and with preliminary user base.

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Game growth challenges

Our user hope to improve the ranking of the main keywords in the casino game industry to the top within the shortest time in order to obtain rapid traffic growth. Their core founder told us that they were always looking for app growth marketing professionals to help them achieve their game business growth, including:

 

• Increase organic installs and further store conversions through advanced app store optimization technology.

• Increased DAU (Daily Active Users) through app store organic search ranking growth and paid ad user acquisition.

• Improve app user retention by optimizing retention strategies.

 

In collaboration with the ASOWorld team, they made demands that results in all these areas need to be achieved within the next 2-3 months.

 

Solutions

1. Implement advanced ASO techniques

Our app optimization plan starts with optimizing the app store product page of user's casino game, with the goal of increasing their app store visibility and game rankings, and increasing monthly app installs.

 

To do this, we have taken the following steps:

1. Analyze the competitive casino market condition, product and brand strategy. This helps us better understand an application's strengths compared to competitors, its strengths in app categories, identify threats and opportunities, and develop an ASO strategy going forward.

 

2. Conduct extensive keyword research to identify keywords that are currently bringing visibility to the app, based on previous long-tail keyword rankings and incoming traffic base, find relevant and high-intent keywords to optimize metadata to increase flow and installation. The keywords that first entered our line of sight were casino games, slots games, and casino.

 

3. Choose ASOWorld's Guaranteed Keyword Ranking Service to focus on improving the ranking of the main keyword. At the same time, superimpose the Keyword Ranking Acquisition Service, and through our smart growth solution, you can simultaneously improve a number of related but ranked outside the 250 keywords in App store ranking.

 

4. About 2~3 days later, when the ranking of these keywords(which chosen keyword ranking acquistion service) enters the top 250, choose our keyword installs service for them, so that the ranking of these keywords will enter the rapid upward channel. Let the traffic from high-volum casino game keywords and long-tail keywords grow rapidly and keep the traffic more diverse.

 

5. Provide creative feedback on how to adjust visual elements to stand out from the competition and increase click-through and conversion rates.

 

6. Choose ASOWorld's 4-5 app ratings and high-quality app reviews service to improve visitor's experience and increase download conversion rate.

 

7. Create frequent metadata updates to improve app store rankings and revise ASO strategies to stay relevant and meet user needs.

 

2. Optimize App Store Search Ads and all paid UA campaigns

The first thing the ASOWorld team did when driving the casino game promotion plan to rapidly increase installs of this casino game while maximizing ROAS was a thorough review of all existing paid media campaigns (Apple Search Ads, Facebook, Google UAC) , to identify areas of improvement, define goals, and develop strategies to maximize success. Focus on not only increasing installs, but reducing average CPT (cost per click).

 

When the ASOWorld team drive the app promotion plan to promote the rapid growth of the casino game installs, while maximizing the ROAS, the first thing to do is to carry out all the existing paid media activities (Apple Search Ads, Facebook , Google UAC) conduct a thorough review to identify areas of improvement, define goals, and develop strategies to maximize success. Focus on not only increasing app installs, but also reducing average CPT (cost per click).

 

To do this, we have taken the following steps:

1) Review existing activities to identify strengths/weaknesses in the current activity structure.

 

2) Create the best campaign structure with segmented ad groups to target specific types of users and gain insight into performance.

 

3) Frequently update the keyword pool with relevant terms that have proven to have a strong ROI in discovery campaigns.

 

4) Weekly keyword optimization to alleviate low CTR and conversion rates, increase impression share, and maximize ROI.

 

Result

Using the ASO plus Ads combined promotion strategy, by analyzing the data, we found that the rapid growth we expected was working within the first month.

 

• Increase conversion rate by 15.1% in the first month;

• Within a month, the game's searching visibility in the app store increased significantly, and overall app downloads increased by 2X.

 

Conclusion

By working closely with users and conducting proper preliminary research, and implementing custom strategies in ASO, paid UA, user engagement, and app traffic funnel conversion, ASOWorld was able to achieve positive results in all areas within a 2-month period. And got the  app downloads increase by 3X during the next month.