Case Study: How A QR Scanner App increase 40% Visibility By Keyword Optimization?

Businesses have begun to turn to the only option available to generate revenue on a global scale: online. Although the majority of businesses have suffered financial losses as a result of the coronavirus, the e-commerce industry has an advantage over physical locations. It is already designed to generate online revenue and also offers options such as home delivery, which has skyrocketed. 

For other businesses, the process is more complicated, especially if no online processes have been established beforehand. Nonetheless, the current situation has motivated all types of businesses to find ways to generate online revenue to stay in business. This includes promoting online shopping platforms, online courses, webinars, online events, video tutorials, and a variety of other services.



QR Codes enable contactless mobile payments and information transfers. It was a driving force behind their popularity during the coronavirus. Unlike NFC, which requires physical contact and has a small radius, QR Codes can be scanned from a long distance. There is no limit to how far users can scan QR Codes as long as the QR Code is large enough and has good enough image quality. Even though the billboard is higher up, the QR Code has been made large enough to be scanned from a distance.

The Global QR Code Labels market size is projected to reach USD 1268.1 million by 2026, from USD 916.7 million in 2020, at a CAGR of 5.6% during 2021-2026.

App story

Our customer's QR Scanner app is extremely simple to use; with a built-in quick scan, simply point the QR code scanner free app to the QR or barcode you want to scan, and the QR scanner will start scanning and QR scanning it. There is no need to press any buttons, take photos, or adjust the zoom because the barcode reader operates automatically.

This app can scan and read all types of QR codes/barcodes, including text, URL, ISBN, product, contact, calendar, email, location, Wi-Fi, and many others. Users are presented with only the relevant options for individual QR or Barcode types after scanning and automatic decoding and can take appropriate action. They can also use it to scan coupons and coupon codes to receive discounts and save money.

Since its initial release in 2020, this app has amassed over 10 million users worldwide. However, because it was the beginning of their promotion program, they did not have a large budget. Also, due to company size constraints, they come across ASO World, a truly professional team with a reasonable price but an efficient output of app promotion. If you share our customers' concerns, the ASO World team could be a great fit for your app business.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Our customer hopes to quickly improve the ranking of the most important keywords to increase traffic. Their main founder informed us that they were constantly looking for app growth marketing experts to help them expand their business.

Working with the ASO World team, they require that their demands need to be achieved within 3 months.



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App Store Optimization solution

We first notice two obvious problems with the name and subtitle: duplication and keyword fragmentation. But this is the kind of thing that can hurt! As we continue our investigation, we notice that all of the apps in this set make mistakes. This one has the most votes because it is a get-out-of-jail-free card.

ASO keyword optimization

Top 10 App Store Keywords:



App store keywords are important for ASO. Pay attention to the metrics above when optimizing app store keyword ranking if your app is one of the QR Code Apps. Appranking will show you them all for free.

This app ranks among the top 10 keywords in the app store: "digital scanner," "total snapshot," "Docebo spa," "QR codes reader pro," "QR reader," "QR reader for iphone&ipad plus," "photo QR generator," "the barcode scanner," "secret album vault," and "codes."

Then we searched for a ''QR scanner'' to identify a list of competitors of our customer's app with FoxData.



Then we started to analyze the keywords lists of competitors, then we can determine the keywords list of our customer's app and start to rank the keywords.



You can choose keywords from any range based on your criteria. In general, the search volume for keywords should be between 2000 and 8000, and the keyword data of the competing App should be analyzed based on the keywords.

When you are working on App Store Optimization Services, to help you choose the best App Store keywords in Google Play or Apple App Store, it is worth studying this list of keywords carefully. Now, do you know how to find the best keywords for your app?



* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the image above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

App Store Optimization result

As a result of the engagement, our customer's app received a 40% increase in visibility and a 20% increase in installs via search. 

App Store Optimization is a combination of art and science. The art part is what I've been discussing in this Keyword Teardown as well as in my App Teardowns. Our simple and intuitive ASO tools come into play during the science portion.