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Home Blog App Promotion Case Study Case Study: Spotlight of How to Promote a Escape Game

Case Study: Spotlight of How to Promote a Escape Game

May 24 2021

escape game promotion

The escape games

The Escape Game apps are a series of mobile games with its own theme. They are mobile apps based on escape rooms, where users must uncover hidden clues and solve puzzles to escape the room.

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store, it is worth studying this report carefully.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  

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For instance:

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

Research keyword “escape game” with google play data


Obviously, once the root of the core keyword is determined, you need to expand more long tail words.


Organic discovery starts with keywords. While there are other ways to get found, such as getting featured, keyword optimization is the only method you actually have full control over. That's why it's so important for getting more downloads.


Room Escape: brain puzzle game

The creativity of a escape game

Creatives: Escape Game usually use the screenshots of horror pictures. The intent appears to be to give users a taste of the game by showing them different screenshots from the room they’re escaping from. What this does is present three connected screenshots, but all presented without context or descriptions. 

The app store optimization of escape game

The screenshots are mainly showing a wider view of the room, which tell users little about the game or why the images are relevant to its functionality.

Without any information about the screenshots, users may not fully understand the game’s functionality or value propositions. 

Using callout text to illustrate the features and gameplay can help convert users by giving them an understanding of what the game has to offer.

The description of escape games mentions a few different aspects of the game, such as combining items, solving puzzles and playing hide-and-seek with animals.

The screenshots do not make any of this clear, so changing them up to showcase different aspects of the game and including callout text to highlight them could help with conversions.

Aso keyword monitoring

The keyword is “escape,” which is already used in the title. Using keywords related to the gameplay or themes can help the app index for more terms and illustrate its purpose to users.

Description: The app’s description is formatted well for iOS, but there is much room for improvement. It uses short lines for the introduction, followed by feature sets, so it’s easy for users to read while scrolling through.

What the description includes does not say much about the game. While the description mentions how players “find and combine items and solve puzzles,” the feature set does not delve into any such aspects. 

It does not mention the escape room mechanics, the kinds of puzzles or the game’s challenges. 

The only feature sets talk about how it’s an easy game for kids and first-time players, how it’s easy to play and that it’s free. While these are good information for users, more information about the app would be valuable.

Providing more information about the app could help boost conversions by enticing users with details. 

Letting them know what to expect from the app and the kind of game it is could help convince users to try it for themselves. 

It could also focus on Fall seasonality by talking about the autumnal themes in the game.

Keyword-related apps & app analytics

Description & Metadata: The app uses the same description for iOS and Google Play. As a result, it is not optimized for the Google Play Store and has difficulty indexing for keywords.

The app page can utilize more screenshots that showcased various aspects of the game, update its description to talk more about the app and focused on targeting relevant keywords. If it were to do so, it could improve its ASO.


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