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Case Study: How To Create a Location-Based App

Sep 13 2021

Location-Based App

 

Foursquare was probably the first entertainment startup to introduce location-based services to the mass-market. Later on, Pokémon GO was fueling a wave of augmented reality game app ideas, startups with a location-based touch got back into the spotlight. What location-based apps ideas can enhance your software solution or fuel your startup?

Geolocation app development will help your users to get a particular point of service at the right time. They can find the places of their interest nearby and share them with friends, map routes in unknown locations, track running, and even get notified about sales or monitor the movements of pets.

According to the ResearchandMarkets report, the location-based services market is forecasted to reach $155.13 billion by 2026. No wonder: location-based services are everywhere – from delivery apps like UberEats to booking platforms like Expedia. Lyft, Facebook, Tinder, Airbnb – all these apps use geolocation and generate good revenue.

But what technologies do location-based apps use, and what for? What are the steps to build a high-quality and client-oriented product?

 

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What is a location-based app?


Location-based services apps/location-aware apps are the applications that offer various services depending on the user’s location as identified using GPS or data from the cell tower and Wi-Fi.

Location-based apps allow organizations to provide services near their immediate geographical location to customers. These location based mobile apps are an important geolocation tool that accelerates the process of locating a nearby person, place, or service.

Wi-Fi, cell id tower info, signal strength indication, and satellite signals/GPS (Global positioning system) are the geolocation technologies that transmit the location information for these applications. They often provide user information, guidance, and advice about a site or service around them. In fact, it is even possible to determine the altitude or proximity above sea level with a good battery life of location-based application development.

How does location app work?


Use geolocation apps and contribute to geographical details regarding the whereabouts of your unit. It can be a smartphone-based on iOS Apple or Android, a health GPS tracker, or something that has a GPS chip or links (like IoT devices) to Wi-Fi or cell tower data.

You may use details about the location of cellular network stations (GSM, UMTS) or Wi-Fi connexion points to locate the location of a mobile owner.

User identify, requests, and share location attributes with other mobile apps from their account
Use geolocation apps that determine the distance of objects and factors
From one stage to the next ones, in-app google maps create a location-based optimum route and options

Market insights of services that use geolocation


The COVID pandemic has affected geolocation-based industries like logistics and tourism. Every company or management team is now looking for options to keep their consumers happy. But despite a great decrease in consumer activity, companies are adapting to modern methods of managing the lockdown regulations. 

These adjustments involve using geolocation apps like the Apple Mapkit to bridge the gap between businesses and retailers. At the same time, healthcare services now rely on convenient geolocation services and platforms. For example, patients can find a doctor near them with a certified medical app.

According to MarketsandMarkets, the location-based services (LBS) and real-time location systems (RTLS) market will experience a 17% compound annual growth rate within the next five years. Professional projections have determined the current market value to be around USD 17.8 billion in 2021. 

This number is expected to increase to USD 39.2 billion by 2025, which signifies an estimated revenue growth increase of 50%. 

Furthermore, these estimations also consider the proliferation of apps that function better with geospatial data. Also, social media applications and user-oriented software like WhatsApp will boost the location-based services market significantly.

What is geolocation in apps for?


Increased demand for accurate and quick services shifts companies to location-based app development. More than 8 out of 10 marketers say location-based services generated growth in their clients base and higher customer engagement.

Let’s discuss why businesses need geo-dependent apps through their core functions.

  • Marketing function. Geolocation is a great marketing tool to reach target audiences and get additional ways of interacting with clients.
  • Information function. This function allows users to get real-time information about the nearest places or objects within a specific location.
  • Communication function. Companies can put places on the map to obtain customers’ feedback of select services, allow them to attach their own content (photo or text messages) to specific places on the map, and read other people’s reviews. Thus, you’ll be able to adapt to the changing preferences of your audiences.
  • Social function. The app will help you find out the current location of users and strengthen the brand’s position in the media space.

Benefits of geolocation app development for business


According to the Location Based Marketing Association (LBMA) report, 95% of global organizations use location-based services to reach more customers.

Some businesses cannot perform without locating clients (Uber Eats, Postmates, Instacart), while others make use of geolocation features (Instagram, Tinder) to provide better customer services. But how exactly can companies benefit from location-based applications?

One of the primary benefits of location-based applications is that they allow companies to serve users near their immediate geographic area, thereby increasing customers’ loyalty. For instance, using GPS technology, Uber can quickly identify the exact users’ location and send their products or services as soon as possible.

Source of database and information


Users and businesses are informed by a GPS-enabled app about their position, nearby objects, or the best route to a target. The Fast-Mall app, for example, gives shoppers an immersive Google map of stalls, bathrooms, restaurants, and parking spaces. The positioning service also allows consumers with only a few taps to locate a baby stroller based on the information.

Accurate and fast services


Major stars like Uber have significantly benefited, as geolocation technologies help businesses to recognize every consumer’s exact position. This point gives them the ability to reliably send their labels or goods in no time, and that is one of the greatest advantages that will further improve dynamism, consumer confidence, and workflow.

Easy search and shop suggestions


With the available location data option, companies will analyze consumers’ actions and give fantastic shopping tips & shopping experience. When they have simple images of the purchasing pattern of consumers, in such cases they will provide consumers with individual discounts. When people check in their smartphone for facts, content, or something, the app can help brands sell their navigation services to the local market as recommendations.

Virtual tour


When companies use navigation with virtual and superimpose virtual elements, it gives a greater and more immersive user experience. So, it is a perfect use of fascinating and impressive geolocation capabilities, depending on the venue and transparent reason. In the end, it enhances customer loyalty in comparison to traditional methods.

Real-time offers & loyalty programs


Businesses can synchronize the location-based app with their internal social networks, navigators, guides, and company systems to deliver real-time promotional deals and details to customers. This encourages organizations to communicate and engage with their target audience to deliver improved consumer experiences. Businesses can quickly gain useful knowledge about their clients’ actions and schedules offer depending on that.

Improved communication


GPS location app allows users to pin a location on a map or leave reviews and share it with each other. They also allow photographs and videos to be geotagged. So, don’t miss this internet connection aspect if you are thinking about how to make a GPS app that helps users to find interesting locations.

Free or low-cost marketing tool


Relative to many conventional incentive marketing campaigns and marketing strategies, creating a location-based app marketing plan or mobile advertising is extremely inexpensive even in the absence of marketing specialists. Location-based messaging platforms are often geographically targeted, so you realize that you are referring to consumers who are within walking distance of your goods or service. With such a business strategy, you can observe the greater profit over time.

Personalized experience


Another advantage of mobile applications focused on locations, known as geolocation applications, are an ideal platform for smartphone ads. They allow companies to give consumers marketing details, promotions, and coupons with the push notification. This means that organizations will have a tailored geolocation service in smart cities that would be focused on consumer interest.

Features of geolocation apps


Real-time tracker

 

To track in real-time the location of your items online (vehicles, individuals, computers, bikes, or food), you can decide to integrate various maps into your location-based app such as,

Google maps

 

In addition, you may provide your app users to view additional monitoring object information including its speed, correct address, and travel history.

Notifications

 

Another geolocation MVP feature is location-based notifications. This helps to get immediate alerts about location tracking items or persons in various situations such as,

  • Know if the using GPS tracking object enters or exits a geo-zone
  • Know if the object or person is speeding or have an issue
  • Know if the object gets stolen in real-time
You can provide your users with a facility and the possibility to get notifications to iPhone, Android, or Windows devices, via e-mail, mobile app, or SMS.

History and reports

 

To create a location-based app, this geolocation feature can be proved as a savior as it lets you download and check user location history files in various formats like XLS, PDF, CSV, TXT, etc. The file also provides separate statistics by date and the name of the GPS app tracker is recorded, including driving hours (let suppose, you’re in the automotive business bottom line), exits, distance traveled, and fuel usage.

An app user can benefit from this location feature in case they need to find the same location again in near future, but don’t want to remember it. They can go to the history section and easily draw the route again.

Geofencing

 

The Geofence function helps users to set regional boundaries around regions that are of special interest to them. Users can receive automatic alarms as the entity approaches or exits boundaries that are marked.

For example, if the geofence is used with child geolocation services, parents will mark the particular location area and it will notify parents if a child leaves a designated area/coverage area and goes to problem areas.

POI tools

 

POI is short of Points of interests. But how can it interest you and your users? By adding markers at places!

This feature lets your users mark the location, such as gas stations, hotels, restaurants, etc. They can call a location in need, add a definition, things, and description, and can measure distances on the map functionality between locations. This feature is completely customer-oriented and helps you to gain customer loyalty.

Route planner

 

Need to create a location-based route each day without passing the wrong buildings and trees? Route planner lets field service providers and distribution firms optimize the routes each day for their drivers. Whether they want to have consistently estimated time arrivals and maximize customer loyalty or get the most effective way along a multi-stop delivery route. Well-planned roads ensure that the drivers waste less travel time, which decreases the costs of gasoline and can increase both on-site time and the number of stops a driver can make in a day.

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