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Mar 24 2022
Recent reports show some exciting news, mobile games generate over $6 billion in player spend, and the top earners in mobile games last month were Genshin Impact, Candy Crush Saga, and Roblox, and I'm inspired to continue sharing one of our users' strategy game growth story.
With our effective ASO strategy, the user strategy game has successfully achieved a 3X traffic increase in app store during less than 3 months of promotion works, enhancing the game's visibility. Gain more than 10x increase in active user engagement by retargeting users on mobile markets that the brand has interacted with.
The game name remains anonymous here to protect the privacy of our customers. To give you a better idea of the casual game's story we're sharing, we still show one of its competitors' game on the Google Play Store again.
About this strategy game:
The strategy game be launched in March 2021, a mid-level game with basic ASO, available for Android and iOS. It is a new RTS RPG multiplayer war game that puts the army in town and city battles against friends from all over the world to experience the thrill of confrontation. Become the Clash of Kings by building your army, battling enemies and managing your city's resources!
Art of War Strategy Competition
Planning and building cities
Multiplayer PVP Wars Online Battles
Build strong alliances with others
Real-time strategy and resource management
Since the game with a basic ASO and monthes of promotion works, Ads and ASO together, we found that the game already has a certain amount of app downloads, and the basic user group. And after our 1 month promotion works to drive its searching keywords ranking, the organic traffic increased very well, daily stable organic traffic we can find on our data reports.
A good beginning: The game of our user already has a certain promotion basis with ASOWorld app ranking service.
A certain amount of downloads, reviews and ratings on the app product page.
The app product page with good ASO optimization.
Creative Icons and screenshots design which attracts players.
"Social features", "Interactive features", and "Challenge & Flow" design may boost its game stickness.
The advance goal is that our user want make its strategy game growth with a higher retention rate:
Optimize the user inactive performance and user acquirement;
Optimize its app stickness system;
Increase user retention and grow the user LTV.
In the previous case study, we shared the smart strategies in detail about which how to use ASO to improve keyword rankings and increase app visibility. For details, please refer to: How A Mid-level Casual Game Increased Its Rank To Top and Visibility on App Store Within ASO?
Here, we will focus on the goal as to optimize the app stickness and user acquirement system.
Retargeting. Retargeting can attract customers who are already interested in the brand.
Motivation system. To motivate the strategy game players with core gameplay loop or the OCR system.
App reviews and app ratings optimization. Optimization works with 4~5 app ratings and positive app reviews.
App reviews likes. To boost positive reviews up and make the inpositive reviews download.
Research has found that retargeting consumers through a mobile device that has previously interacted with a brand is more than 10 times more likely to gain active engagement.
This improvement is almost 100x if the mobile marketing retargeting happens on the same day the consumer initially interacts with the brand.
As third-party cookies are phased out over the next year, the ability to dynamically target and retarget leads using an effective automated process without overwhelming users is becoming the key to unlocking marketing success.
Revisiting and replanning strategy games with motivation system, to optimize the game stickness and win back & retain players, get proactive when players go inactive. About the detailed motivation strategies, you can visit the earlier case study about it: How We Helped Casual Game Retain 5x More Users With Smart User Retention Strategies.
Positive app reviews with useful content will mpress new visitors a good experience, 4~5 app ratings also, be improved a very well downloads conversion rate, helpful for game user acquirement. You can try ASOWorld high-quality app reviews and ratings service to drive your optimization works.
It appears that intraday retargeting through automation can increase campaign efficiency by 90%. With nearly 3 monthes promotion works, we drive a over 3X app downloads growth for our user's strategy game, retain 5x more users, and 100X game engagement.
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