Case Study: How A Reading App Increase Conversion Rate By 25%?

The way we read has shifted dramatically in recent years. While some readers enjoy having shelves of books to touch, page through, and look at. Others would rather read a good book and then move on, reducing dust and clutter.

And just because you've been using one reading app for a few years doesn't mean you have to keep using it. Some new book reading apps include exciting features such as the ability to sample titles before purchasing them or to read library books for free.

When used wisely and in conjunction with physical books, good reading apps can help people learn to read and practice reading. They're also useful for busy families who want to encourage reading engagement while on the go.

The revenue of the global book & reference app market increased in 2021 by almost two billion U.S. dollars to 7.3 billion dollars. The Statista Digital Market Outlook estimates that the revenue of the market will increase further and by 2026 reach over 13 billion dollars.

3 Reasons to Grow Reader Revenue with Mobile Apps

● App users constitute mobile audiences: mobile users spend 90% of their time in mobile apps versus only 10% on the mobile web.
● News consumers interact with push notifications: Content apps are well-positioned to use push to provide their app users with more of the content they enjoy.
● Mobile app spending is growing: According to Sensor Tower, mobile app spending in 2021 will be up 20% from 2020 to USD 133 billion. Mobile app spending will reach USD 270 billion by 2025.

This article will talk about one of our customer's cases, who owns a reading app. ASO World helped this app earn a 20% increase in conversion rate by doing ASO.

App story

This reading app has a library of engrossing novels that will keep you turning pages for hours. React offers exciting, dramatic, and epic stories by bestselling and debut authors.

It has a story for everyone, whether they are a romance fan, a werewolf enthusiast, a fantasy fanatic, or just looking for something fun to do.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

The customer's marketing team is very small as a startup company, and there is not enough budget to expand advertising investment, so they rely more on ASO strategy and comprehensive data analysis support.

When a user's new app quickly rises to a certain level in a short period, I believe many app promoters face the same challenges. The previous strategy appears to be ineffective, and significant growth appears to be challenging.

Many entrepreneurial teams have found that innovation, dynamic optimization strategies, and remarketing strategies based on segmented data analysis have become fatal limitations because many supporting factors cannot keep up, the budget is limited, testing time is limited, and professional staff allocation is insufficient. Then, to complete the next task, it would be a good idea to consider forming a mature ASO expert team.



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App Store Optimization solution

We began by conducting a competitor analysis. Based on the number of installs and income of competitors in the niche, we selected the key locales that required optimization. Then, using the most comprehensive semantic core, we created new text metadata. We were able to account for the majority of the important keywords by using cross-locales.

Keyword optimization

The Keyword Brainstorm List created by the ASO World team is the next step in the keyword optimization process. Buying keyword installs and monthly downloads to optimize off-metadata on the app product page and drive the app's ranking on the app store, the app's current ranking for certain keywords, and installs are among the most important KPIs, according to the team. Keywords that are relevant to the new target market, with a focus on the new shop user segmentation, are the best.

The team has researched competitor keyword lists and created a new list for our customers. We obtained a list of competitors in this keyword raking by using Appranking and searching for "reading app":



Then we select one competitor to view its keyword list to determine our list. The team also considers the conversion potential of each phrase: if the app ranks highly for a term but only receives a small number of installs, that keyword is deemed insignificant.

This app can assess how well its keyword strategy is performing in comparison to that of its competitors by using ASO World's keyword research tools. This is critical for our customers for them to compete with other apps that target the same keywords and provide comparable services. Here you can see the keywords list of Apple Books:

Ratings and reviews optimization

Positive app reviews with useful content will leave a good impression on new visitors. With ASO World's high-quality app reviews and rating service, we drove the app's optimization efforts. This app's rating increased from 3.8 to 4.6 in two months.



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App Store Optimization result

Millions of people use reading apps around the world. It's critical to test and optimize your app store page regularly if you want to stay relevant and attract quality users.

This reading app increased conversion rates by up to 25% for both paid and organic traffic using our ASO strategies. As a result of our efforts, the App Viewability Score has continued to rise. The app's visibility increased by 125% overall.