The story of how a new education app quickly gained 13000+ app downloads in 3 months.
Google is unveiling a new language learning feature within Google Search designed to enhance users' English speaking skills, positioning it as a potential competitor to language learning apps like Duolingo.
Google has a history of dabbling in language learning tools, and this latest offering expands upon previous efforts. The company appears determined to broaden its language learning initiatives, though the direction it ultimately takes will likely depend on the reception and popularity of this new language learning feature within Google Search.
Indeed, the content highlights the promising prospects of the education app industry. Google's introduction of a language learning feature within Google Search reflects several key points regarding the industry's potential:
Education app industry is poised for growth and innovation, driven by increasing demand, technological advancements, competition, and a commitment to providing high-quality learning experiences. As technology continues to play a significant role in education, the industry's prospects remain bright.
In the blog, we'll kick off the topic by sharing the story of how a new education app quickly gained app downloads.
In just 3 months, our client, a new education app, exceeded our target of 13,000 downloads, reaching a total of 15,500 downloads.
These achievements were primarily attributed to our comprehensive ASO strategy, which enhanced the app's visibility and discoverability on the app store.
Our client introduced an innovative education app that's changing the way to learn. Users can access a personalized learning journey tailored to their needs. From math to history, the app gets users covered. Progress can be tracked, achievements earned, and connections made with a community of fellow learners. It's an opportunity to embrace a smarter way to learn with the education app as the educational companion.
In the fiercely competitive app industry, our client grappled with challenges of app visibility and downloads. With struggling new apps, they sought strategies to boost organic installs and overall visibility.
Emphasizing the importance of App Store Optimization (ASO), the startup began the quest for a robust ASO tool offering profound insights and actionable metadata optimization suggestions.
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The app's store listing is pivotal in driving downloads. Ensure the app's name, description, screenshots, and video preview are not only appealing but also effectively convey the app's value proposition.
⚡ App Store Ranking Algorithm 2023: iOS App Store vs. Google Play Store
Conduct thorough keyword research and integrate relevant keywords related to the app's genre and features to improve visibility in search results.
⚡ Click to learn more about how to conduct effective keyword research to maximize organic downloads
Use app store optimization tools like FoxData to analyze and optimize the app's store listing for better visibility, conversion, and engagement. ASO tools can help track keyword ranking, download and revenue estimates, and competitor analysis.
In the fiercely competitive education sector, standing out with compelling ad creatives is a formidable challenge. To tackle this, our app marketing experts employed diverse strategies.
The journey began with crafting hypotheses about which creatives and Unique Selling Propositions (USPs) would resonate most with our target audience. The next step involved rigorous A/B testing, evaluating variables such as colors, USPs, creative styles, and more. Over 60 ad sets and creatives were scrutinized across 8 markets to identify the most effective variants.
In tandem, our team uncovered a significant insight by analyzing user needs. Leveraging the app's unique learning method based on live streams, we decided to promote the app by featuring the same educators from the live streams. User-Generated Content (UGC) became our compass for tailoring messages to our audience. Influencers played a pivotal role, although it was a resource-constrained endeavor.
⚡ How does UGC Marketing Inspire Your Business?
Weekly analysis and A/B testing across channels guided us in delivering the right message through every avenue. Interestingly, 'polished' ads underperformed compared to user-generated content.
Consequently, the primary focus of our creative strategy became user-generated content produced by influencers. Notably, different influencers excelled in various markets. However, humor, personal anecdotes, and normalizing the language-learning journey played central roles in all ad campaigns.
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