Case Study: How An Ecommerce App Increase App Conversions By 400% With ASO Tools?

One global trend that we've been paying careful attention to is the explosion of e-commerce over the past year. Mobile e-commerce revenue reached $3.56 trillion in 2021, accounting for more than half of total e-commerce sales. In this article, our customer is an e-commerce app, which increases app conversion by 400% in 3 months with the ASO World team and our ASO tools. 

The e-commerce app growth story

Also, the e-commerce app's name remains anonymous here to protect the privacy of our customers. But our customer is the largest online fashion retailer in the Middle East with over 1,200 international brands.

To start our work, we chatted with the CRM lead, whose main duties include directing visitors to the app through avenues including email, push, and in-app notifications, to learn more about how they promoted their app. Additionally, he keeps a close eye on the money earned, conversion rates, and click-through rates (CTRs). In order to increase sales, it's critical for them to increase conversion rates and the ranking of the main keywords in the e-commerce industry. 



Our team has used an analysis tool to compare this e-commerce app's keyword coverage with its competitors. In the end, we found that the keywords ranking and coverage of this e-commerce app have a large space of rating. 

Challenges

In order to quickly increase traffic, our customer hopes to quickly enhance the ranking of the most important keywords in the e-commerce sector. Their main founder informed us that they were constantly looking for experts in app growth marketing to support the expansion of their gaming business, including:
● Through cutting-edge app store optimization technologies, increase organic installs and boost store conversions.
● Rising organic search rankings in the app store.
● Increase keyword coverage and ranking of the app.

Working with the ASO World team, they require that their demands need to be achieved within 3 months.



Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Solutions:

1. Product page optimization

-App video optimization

According to our research, optimized movies can boost conversions by 20%. If you run a shopping app, you might want to think about making a video that will not only help you increase your CVR but also set you apart from the competitors.

-App screenshot optimization

Optimized screenshots can increase conversions by 28%, and untested screenshots cause downloads to drop by 15-25%. Obviously, the screenshots you choose for your app are critical to its success.

For screenshots of shopping apps, there are some strategies that work well:
● Choose portrait mode: 95% of the apps we analyzed use portrait-style screenshots.
● Say yes to subtitles: 95% of the apps we studied use subtitles to clarify benefits, demonstrate functionality, promote ease of use, and more.
● Benefits over features: Features are important, but only if their benefits are clear. That's why 80% of the shopping apps we analyzed used their first screenshot to communicate benefits.
● Number of screenshots: More than half of the applications we studied used eight or more screenshots. While it's true that few users will see the second and third screenshots in landscape orientation, it doesn't hurt to have more screenshots.

And many of our users, new app marketers, confused about these creative parts,  will choose ASOWorld ASO service and make the professional teams work for them.

2. Validate products with user reviews and testimonials. 

User reviews are a potent and economical way to convince consumers to convert. 91 percent of consumers between the ages of 18 and 34, according to BrightLocal, will trust online evaluations just as much as personal recommendations. This will have a substantial effect on your revenue for highly-rated products.

For instance, Harvard researchers found that a company's income will grow by 5–9% for every additional star on a Yelp rating. The benefit of user reviews is that they enhance the entire user experience by demonstrating how much you appreciate your customers' opinions. Because of this, websites and apps like Amazon and the App Store emphasize reviews for all of their products.

By choosing our smart ASO tools on the dashboard to monitor their basic information, and buy app reviews and ratings to optimize their app reviews condition. Normally, they will gain an increase of over 200% in the app download conversion rate.

3. Personalize the ads

A one-size-fits-all strategy for your advertising is no longer adequate as personalization emerges as the industry norm. It's critical to provide an experience that is customized to meet the demands of each customer in order to stay ahead of the competition. Dynamic product advertising (DPAs), for instance, let you engage users with highly relevant, individualized creativity.

What we can do for your app growth?

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

 

Or click the "Promote Now" above (for increase app installs, or keyword installs service for app visibility.)

Result

For our customers, hyper-personalization has been successful. In comparison to the prior year, they saw a 4x increase in conversions and a tremendous 300% rise in revenue.

They've witnessed a 228% boost in conversions year over year and a 68% rise in in-app traffic thanks to the implementation of triggered push notifications.