The utility app market is saturated with single-purpose tools that cater to specific needs like flashlight functionality, scanning capabilities, and more. In the fast-paced digital age, users seek comprehensive solutions to minimize the clutter of numerous apps on their devices. The demand for multi-utility apps that consolidate several functions into one platform is on the rise, as they offer convenience and ease of use.
App Store Optimization result
- Achieved a 120% increase in organic search visibility through keyword optimization and app rating & reviews enhancement.
- Elevated search rankings resulted in the app reaching the top 50 for most crucial search terms within the first month.
- Successfully processed customer feedback, securing 90% positive reviews.
App story
Our customer's app was a utility app, it contains a large collection of tools that we use daily, such as a flashlight, a camera scanner, a QR code scanner, a barcode scanner, and many more.
People don't have enough time in the modern era to download every single tool app for their daily use. So, this app is made for multipurpose, all-in-one application needs. Users can also search for the desired feature from home categories.
The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of the app's story we're sharing, we show one of its competitors on the
Google Play Store.
App Store Optimization challenge
Our customer hopes to quickly improve the ranking of the most important keywords to increase traffic. Their main founder informed us that they were constantly looking for experts in app growth marketing to support the expansion of their gaming business, including:
● Increasing organic installs and store conversions through cutting-edge
app store optimization technologies.
● Rising organic search rankings in the app store.
● Increase the app's keyword coverage and ranking.
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App Store Optimization solution
Let's take a look at what other tools and utility apps are doing on the market, as competitor research is essential. Let's look at some similar apps that Americans download and use to improve the way they manage their various activities. The first thing to note is that this app category has two different titles.
The category is called Utilities on the Apple App Store, and Tools on the Google Play Store. The download trend is similar in both app markets, but it is more visible in Google Play. The majority of the tools and utility apps are free, but we did notice professional versions of the same apps in the premium section.
Meanwhile, top-grossing apps, as usual, have premium features. However, the majority of users prefer the freemium model. In this regard, we recommend that you survey your target audience to determine whether they are satisfied with the basic solution or are willing to pay a premium for your product.
Keyword research optimization
The ASO World team initiated their efforts by crafting a comprehensive ASO report that assessed the app's market position, pinpointing strategic opportunities to enhance discoverability and conversion across both Google Play and Apple App Stores. The team's multifaceted approach included the development of an array of visual creative assets and metadata text updates, as well as an exhaustive keyword research process. This research yielded over a thousand relevant search terms, which were then meticulously filtered for significance using their proprietary in-house algorithm.
To accurately identify the competition, we utilized FoxData, starting with a broad search for "utility" apps. The search results provided a list that included some of the top utility apps in the market. However, the crucial step was to select the right competitors—those with similar functionalities to our client's app. By analyzing the keywords of these comparable apps, such as the 'Smart tools' app, we were able to leverage ASO Tools to view their keyword lists. This insight allowed us to craft and refine a keyword list tailored for our client's app, setting the stage for a strategic push in keyword rankings.
It's important to note that rankings can fluctuate due to the dynamic nature of the app market and the introduction of new, competitive products. Our role is to ensure that our client's app maintains a leading position amidst these changes.
FoxData has proven to be an invaluable keyword tool for ASO work. It provides users with the ability to track an app's most critical data, navigate the complexities of app marketing, and drive app growth with FoxData Intelligence - Google Play and iOS app market's leading data analytics platform.
App ratings & reviews optimization
Users rely on app reviews as social proof that they're downloading a quality app. Make a good first impression and also build a loyal community by replying to user ratings & reviews. As a result, users' reviews matter a lot. Here is what we did in our customer's app rating & reviews optimization:
1. Respond to every negative review
2. Guarantee app rating by using our
App Rating & Reviews service3. React to the featured reviews
4. Notify users when a bug is fixed
5. Make every effort to resolve problems as quickly as possible: The sooner we help users, the more likely they are to correct their reviews and improve their ratings. Users have reported, for example, that streams have vanished from the app. We quickly responded that they had been relocated, and one of these users then increased their rating.
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