Case Study: How To Drive Antivirus App Growth & App Download 3X More With ASO?

The global antivirus software market is expected to grow at a compound annual growth rate (CAGR) of 3.6% from $3.92 billion in 2021 to $4.06 billion in 2022. The change in growth trend is primarily due to companies stabilizing their output after catering to the exponentially growing demand during the COVID-19 pandemic in 2021. At a CAGR of 4.0%, the market is expected to reach $4.75 billion in 2026.

Computers, tablets, smartphones, and other devices all use antivirus software. The increasing number of antivirus apps is expected to propel the growth of the antivirus software market in the coming years.  

There are numerous options available to suit both your budget and desired level of protection. The best antivirus apps include privacy and anti-theft features in addition to excellent malware detection and prevention. While the majority of these apps offer a free service tier that allows you to try them out before committing to an annual subscription, some are completely free.

This article will not only teach you the best keyword optimization techniques, but it will also use data-driven case studies to demonstrate how ASO World increased 3X More App Downloads by optimizing the keywords of our customer's antivirus app.

App story

Our client's antivirus app offers premium mobile security and identity protection for all devices. Protect the device from viruses, malware, and spyware, and have peace of mind knowing that users are in good hands with ID theft protection services.

The name of this app remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

To be honest, at this company, ASO was never a big deal. No further changes were made to the various keyword sets after the initial setup. As a result, it was clear that it had not taken full advantage of its organic user acquisition potential. To increase app downloads, the ASO World experts team decided to take a strategy both involves Apple Search Ads (ASA) and App Store Optimization (ASO).  Our customer used ASO World and its ASO tools for keyword research while running a Search Ads campaign from App Ads. 

An integrated ASO and ASA strategy aids in the following goals:

• Combines the benefits of paid (ability to influence scale) with organic practices, greatly increasing the likelihood of success.
• Allows you to strategically overlay and counter one's weaknesses with the strengths of the other.
• More information about algorithms and user behavior is provided to inform the next steps.

Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App Store Optimization solution

We must admit that ranking first in app store search results for these highly competitive industry keywords is not easy. So, how can we improve this probability? 

ASO Keyword research & optimization

Appranking was used to supplement our keyword database. You can look for words that aren't so popular that you won't stand a chance but are popular enough to drive impressions and lead to conversions. 

The team has researched competitor keyword lists and created a new list for our customers. We obtained a list of competitors in this keyword raking by using Appranking and searching for "antivirus":



Then we choose one competitor to view its keyword list to compile our list. The team also considers each phrase's conversion potential: if the app ranks high for a term but only receives a small number of installs, that keyword is deemed insignificant.

Using ASO World's keyword research tools, this app can assess how well its keyword strategy is performing in comparison to that of its competitors. This is essential for our customers to compete with other apps that target the same keywords and offer comparable services. 

Appranking has launched a new feature: ASO self Diagnostic. Here you can get an ASO report automatically based on Big-data analysis.



Then we started the Guarantee keywords ranking service. Here is one of our customer's antivirus keywords. You can see the very strong stability of our ranking service.

Improve keyword ranking with Apple Search Ads (ASA)

Apple Search Ads (ASA) do not improve keyword rankings directly, but they do indirectly. Your app will receive more downloads and reviews with Apple Search Ads (ASA). As your app is downloaded more, your rankings for specific keywords will rise and cover more keywords at the same time.

Boost app downloads

Another harsh reality is that keyword rankings are closely related to app downloads. If your app downloads are (consistently) low, you may find that even if you have done all of your ASO keyword optimizations, you still can't rank these general core keywords in the top three, let alone number one.

When the download volume increases, the ranking of many keywords usually rises gradually and can cover more keywords. We used Package(Direct) Installs to improve this antivirus app's installs.



* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

App Store Optimization result

Our customer's app increased 3X app downloads as a result of the optimization. We improved every aspect of App Store Optimization. 

ASO is a good strategy for both old and new applications. Some apps could take advantage of it more, but for many, it's a great strategy to attract the most target users. Even if you stop actively doing ASO, you can still benefit from organic downloads that can last for months or years. This is a big advantage over paid campaigns.

At last, if you think this article is helpful to you, please share it to your friends. ASO World is always here to help you find the key to your success. Thank you for reading.  

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