COVID-19 UPDATE
500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.
Aug 13 2021
Streaming platforms have revolutionized the music industry and the way consumers discover and listen to music. In 2018 alone, streaming contributed over $3.4 billion to the music industry with streaming profits accounted for over 75% of the overall revenue for the entire recorded music industry.
Over 229 million people globally subscribe to a streaming service and it is estimated that by 2022 the number of global paid music streaming service subscribers will reach 350 million. Geographically speaking, in 2018 the USA saw the greatest penetration of streaming services.
Music app development needs an immense understanding of targeting the audience because of the mood services. The above steps carry ample info to make something beyond the expectation.
If you are not familiar with app development, then it’s good to hire a reputed mobile app development company. Here are some of the key challenge to make the best music streaming apps for Android and iPhone.
Click "Learn More" to create a free account and start your app promotion campaign. To drive your apps & games business with ASO World app promotion service now.
As we all know the music app development requires a good app development partner. Hire the right mobile app development company that can revere to your idea and make something beyond the expectation.
Remember one thing, Most popular music streaming services are once a baby app, so be original and unique. Creating an app doesn’t mean you’re all done, the actual race starts here.
First, decide either offer the app for free or paid at the App Store. If you’re allowing users for free download, then you can create a freemium version.
Freemium Version = Free + Premium
Monetize Methods For Free App
Before music app development, set back to evaluate belove points.
Like music has no boundaries, similar to the app development. It has no sore because of Internet capabilities. But… As mentioned earlier, the popularity of the music app encourages many app owners to create a music streaming app.
So, you have two options, either compete with big brands like Spotify and SoundCloud or create an app for a limited audience. Choosing a region can save your time for selecting other features like language, storage, and so on.
You can easily target the audience and create features according to them. App promotion also helps your app because of the special limited audience. Making your app global is also not bad things.
The biggest headache for app owners to create an app like Spotify that it needs licensing. It’s not a cakewalk or not a PDF file which can easily download in your PC. One must pay royalties for streaming digital music by paid licensing.
There are two types of Music Royalty license:
All in all your app need to register for public music license, otherwise, you’re app violating Copyright laws. For the USA region, you need to connect with an organization like ASCAP, BMI, and SESAC for public performance license.
Apple Music has everything attractive UI, Memoji, playlist and so on but still iPhone users searching for the alternative of the in-built app. The reason is poor song recommend and boring personalize playlist.
To give an accurate recommendation like Spotify, your app needs enough info about the particular person and machine algorithm. If you remembered Spotify like app asks personal interest, genre while creating an account.
So all you have to do is, create an app that can suggest perfect song according to users. To do this you need to insist on users for their personal data permission. The data security is another issue.
You can allow users to upload their own content to give a personal touch. It’s not necessary but this can turn out a USP for your app.
Spotify is a household name in music streaming, but while it's clear they're leveraging ASO to get more downloads, there are issues with their strategy that are costing them potential impressions.
In this ASO teardown, we'll be looking at what Spotify is doing with its ASO. What works, what doesn't, and what you can learn from its page to get more impressions and downloads for your app.
Before we start analyzing Spotify's page, let's get some background on the app's performance on the App Store:
For ASO purposes, this means they can take on many competitive keywords.
Key components of ASO: keywords, to get found and send more people to the app's page, and visuals, to convert those people into users (aka. downloads).
For iOS apps, there are three areas Apple looks at for keywords: the app's name, subtitle, and keyword list. Since the keyword list is private, let's analyze Spotify's name and subtitle:
With its current strategy, Spotify is taking on two different types of competitors. Music streaming apps (such as Pandora) and podcast players (such as Overcast). And Apple.
Music
For music streaming, Spotify's most notable competition comes from direct rivals Apple Music and Pandora. Although Apple Music is bundled with every iPhone it can also be downloaded from the store and shows up in search results. Even though Apple has the advantage, Spotify leads the pack here, ranking in more popular keywords than both Apple and Pandora.
Podcasts
On the podcast side of things, there isn't a clear winner. Apple has a podcast player but it leaves a lot to be desired, making room for smaller competitors like Overcast, and The Podcast App. Because Spotify is new(ish) to the podcast game however, it trails behind all three. They'd need a tougher strategy to penetrate the top results for these keywords.
It might be hard to fathom, but not everyone has Spotify's app on their phone. That's why Spotify is investing in ASO. Their keyword strategy leaves out useful keywords, but their screenshots do a great job converting the traffic they get.
Mobile Growth,
App Store Optimization,
App Growth Case Study,
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
