Case Study: How A Ridesharing App Increased App Installs By 43% & Ranked In The Top 5?

As urbanization and regional economies continue to grow, Internet penetration and smartphone usage have gradually increased, and the cost of car ownership has risen, the shift in new Gen Z preferences and increased environmental awareness are factors driving the growth of the overall ridesharing market.

Overall global revenue for the ridesharing market from 2022 to 2032 will exceed US$115.26 billion in 2022. We anticipate strong revenue growth through 2032. Are you getting your ridesharing app ready for the market? Today we have a new App Store Optimization case about a ridesharing app. Let's take a look.

App story

Our customer's app offers ridesharing service. It is a product IT company that develops and supports one of the largest infrastructures in the international market by allowing drivers and passengers to interact. This company employs cutting-edge technological solutions and methods, employs intelligent tools, and aspires to be the technological leader in its field. Before cooperation with ASO World, the app had a few installs per day.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

We had the following objectives for this client.

● Improve the app's visibility in the App Store search results.
● In two iterations, increase organic traffic by 30%. (compared to three months before optimization).

Our goal was to find new growth opportunities for the app. The primary source of traffic in the "ridesharing" category of apps is frequently organic. As a result, it's not surprising that the client went with ASO. Initially, a one-time iteration for 13 locales was decided upon: English (Australia), English (UK), English (US), French, German, Italian, Korean, Russian, Spanish (Mexico), Spanish (Spain), Catalan, Ukrainian, and Chinese (Simplified).



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App Store Optimization solution

First and foremost, we conducted a competitor analysis. We chose the key locales that needed optimization based on the number of installs and income of competitors in the niche. Then we compiled new text metadata using the most extensive semantic core. We could account for most of the important keywords by using cross-locales.

Keyword optimization

The ASO World team's Keyword Brainstorm List is the next step in the keyword optimization process. The team has determined that buying keyword installs, and monthly downloads to optimize off-metadata on the app product page and drive the app's ranking on the app store, the app's current ranking for certain keywords, and installs are among the most important KPIs. The best keywords are those that are relevant to the new target market, with a focus on the new shop user segmentation.

The team has researched the keywords list of competitors and built a new list for our customers. By using Appranking and searching for "ridesharing", we had then the list of competitors in this keyword raking. 



Then we choose one competitor to see its keywords list so that we can determine our list. The team also evaluates each phrase's conversion potential: if the app ranks highly for a term but only receives a small number of installs, that keyword is deemed insignificant.

Using ASO World's keyword research tools, this app can assess how well its keyword strategy is performing in comparison to that of its competitors. This is critical for our customers to compete with other apps that target the same keywords and offer comparable services.



After building the keywords list and installing them, our next step was ranking these keywords and making the app stay TOP in two app stores. The ASO World technical team is always on the lookout for the most recent app store ranking algorithm mechanism. If you use ASO World's keyword installs services to improve your app's ranking, you will notice that the ranking effect of your app will be more stable. 

Customer product page optimization

1. Title and subtitle

We had limited ability to use keywords in the visible metadata, specifically the title and subtitle. The client wanted to emphasize the brand, which made ASO specialists' jobs difficult. The brand and tagline took up valuable real estate that could have been used for important queries.

2. Screenshot

In our research on several top ridesharing apps, 1 of the apps in our analysis used only three screenshots. Remember that most users do not scroll through the screenshot gallery after the first impression, and only a small percentage of those who only scroll through screenshots will get to 5+ screenshots. The most important thing in your screenshot library as an app marketer is to communicate the most important elements.

Ratings and reviews optimization 

Positive app reviews with useful content will impress new visitors with a good experience. We drove the app's optimization efforts with ASO World's high-quality app reviews and rating service. Within two months, the rating of this app rose from 3.9 to 4.5.



* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

App Store Optimization result

We were able to increase the app's search impressions by 40% and units by 43% as a result of our actions. We were also able to rank in the top five for several high-frequency queries.

At last, if you think this article is helpful to you, please share it with your friends. ASO World is always here to help you find the key to your success. Thank you for reading.  

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