Case Study: How A TV Remote App Increase App Visibility & Rating By ASO?

Who doesn't appreciate a good life hack? There are several reasons you might need a backup remote: the regular TV remote broke, it needs new batteries (and you don't have any spares), or the kids misplaced it (again). With the size of remotes shrinking, losing them in the couch cushions can become a daily struggle.

The good news is that you can use your smartphone as an extra remote control in just a few minutes. So, the next time you want to watch Disney+ but can't find the clicker, don't embark on an epic quest; simply grab your phone. You can use almost any smartphone, whether it is an iPhone or an Android. A tablet or an iPod touch can also be used.

As you can see, this kind of remote app, like a TV or air-conditioner remote, has large marketing and is projected to grow steadily over the coming years. Want to develop and promote your remote app but don't know how to? This article might help. Today we are going to analyze a new ASO case about one of our customer's TV remote apps, to see how we did in this growth case.

App story

Our customer's TV remote app is a simple smart app to control all the functionality of smart TV. It was launched last year with a very small marketing promotion team. But the company grew quickly in the beginning, and the daily organic download reached a very large number. However, it has been difficult to maintain its growth in recent months.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

As a startup with a small marketing team, our customer has concerns about the budget for expanding advertising investment, so their app will rely more on ASO strategy and comprehensive data analysis support. At the same time, the remote apps all have some similar problems: users are always giving bad reviews and ratings...

So they find the ASO World team, expecting a new step in their app development. This TV remote app was promised an improvement in app downloads and visibility in 3 months. 



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App Store Optimization solution

With the help of our ASO experts, we finally made an ASO plan for this TV remote app, including Ratings & reviews/product page/keywords optimization.

Ratings & reviews optimization

"Almost all of our remote app customers have the same troubles, that their app users always can't understand how to connect the device. And once they can't connect, they give the app 1 star. That's why a lot of remote apps have low ratings. "  - ASO World personal manager, Jessica 

Positive app reviews with useful content will give new visitors a good impression. 4-5 app ratings will also improve a very well download conversion rate, which is beneficial for game user acquisition. We drove the app's optimization efforts with ASO World's high-quality app reviews and rating service. Within two months, the rating of this app rose from 4.1 to 4.8, resulting in a 120% increase in app downloads.

We also recommended app owners react to the highlighted reviews. These reviews appear at the very top of the app page, where users are most likely to notice them. As a result, working correctly with featured reviews and preventing negative reviews from appearing is critical. 

Product page optimization

The main problem with these remote apps is that they all look the same, and they have almost the same functions. If there is no prominent icon or function, your app users will hardly see or download your app. 

As for the problem of visibility, we designed a new icon with brighter colors for our customers. Then we added some of the unique functions that this app has in the app description.

Keyword optimization

App store keywords matter for ASO. If your app is also a TV remote app, when you optimize google play keyword ranking, pay attention to Apple Auto Fill: 



Then we select one competitor by Appranking to view its keyword list to determine our list. The team also considers the conversion potential of each phrase: if the app ranks highly for a term but only receives a small number of installs, that keyword is deemed insignificant.

This app can assess how well its keyword strategy is performing in comparison to that of its competitors by using ASO World's keyword research tools. This is critical for our customers for them to compete with other apps that target the same keywords and provide comparable services. Here you can see the keywords list of TV Remote Universal: 



Simply put, when it comes to keyword optimization, we begin by conducting extensive research to generate a long list of relevant, high-traffic keywords for which the app currently ranks. Based on the level of competition, we assess our chances of finishing in the top ten or higher. Then we choose and submit the final keyword set (s).


* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

App Store Optimization result

After our app store optimization process, the app has increased by more than 150% in app downloads in a single month, and the average investment rate of users increased by 50.4% within 7 days.