Case Study: How A Social App Boost 465.46% App Downloads Within 70 Days?

Social apps need no introduction. They are used by billions of people around the world every day and seem to have a permanent place on the app store charts. From Facebook to Instagram and YouTube, social apps have literally changed the world. In-app purchase (IAP) revenue in the Social Networking segment is projected to reach the US $16.62bn in 2022. Paid app revenue in the Social Networking segment is projected to reach the US $0.03bn in 2022. 

Our customer has a social app, which is a startup project. Through the hard work of the ASO World team after 70 days, we managed to acquire 43.25k new app users in the first week, and app downloads increased by 465.46%. So without further rambling, let's get started.

Story

The name of this social app remains anonymous here to protect the privacy of our customers. This app is an unacclaimed group chat app. In order to give you a better idea of ​​the health and fitness app's story we're sharing, we found one of their competitors' apps from the Google Play Store below. 



Due to COVID-19, as people discover new ways to speak and interact with friends and family, intriguing new players start to show up in social media platforms. To promote "social distance happy hours" and "virtual family feasts," people use new platforms. Social distance refers to people staying at home without any desire (or chance) to meet new people. Social apps reduce this by promoting communicating and preserving connections that can later be met in person. 

In 2020, this app received its official release. Since then, the range for installing apps has been relatively small. This app has very few daily installations. As our customer was a start-up company, because of the limitations of team configuration and brand background, their teams are not professional enough, so they can't support high-cost optimization, and low-cost operation of ASO is required. 

Then they found us, ASO World, a professional team to optimize their app revenue. 

Challenge

After a quick discussion with our customer, we target to: 
● Increase the number of app installs.
● Increase the number of everyday active users.

We encounter various crashes and difficulties while we discuss this project and prepare to begin working. Therefore, from 2020 to 2021, there were just 17.24k installs overall. However, as a result of those problems, it lost 14.45k lifetime users from the beginning.

Despite these challenges, we actually conquered them and achieved the desired results in just 70 days.




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Solution

To achieve our target, we started two major directions of optimizing: ASO and social media advertising. 

Strategy 1: App Store Optimization

We use the strategies listed below to optimize the app store.

App Store Keyword Research and optimization

When doing out the external promotion, additionally, we start doing keyword research for app store optimization. We use a variety of ASO keyword research tools for that. 

We made the app store more optimized using keyword research. Due to the 4,000-character keyword fields in the Google Play Store. Each keyword was carefully assigned in the title and description.

App product page optimization

● Create a title that is illustrative
Create a title that is pertinent to help the ASO. Your title can only be 30 characters long for the Google Play store. Therefore, you must be very succinct while addressing that. In this instance, the title contains the primary keyword. Maintain the supporting keywords in the description.

● Write Engaging Descriptions
We included the most crucial keywords in the descriptions for ASO. Keeping the density fairly limited. 

We write a summary that appeals to the app's user base. We write it in simple & straightforward language. Additionally, there is a call to action. We optimize the description for users & search engines due to the 4000 characters we have available.

Select the Correct Category

Your app should be placed in the appropriate category for ASO. A rejection stamp may be applied if they are placed in the incorrect category.

For our project, we use these 3 methods.

● Choose the category that best fits our app at first.
● Next, find out how many apps presently fall under this category. After investigation, we select the category with the lowest level of competition.
● Verify other apps in those categories' EAWs. Place the app in the category with the fewest categories.

By employing the aforementioned strategies, our apps rank at the top of the play store.

Include screenshots on the Description

Any descriptive text is brought to life by image. While the description highlights the key information regarding the software. To effectively persuade the audience, it's also crucial to include cutting-edge images in your app. It displays key functionality for the app, recent updates, and more. The explanation is typically skipped by customers, who mostly focus on the image to comprehend the software.

For greater readability, we supplement the description with helpful screenshots. Images show the essential elements of the app.

Only 7 seconds are spent by audiences deciding whether or not to download it. You can choose our ASO World service to enhance the screenshot's appearance.

Localize the App Listing

You must decide who your app is intended for. Google Play Store assists with localizing the listing to make it easier to read and find. France is the country we are aiming towards. The majority of the audience speaks French. This is how we configured it. Additionally, it aids in boosting downloads.

Monitoring App Store Analytics & Regular Re-Evaluation

The final stage of our optimization strategy is ongoing app store analytics monitoring. We are aware of where our app sits and where it needs to improve. When we are not satisfied with any data or results, we re-evaluate the actions. 

Strategy 2: Social media advertising

For example, Facebook advertising is a potent tool for connecting with and reaching targeted consumers. It is one of the most affordable methods to start and expand your business. To get the downloads and active user counts, we opt for Facebook advertising.

● Create Video Content for Facebook

For doing successful Facebook advertising we do the followings:

There is no better way to advertise an app than with an introduction video.

Therefore, we carry out that. We create an awesome app explainer video for our customers.

The video script was written by our content creation team. And our team of video animators creates an interesting video using that content. With that, we present that app in the video successfully.

● Create Visual Content for Facebook

In addition to video, we also need some visual content for Facebook promotion. Do that as well. We write and create some original and captivating graphic stuff.

Facebook advertising result

The video and visuals are now ready to go. We launch two campaigns to promote them.

Targeting Page Promotion: To enhance the number of likes and followers on the Facebook page, we first boost the video and visuals. As a result, more relevant people are aware of the app. It enables the app to be introduced to a more specific audience.

Targeting App Installation: Boosting the video and graphics content is the next phase to persuade the viewers to download the app.

We were able to reach 671.6k people in this method.

Result

At the end of the program, we successfully added 63.01 k new users thanks to our last 70 days of tireless labor. In 70 days, there was a 465.46% increase in downloads, which was only 17.24k before. This is evident from the progress graph below. And achieving that goal is made feasible by using the right app optimization strategy. 

That is our effective case study for app store optimization. We hope that sharing our accomplishments would motivate you. ASO World is always here to provide you with sufficient information and improve your apps for the App Store. So, if you haven't already begun optimizing your app, do so right away.