Case Study: How To Promote a Real Estate App

You now know the importance of using a real estate app. The next thing you need to learn is how to help people find your app. Most real estate companies already know about the importance of generating and converting leads. What they don't know about is how realtors app can play a role in each of these.

With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn't easy. That's why we put together this list of the most innovative real estate apps that are helping realtors stay organized, market their brands, and close more deals in 2021. Click on a category or app below to learn more about our picks for the best real estate apps of 2021.

You won't generate too many new leads with just the realtor's app. Of course, if someone happens to find your application in the mobile store, then they could possibly become your lead if they download it. However, most people are not going to just stumble upon your app by accident.

Realtors app is also not a quick solution to closing leads. You can use apps to get leads excited and to motivate them to look at houses, apartments or other properties. But, in the end, the realtor still must communicate with their leads and convert them into buyers or renters. Once that happens, they need to strike a deal and have a closing for it.

Why does real estate agent app needs a promotion

Therefore, realtors app is neither a lead generator or a converter. They just fall in between as a tool for nurturing existing leads. If you want to develop and manage a relationship with your leads and buyers, a real estate app is the way to go. Then you can just wait for your buyer to decide on whether they want to purchase the home or not.

To start this nurturing process, your buyers need to download your real estate app first. The right type of marketing will allow more buyers to discover your mobile app. Here is what you can do:

• Simply tell the people that you meet about the existence of your realtor's app.

• Give them clear instructions on how they can locate and download your realtor's app.

According to research conducted by Ipsos Reid and Google, app marketing strategy is essential if you want a mobile app of your company to be noticed. Their research showed that 52% of apps are discovered by friends, colleagues, and family members who referred them. About 40% of apps are discovered by people who are browsing the various mobile app stores. About 27% of realtor estate mobile apps are discovered on search engines and 22% of apps are learned about on television.

In any case, making people aware of your app will require something or someone to mention its existence. Here is how you can do this with your realtor's app.


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Real estate app's business model

Most of you might know that there is no Real Estate section on the popular app stores. On Apple App Store, real estate types of apps are listed in the Lifestyle category, while on the Google Play Store, you will find real estate apps inside House and Home category. Things are crystal clear when it comes to the best monetization method for real estate mobile applications.

The app should be free to download and use as the real business is inside the app. Of course, there are some apps in the in-app purchases section, but it is not that simple to convince users to pay for a real estate app when they want to sell or sale their property.

We also noticed that some sections and models are reserved for mobile apps that teach users how to keep things organized during the process. But again, the most famous and downloaded real estate apps are free to use on both app stores.

How to promote your realtors app

When realtors want people to download their app, they need to tell them about it first. This might seem obvious to you, but there are plenty of companies that allocate a budget for real estate app without ever marketing it. They may get lucky by having a few people stumble upon it in the app store, but they could get so many more people if they simply invested money and time into post-launch marketing and into a successful app release itself

Gives instant results

As you can imagine, a real estate app isn't used by anyone at any time. Only people who are interested in buying or selling houses will want to download your app, and how do they know if it's the right choice before installing it?

Google has introduced Instant Apps, a new way to access native features of your Android app without going through the Google Play Store.

App owners need only make their apps smaller than 4MB in size, and they are allowed to share the URL with others who want faster ways onto these modules and on social media platforms such as Twitter or Facebook.

We're not kidding when we say reading will revolutionize your understanding as an app marketer or developer.

Listings

It is a pain when you want to find something and can't. One way of attracting your customers' attention would be by having many choices available for them in one place. So that if they are looking at houses, then there shouldn't just 1-2 options which might not work well with their needs or liking. If your real estate app had limited options, people might overlook your app because other apps offer better ones.

When customers have a lot of choices, they'll appreciate your app and use it to make sure that they get the best deal. Buying a house isn't like buying clothes; you can see them all around before making up your mind on which one suits you best- but this process doesn't happen in an instant. These things take time as there are many different elements involved.

Storytelling is essential

Presentation of your new real estate app is equally important. If you want to reach a wider audience, it's essential that your app is everywhere. You need places where people can find out about what you have and how they could benefit from investing in partnership with you- this includes social media networks as well.

And if budget allows, paid ads are an excellent solution. The key here isn't just having one account but rather providing regular activity across multiple channels like Facebook pages (individual page not group), Twitter feeds, Instagram stories.

Furthermore, you can easily reach out to potential users through social media networks. However, there are some specific rules to follow when promoting your real estate mobile app on these social media sites. The first thing to look out for is the picture quality.

Ensure that you use high-quality images that encourage users to try and download your mobile app. All the visuals that your app contains must be appealing to users. At the same time, you can create attractive walkthrough videos to keep users engaged.

Keep in mind that storytelling can be beneficial during the process. And when doing so, don't speak only about that property. Talk about its advantages and outline its beautiful elements. The best example is Trulia that shows the entire experience in an elegant way.

App's uniqueness

In the world of real estate, a property's price is often what makes or breaks your house-hunt. Negotiation is not everyone's cup of tea, and most people acquire the services of brokers and realtors during the process.

But, you should give your users the best solutions through your app for all the parties involved. Make the communication process easier for all participants and help your users to get the desired results.

The most important thing to keep in mind when launching any type of new product or service is that you have to focus on what makes it unique. It will be up against competitors with similar features, but if your app provides something special for users, then they'll stick around and promote the heck out their friends too.

Users demand uniqueness in the app as it offers them a chance to find what they need without struggling with an app. User-friendly apps and the apps that offer everything are most preferred by the users. Try to think about user's preferences and give them the best solutions as per their exact needs.

For example, Apartment List is a handy and personalized app that helps people in finding the property according to their budget.

Spread the word about the app

The most successful campaigns start with a few enthusiastic users. These are your referral points, so it's vital that they know about the app first. They can be your family members, friends, or co-workers. Here are some points to spread the word about your new real estate app:

The first step is to show your app to your family, friends and show its benefits to your colleagues. Furthermore, you can create a blog and write meaningful posts to help users. Then you can show your app where appropriate.

As mentioned above, don't think twice about using various social media accounts. It is the best stage to promote your real estate app and, through these platforms, convey your excitement about the app to others.

You can also promote your mobile app face to face. Meet users at various events regularly. Talk about your app at coffee or at listing presentations. Pitch the app in an appropriate way and stay in touch with them.

And once you have found your first group of users, provide all the support to them through your mobile app. Once these loyal users get satisfied with your app, they will carry the torch for you and get your users and downloads.

Create some buzz

It can be tough to get yourself featured on the media that is relevant for your market, but there are a lot of potential rewards. Here are a few tips for you that will help you to create some buzz in the market for your real estate app:

Pitch a story about your mobile app to local media. As a startup app developer, I know firsthand that there are many different types of media outlets out in the market. Here's how you can get your story told by reaching out to writers and editors directly. Mention what makes your business/tech service special or interesting from an industry perspective.

App reviews. It is essential to let your satisfied clients know that they can leave a review for the app on Google Play or App Store. They should also submit their thoughts about how well they have done in designing this particular product by submitting it to online websites.

Leverage influencer marketing

The real estate industry is changing, and it's time to get in on the action. Influencer marketing can help you take your mobile app into new markets with a bit of push from someone who already has thousands of followers on various social media platforms.

For example, if you want to reach out to first-time millennial buyers, try to work with an influencer that they love to follow. Then you can ask those influencers to recommend your app or share your blog posts on their pages.

You can use various influencer marketing software for this purpose, such as Tapinfluence, Upfluence, or Mavrck, to collaborate with influencers in your industry.

App and intercept advertisements

Website advertisements are the best way to attract leads to your realtor's app. Since they are frequently visiting your website anyway, you can synchronize information between your website and your mobile app. This will make it attractive for app users.

If you want to attract people directly to your app, then use intercept advertisements. People that browse your website on their mobile device will see a pop-up advertisement of your real estate agent app. 

This is an example of an intercept advertisement. It will encourage the person to download your app rather than stay on your website. If you create an app, you have to purchase an intercept advertisement for your website too.

If you have done these things, here are some tips on how you can encourage your website users to try out your realtor's app.

• When users register and receive an auto-reply email, have this message include download links for your app

• Your website should have download buttons available that are easy to see.

• Email a reminder to your subscribers every couple of months.

• Your email signature should contain your Google Play button and Apple Store button.

Your main objective is to convert website leads into app leads. This will give your leads a much better consumer experience.