Case Study: How We Achieved a 343% Increase in App Traffic Acquisition By Keywords Optimzation?

The level of competitiveness is higher than ever now. The App Store has around 2 million apps. There is, as they say, "an app for everything and everyone." It's important to develop a solid app marketing plan and put together pertinent promotional activities. 

Did you know that the App Store continues to be the top destination for app downloads? Actually, over 65 percent of apps are downloaded immediately following a search in the store, and around 70 percent of app store visitors utilize search to find new apps (this includes brand search). You can naturally raise the number of app users and expand your user base in a cost-efficient manner by increasing the visibility of your app and making it appear at the top of the search results (top 10 at least).

This article will not only provide you with the best techniques for keyword optimization, but it will also use data-driven case studies to show how ASO World has increased 343% app traffic acquisition by optimizing the keywords of our customer's app.

Story of app

The game name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the game's story we're sharing, we show one of its top games in this type on the Google Play Store.



The Action role-playing game of our customer has an anime-style open-world environment. The game's combat mechanics and the immersion brought by the open world got a lot of good reviews.

Challenge of ACT game app traffic acquisition

● Choosing the right app name and a perfect app subtitle
● Optimizing App Store keyword field
● Keeping App Store Optimization (ASO) and updating keywords

Solution by keywords optimization

It is difficult for users to find what they're looking for in the crowded App Store, and it is difficult too for app developers to get their apps found. App Store Optimization (ASO) is therefore crucial for acquiring new users.

1. How do we optimize the App title?

The most important aspect of ASO is certainly keyword research. In order to rank apps for particular search queries, the Apple App Store's algorithm largely employs keywords from the app's title and subtitle.

The App Store Connect Keyword Field, a 100-character keyword set, is also used by the algorithm to index apps.

The system considers additional factors (such as installations, conversion rates, reviews & ratings, etc.) to produce an accurate ranking on apps targeting the same app store keywords.

The name of the app is given the most weight in terms of keywords. After your app icon, your app name is the second thing potential consumers will notice. 



The fact that there are fewer terms permitted in the app title makes them even more influential, despite the fact that it was already shown that keywords from the app name had a greater impact on the algorithm than those in the keyword field.

We discovered through testing that keywords in the title rank 2x higher than those in the keyword field. Additionally, using keywords from the app store in both the title and keywords sections has advantages over using them only in the keyword field.

On the day of the update for the app, our team used the ASO World Keywords Tool to move one keyword from the keyword field to the title, moving it from #23 to #3.

The total number of terms they were ranking for was doubled as a result. In addition, changing the title and keywords (the old title contained only the brand name and no keywords) resulted in an average category improvement of 67%, which it had never achieved previously. The app's position in its category showed a substantial rise, rising from #75 to #47.

This example demonstrates that keywords placed in the app title rather than the keyword field on the app store's website carry greater weight. As a result, remember to keep this in mind when adding your keywords.



Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

2. How do we build a perfect app subtitle?

There are a total of 60 characters that can be customized because the app's subtitle is 30 characters long (instead of 50 with the previous app name on its own). Consequently, there is a little more room for app creators (still the case for iOS 12).

So our ASO team used extremely powerful and detailed keywords that will match pertinent search terms is the ideal strategy to improve the app's subtitle. We also avoid using the same terms twice in the app name or keyword field because they will only be considered once.

3. How do we optimize the App Store keywords field? 

The App Store Connect Keyword Field, which lets you enter a list of 100-character keywords, is another crucial element of app indexing keywords.

Since there is not much room available, we must be careful while selecting keywords. Again, since they will only be taken into account once, avoid repeating any keywords that are already present in the app name, subtitle, or publisher name.

Appranking provides an efficient way to analyze competitor keywords. Using the Appranking tool, you can easily identify the final additional keywords that accurately complete the list by analyzing the keywords and rankings of competitor apps.




The algorithm will only rank your app on the exact combination if you have utilized a space, though it is imperative to concentrate on long tail keywords rather than single phrases.

4. How to choose the correct keywords for the app title, subtitle, and keyword field?

Finding keywords to use is difficult. There are a variety of tools for App Store Optimization that may assist you in locating the ideal keywords for your keyword list, app name, and app subtitle.

One of the greatest ones available is ASO World. The ASO World tool, powered by data science, assists you in auditing, optimizing, and tracking the performance of your keywords. You can analyze some of your competitors' keywords using ASO World's features, as well as discover new ones and gain knowledge about how keywords rank over time.

Click here to know more about keyword research. 

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

 

Or click the "Promote Now" above (for increase app installs, or keyword installs service for app visibility.)

Result of ASO

In this App Store Optimization (ASO) case, we helped our customer increase 343% app traffic acquisition by optimizing keywords, and the app's position in its category rise from #75 to #47. 

The process of optimizing your keywords is ongoing. It's a continuous process that needs to be tested and improved upon.

ASO can produce fantastic effects, but it must be used with caution. For a few weeks, experiment with keywords, then examine how they affect your impressions and downloads.

Keep in mind that the App Store is extremely dynamic and always evolving, so you must stay current and adjust your strategy to reflect the latest trends.


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