The global utility app market was worth USD 4.7 billion in 2021. Enterprises in a variety of industry verticals are implementing digital technology and digital business strategies to improve their operations. Utility apps are becoming increasingly important as a result of increasing digitalization, primarily for their convenience and business applications. Here are some data about global utility app:

Total revenue in the Utility segment is projected to reach US$4.81bn in 2022. It is expected to show an annual growth rate (CAGR 2022-2026) of 7.10%, resulting in a projected market volume of US$6.33bn by 2026.

In-app purchase (IAP) revenue in the Utility segment is projected to reach US$1.73bn in 2022. Paid app revenue is projected to reach US$0.11bn in 2022. Advertising revenue is projected to reach US$2.97bn in 2022.

The number of downloads in the Utility segment is projected to reach 18,179.1m downloads in 2022. The average revenue per download currently is expected to amount to US$0.26. 

App story

Our customer's app was a utility app, it contains a large collection of tools that we use daily, such as a flashlight, a camera scanner, a QR code scanner, a barcode scanner, and many more.

People don't have enough time in the modern era to download every single tool app for their daily use. So, this app is made for multipurpose, all-in-one application needs. Users can also search for the desired feature from home categories.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Our customer hopes to quickly improve the ranking of the most important keywords to increase traffic. Their main founder informed us that they were constantly looking for experts in app growth marketing to support the expansion of their gaming business, including: 

● Increasing organic installs and store conversions through cutting-edge app store optimization technologies. 
● Rising organic search rankings in the app store.
● Increase the app's keyword coverage and ranking.



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App Store Optimization solution

Let's take a look at what other tools and utility apps are doing on the market, as competitor research is essential. Let's look at some similar apps that Americans download and use to improve the way they manage their various activities. The first thing to note is that this app category has two different titles.

The category is called Utilities on the Apple App Store, and Tools on the Google Play Store. The download trend is similar in both app markets, but it is more visible in Google Play. The majority of the tools and utility apps are free, but we did notice professional versions of the same apps in the premium section.

Meanwhile, top-grossing apps, as usual, have premium features. However, the majority of users prefer the freemium model. In this regard, we recommend that you survey your target audience to determine whether they are satisfied with the basic solution or are willing to pay a premium for your product.

Keyword research optimization

The ASO World team began by delivering a customized ASO report on the app's market position, identifying key opportunities to improve discoverability and conversion in the Google Play and Apple App Stores. In addition to creating a variety of visual creative assets and metadata text updates, they conducted extensive keyword research, compiling 1000+ relevant search terms and filtering for importance with their in-house algorithm.

We used the first Appranking to find all of the competitors by searching "utility," and the results were as follows:



We can easily find some TOP utility apps in this list, but it is more important to choose the right competitors. We need to find out which apps have similar functions to the app of our customer, then analyze their keywords.

For example, we found this Smart tools app, by using Appranking, we can see its keywords list. Then we can determine the keywords list of our customer's app and start to rank the keywords.



As you can see, Appranking is a convenient keyword tool for those who want to do ASO work. By using Appranking, you can track the apps' most critical data, navigate the App Marketing, and fuel App Growth with Appranking Intelligence, Google Play & iOS app market-leading data analytics platform.

App ratings & reviews optimization

Users rely on app reviews as social proof that they're downloading a quality app. Make a good first impression and also build a loyal community by replying to user ratings & reviews. As a result, users' reviews matter a lot. Here is what we did in our customer's app rating & reviews optimization:

1. Respond to every negative review
2. Guarantee app rating by using our App Rating & Reviews service
3. React to the featured reviews
4. Notify users when a bug is fixed
5. Make every effort to resolve problems as quickly as possible: The sooner we help users, the more likely they are to correct their reviews and improve their ratings. Users have reported, for example, that streams have vanished from the app. We quickly responded that they had been relocated, and one of these users then increased their rating.



* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

App Store Optimization result

We quickly increased this utility app's organic research by 120% after our keyword optimization and app rating & reviews optimization. 
Within the first month, search rankings increased, and the app was listed as one of the top 50 most important search terms. We monitor and process customer feedback resulting in 90% of positive reviews.